ThirdChannel

Fanatics isn’t just another retailer—it’s reshaping how fans interact with sports merchandise. While others focus on short-term trends, Fanatics has built a strategy around data, innovation, and real-time engagement. Those that prioritize engagement over transactions will be the ones that win long-term. How is your brand standing out in today’s competitive retail landscape? #CustomerExperience #BrandLoyalty #Engagement #SportsApparel

DTC brands disrupted traditional retail, but legacy retailers aren’t fading away. Instead, both are learning from each other, merging digital innovation with in-store experiences. Think Apple: they didn’t just sell iPhones online—they built sleek, immersive stores. Likewise, today’s top brands are balancing DTC, retail partnerships, and physical stores to maximize opportunity while avoiding channel conflict. The future of retail isn’t DTC vs. brick-and-mortar—it’s about harmonizing both to create a seamless, customer-first experience. #RetailEvolution #Omnichannel #DTC #CustomerExperience

We’re excited to announce that ThirdChannel is sponsoring The Lead Summit on May 28-29 in New York City! This event brings together top brands, innovative retailers, and cutting-edge technology to shape the future of retail. We’re looking forward to connecting with industry leaders, sharing insights, and exploring the latest innovations in retail-tech. See you in NYC! #TheLeadSummit #Retail #ThirdChannel #Merchandising

Five years after the pandemic first disrupted retail, one thing is clear: the industry isn’t returning to “normal”—it’s constantly evolving. Consumers may have eagerly returned to stores, but their expectations have changed. They’re looking for more than just products on shelves; they want immersive experiences, seamless omnichannel integration, and real value in every purchase. Meanwhile, economic shifts and pricing concerns have given consumers more power than ever, making it critical for retailers to stay ahead of demand. We see this as an opportunity. The businesses that will win aren’t the ones trying to recreate the past, but those embracing agility, real-time data, and dynamic in-store experiences. The future of retail is about adaptability, connection, and delivering what customers want—before they even have to ask. How has your brand evolved in the past five years? Let’s talk about what’s next. #RetailInnovation #OmnichannelRetail #Retail

Success starts before the first customer walks in. When our Reps participate in quick pre-shift meeting, they do more than share product insights—they help build confidence, align messaging, and foster collaboration with store teams. These moments set the tone for stronger customer interactions, ensuring that key product details, selling strategies, and brand storytelling are fresh in everyone’s minds before the doors even open. A well-prepared team makes all the difference. When Brand Reps and retail teams start the day together, they’re not just selling—they’re creating an experience that resonates. #Teamwork #TeamHuddle #VisualMerchandising #Leadership

Great training doesn’t just educate—it inspires. Brand Rep Alexandra summed it up perfectly: "Best [training] session I’ve attended yet! Seriously! It was fun, informative, loaded with straightforward information. I am becoming more and more obsessed with this brand the more I learn. You can feel the passion behind the company. Well done!" Her experience highlights the impact of a tailored training ecosystem that leverages custom-designed LMS platforms to mirror each brand’s unique goals, focused brand sessions to deepen product knowledge, and resource tools that equip Reps with real-time information. This multi-faceted approach not only sharpens expertise but transforms performance on the floor. #EmployeeDevelopment #Training #Teamwork #Merchandisers

Remember when shopping was simple? You walked into a store, picked up what you needed, and left. Then came ecommerce, mobile shopping, and the expectation that brands should be everywhere, all at once. Retailers scrambled to keep up—omnichannel was born. But omnichannel is no longer enough. Customers want seamless, connected experiences, yet only 3% of retailers have fully implemented unified commerce. The challenge? Disconnected systems, outdated inventory data, and siloed teams. Unified commerce is the next step—real-time inventory, seamless transactions, and a single customer view across all touchpoints. Retailers that embrace it will reduce friction, improve operations, and build lasting customer loyalty. Are you seeing the shift toward unified commerce in your industry? #Retail #UnifiedCommerce #CX

Sneaker culture isn’t just about shoes—it’s a retail revolution. From limited drops to celebrity collabs, brands across industries are borrowing sneaker tactics to drive hype, exclusivity, and loyalty. 🔹 Scarcity = Demand: Limited releases create urgency and engagement. 🔹 Strategic Collabs: Partnering with influencers & designers expands reach. 🔹 In-Store Exclusivity: Pop-ups & VIP events enhance customer experience. Businesses that tap into these strategies can build deeper connections and long-term loyalty. How is your brand leveraging exclusivity to stand out? #Scalability #Sneakerhead #StrategicGrowth #StrategicPartnerships

Some days in retail remind you exactly why you love what you do. On a recent store visit, Sharon, a ThirdChannel Brand Rep, secured extra merchandising support and formed a fast friendship with fellow Rep Anne. But the real highlight? Her niece—whom she referred to join our team—was featured as a rising star in our Brand Session, a moment of well-earned recognition. Celebrating that win together over text was just the cherry on top. Our Rep community isn’t just about work—it’s about real connections, shared successes, and the people who make retail more rewarding every day. #retailers #merchandising #competitiveadvantage #customerservice

Imagine spending months developing the perfect product, only for customers to walk into a store and not find it. It’s stuck in the stockroom, lost among competitors, or store associates don’t know what it is. This happens every day, costing brands billions in lost sales. The truth? 95% of new products fail to meet sales targets—not because of quality or marketing, but because of poor retail execution. Success isn’t just about getting a product to market—it’s about ensuring it’s seen, understood, and sold. Brands that prioritize execution win at the shelf and beyond. #Branding #VisualMerchandising #ProductLaunch #Teamwork