Sharing another story on the Adalytics report regarding the scope of bot/fraud traffic damage -- and The Arena Group’s position to block this traffic to ensure an authentic and brand safe experience: “An executive of one publisher, Arena Group, singled out in the Adalytics report as having appeared to block traffic from declared bots and data center IP addresses, said the move reduced traffic to the publisher’s sites by 25% to 40%. Extrapolated across the open web in the U.S., that implies as much as $18 billion to $35 billion in wasted ads served to bots and data centers.” https://lnkd.in/gcF-iB-b
