The Zero Proof

Who will I be seeing at Natural Products Expo West this year?! 👀 🙋♂️ Stop by booth 4793 in Wellness Beverage and come say hi or send me a DM to schedule a meeting We The Zero Proof will be showcasing a portfolio of the best in adult non-alcoholic beverages, featuring BevNet's "Best New Product" of 2024, Lapo's Non Alch Negroni made with organic cane sugar and all natural ingredients. Additionally, we'll be tasting Saint Viviana, our domestic NA wine, and Oddbird, the #1 premium NA wine in Europe made with organic grapes—both ranked among the top ten NA wine brands in Nielsen. Don't miss the remarkable ISH portfolio, boasting over 40 International Taste Awards.

Huge shout out to our partner New Seasons Market! Almost 250 cases sold last month from our wholesale portfolio during Dry January. We received incredible natural support from stores creating displays of The Zero Proof non alc brands Lapo's & ISH Spirits and with our distribution partner Galaxy Wine Company/Wilson Daniels Wholesale. Could not have done it without you all! 🥳 Additionally, excited to announce you can now find Lapo's Non Alc Aperitivo at New Seasons!

Lapo's Negroni is now proudly available in the state of Hawaii at Down to Earth (an INFRA member) and Mana Foods, both leading natural foods retailers, in Honolulu, Pearlridge, Oahu, Kailua, and Kakaako. 🌞 🌈 A warm hello to The Aloha State! Jordan Haskell

TZP has a new look! Thanks so much to our friends at Gander for bringing it to life. We’re excited for a new, modern chapter of The Zero Proof: Same great team, same mission to provide the best curated NA drinks and pair them with the right occasions. (Just a little cooler looking, if you ask us). Check out the site!

Lapo’s is officially in 66 Whole Foods stores across Massachusetts, New Jersey, Colorado, Minnesota, New York, Rhode Island, and Maryland! More to come from this special brand — Lapo’s is one of the most natural beverages in its category, made with high quality ingredients and no artificial additives, and we’re excited to see it grow. 🍊🥃 Cheers!