ThirdChannel

We’re honored to be recognized as a top retail analytics solutions provider in 2025 for helping brands bring their in-store strategies to life—where data meets action and every visit drives results. As our CEO Brian Tervo put it: “Visibility alone is not enough—it must be accompanied by strategic action.” That’s what sets ThirdChannel apart. We combine real-time insights, skilled brand reps, and executional tools that turn retail data into impact—creating high-performing, experience-led stores that keep customers coming back. #Retail #Analytics #Merchandising #ThirdChannel #RetailLeaders #RetailTechInsights

Last week, a member of our Customer Success team, Ashton stepped into the field to join Brand Rep Jiyoun for an in-store visit—and got a real look at the impact of great merchandising. From the thoughtful color striping to strategic product placement, Jiyoun made every display work harder. But what really stood out was the way she collaborated with store associates, making sure they felt confident and informed. Seeing the brand in action is a powerful reminder: supporting our reps means understanding the work firsthand. And for Jiyoun, having someone there to witness it? That made the experience even more meaningful. #VisualMerchandising #CustomerExperience #BrandPositioning #DTC

Fanatics isn’t just another retailer—it’s reshaping how fans interact with sports merchandise. While others focus on short-term trends, Fanatics has built a strategy around data, innovation, and real-time engagement. Those that prioritize engagement over transactions will be the ones that win long-term. How is your brand standing out in today’s competitive retail landscape? #CustomerExperience #BrandLoyalty #Engagement #SportsApparel

DTC brands disrupted traditional retail, but legacy retailers aren’t fading away. Instead, both are learning from each other, merging digital innovation with in-store experiences. Think Apple: they didn’t just sell iPhones online—they built sleek, immersive stores. Likewise, today’s top brands are balancing DTC, retail partnerships, and physical stores to maximize opportunity while avoiding channel conflict. The future of retail isn’t DTC vs. brick-and-mortar—it’s about harmonizing both to create a seamless, customer-first experience. #RetailEvolution #Omnichannel #DTC #CustomerExperience

We’re excited to announce that ThirdChannel is sponsoring The Lead Summit on May 28-29 in New York City! This event brings together top brands, innovative retailers, and cutting-edge technology to shape the future of retail. We’re looking forward to connecting with industry leaders, sharing insights, and exploring the latest innovations in retail-tech. See you in NYC! #TheLeadSummit #Retail #ThirdChannel #Merchandising

Five years after the pandemic first disrupted retail, one thing is clear: the industry isn’t returning to “normal”—it’s constantly evolving. Consumers may have eagerly returned to stores, but their expectations have changed. They’re looking for more than just products on shelves; they want immersive experiences, seamless omnichannel integration, and real value in every purchase. Meanwhile, economic shifts and pricing concerns have given consumers more power than ever, making it critical for retailers to stay ahead of demand. We see this as an opportunity. The businesses that will win aren’t the ones trying to recreate the past, but those embracing agility, real-time data, and dynamic in-store experiences. The future of retail is about adaptability, connection, and delivering what customers want—before they even have to ask. How has your brand evolved in the past five years? Let’s talk about what’s next. #RetailInnovation #OmnichannelRetail #Retail

Success starts before the first customer walks in. When our Reps participate in quick pre-shift meeting, they do more than share product insights—they help build confidence, align messaging, and foster collaboration with store teams. These moments set the tone for stronger customer interactions, ensuring that key product details, selling strategies, and brand storytelling are fresh in everyone’s minds before the doors even open. A well-prepared team makes all the difference. When Brand Reps and retail teams start the day together, they’re not just selling—they’re creating an experience that resonates. #Teamwork #TeamHuddle #VisualMerchandising #Leadership

Great training doesn’t just educate—it inspires. Brand Rep Alexandra summed it up perfectly: "Best [training] session I’ve attended yet! Seriously! It was fun, informative, loaded with straightforward information. I am becoming more and more obsessed with this brand the more I learn. You can feel the passion behind the company. Well done!" Her experience highlights the impact of a tailored training ecosystem that leverages custom-designed LMS platforms to mirror each brand’s unique goals, focused brand sessions to deepen product knowledge, and resource tools that equip Reps with real-time information. This multi-faceted approach not only sharpens expertise but transforms performance on the floor. #EmployeeDevelopment #Training #Teamwork #Merchandisers

Remember when shopping was simple? You walked into a store, picked up what you needed, and left. Then came ecommerce, mobile shopping, and the expectation that brands should be everywhere, all at once. Retailers scrambled to keep up—omnichannel was born. But omnichannel is no longer enough. Customers want seamless, connected experiences, yet only 3% of retailers have fully implemented unified commerce. The challenge? Disconnected systems, outdated inventory data, and siloed teams. Unified commerce is the next step—real-time inventory, seamless transactions, and a single customer view across all touchpoints. Retailers that embrace it will reduce friction, improve operations, and build lasting customer loyalty. Are you seeing the shift toward unified commerce in your industry? #Retail #UnifiedCommerce #CX

Sneaker culture isn’t just about shoes—it’s a retail revolution. From limited drops to celebrity collabs, brands across industries are borrowing sneaker tactics to drive hype, exclusivity, and loyalty. 🔹 Scarcity = Demand: Limited releases create urgency and engagement. 🔹 Strategic Collabs: Partnering with influencers & designers expands reach. 🔹 In-Store Exclusivity: Pop-ups & VIP events enhance customer experience. Businesses that tap into these strategies can build deeper connections and long-term loyalty. How is your brand leveraging exclusivity to stand out? #Scalability #Sneakerhead #StrategicGrowth #StrategicPartnerships