The Arena Group

We'll soon be reporting our Q4 and full-year results. Our CEO, Paul Edmondson, would love to hear from you. Please drop your comments or questions below (or email them to Paul) and he will do his best to answer the most relevant ones during our upcoming earnings announcement. #businesscurious #earnings #strategy #askmealmostanything

Sharing another story on the Adalytics report regarding the scope of bot/fraud traffic damage -- and The Arena Group’s position to block this traffic to ensure an authentic and brand safe experience: “An executive of one publisher, Arena Group, singled out in the Adalytics report as having appeared to block traffic from declared bots and data center IP addresses, said the move reduced traffic to the publisher’s sites by 25% to 40%. Extrapolated across the open web in the U.S., that implies as much as $18 billion to $35 billion in wasted ads served to bots and data centers.” https://lnkd.in/gcF-iB-b

An Adalytics report on bot-related fraudulent web traffic is out and the findings (should) have significant ramifications across our industry. See our thoughts on this topic -- and how The Arena Group is one of only four premium publishers who have zero GIVT bot traffic. By The Arena Group and Jason White

The Arena Group Generates $4.0 Million in Net Income for Third Quarter of 2024; First Ever Profitable Quarter “The financial results for Q3 2024 reflect the strength of the new, leaner, more efficient Arena Group. We’re achieving meaningful revenue diversification, including a significant increase in e-commerce and other revenue, enabling a substantial improvement in profitability. Our business transformation plan has focused on a restructuring and investments in tech and editorial. We’re building a modern media company that not only creates great content, but also delivers strong results for our partners and drives diversified revenue and sustainable profits.” — Sara Silverstein, CEO, The Arena Group https://lnkd.in/g7w4sFdE

Check out this week’s Ad Tech God Pod with our own Head of Tech, Jason White, who unpacks the Publisher POV on the Google Antitrust Case, pros/cons & where we go in the future. Listen on Spotify: https://lnkd.in/gvNYpVyG Listen on Apple Podcast: https://lnkd.in/gNfjtuwa

A huge welcome to our newest writer, Fernanda Tronco! Fernanda brings her years of experience working for multiple international fashion and entertainment publications. She is excited to combine her expertise with insight into the business world through retail and media articles.

See our CEO, Sara Silverstein, on Bloomberg discussing The Arena Group’s turnaround and growth – and her take on the future of media. https://lnkd.in/g4etH6kE

A warm welcome to our newest intern Charli Rodriguez! Charli is a visual media major at Rochester Institute of Technology, minoring in marketing. The video and distribution team is so thrilled to having Charli on board, helping manage our social media accounts and expand our audience with her background in graphic design and digital marketing.

We're thrilled to have Cassie Scullion interning with our Topics team! Cassie is a political science major and business minor at the University of Washington. We're excited to add her unique perspective to our coverage of the trending stories you can't miss. Read the latest from Cassie here: https://lnkd.in/e6dUuQVR

Welcome aboard, Liam! We're so excited to have you in the mix. https://lnkd.in/g7Ya_GEe