The Quality Edit

Our team is growing quickly at The Quality Edit! We're hiring a Performance Marketing Manager to start ASAP. This role is FT, remote, and reports to our Director of Growth. If you're excited about building a fast-growing media company with a fun and collaborative culture, a talented team, and marquee clients, please get in touch! Please share widely and email zahra@thequalityedit.com with any applications or questions!

🚀 Big news: I’m launching something new! 🚀 On here, you probably know me as the founder, brand builder, and marketer. But what you don’t always see is the messy, real, behind-the-scenes stuff. That’s exactly why I’m starting my Substack, 'The Founder Flow' — a space where I can pull back the curtain and share the real, unfiltered side of entrepreneurship, leadership, and life beyond the highlight reel (plus some of the brands and things I’m shopping that bring me actual joy…and interviews with the founders who’ve created them). What you can expect: ✨ The hard lessons from scaling three companies while raising two kids ✨ The little rituals, wellness hacks, and mindset shifts keeping me sane (and help me find that flow) ✨ The future of PR, media, and brand storytelling through my eyes ✨ Books, podcasts, and big ideas I’m loving ✨ Real talk on leadership, growth, motherhood, and trusting your gut If you're an entrepreneur, a brand builder, a parent juggling all the things (or just someone who loves deep dives on business, personal and spiritual development, and other random musings from my POV) this is for you. First post drops Monday. We’ll talk who I am and how I got here. Can’t wait to share. ✨ Who’s in? Drop a 💛 in the comments if you want the link! #TheFounderFlow

Big news from The Quality Edit: Shopping with us now does more than just help you discover the best products—it also supports Boys & Girls Clubs of America. Through 2027, we’re committing $60,000+ in financial contributions and donating a portion of our affiliate shopping revenue to BGCA, helping fund programs that empower kids and teens nationwide. Beyond financial support, our team will be on the ground in 18 states, volunteering, mentoring, and hosting workshops to help young people explore careers in media, marketing, and communications. Storytelling and media shape so much of the world around us. This partnership is an opportunity to share what we know, give back in a meaningful way, and help open doors for the next generation. Read more about our commitment in our press release in the comments!

We can’t stop talking about White Lotus Season 3’s resort runway that’s serving nothing but effortlessly chic vacation looks. ☀️🏝️ From My Beachy Side and ALEMAIS to Valentino and Zimmermann, Melanie Curry rounded up the real pieces straight from the show in this must-read style guide. Major kudos to Alex Bovaird for the styling this season. Before we know it, summer vacations will be in full swing—and with each new episode, I’ve been shamelessly hitting add to cart. Read the piece below on The Quality Edit!  🛍️

As we reflect on 2024, we are in awe of the growth, impact, and innovation our team delivered. From driving exceptional results for our clients to expanding our offerings and deepening our commitment to giving back, the past year has been nothing short of transformative for our business. Every success is a testament to the passion, creativity, and dedication of our team, as well as the trust and collaboration of our incredible clients and partners. Here’s a look back at the milestones that defined our year:   Business wins: 💰 Drove over $100M in incremental revenue for clients  🤝 Added 40 new clients including Laser Away, Hyperice, Flamingo Estate, Harry’s, Omnilux, Starz, and more 🎉 Celebrated 3 year anniversaries with Our Place, Ritual, Sundays for Dogs, and more 💼  Launched Quality Media, our full-stack performance marketing solution, after four years of solely organic WOM growth 🚀 Expanded Quality Creative, our in-house performance creative engine, now delivering branded creative in addition to UGC 🌟 Serviced 57% diverse or female-founded clients Team Milestones: 👋 Nearly doubled the team and celebrated well-earned promotions across the org 🏞️ Hosted our summer offsite complete with hikes, pool parties, and perfectly branded snacks 🎉 Co-hosted LA's DTC community event of the year with... mermaids included! 👶 Welcomed our first Quality Media baby with a virtual baby shower. Baby Jett is already a star! Impact Initiatives: 🤝 Launched a multi-year charitable partnership with Boys and Girls Clubs of America (more to come!) Content Growth on The Quality Edit: 🌟 Recruited 15+ accomplished editors, spotlighting our byline talent across the site and social, and embracing our thesis that a winning publication is a 'house party' of creators, each with a unique voice and subject-matter expertise. 🎁 Developed new columns like "Receipts" and "Birthday Registry" on our owned publication, The Quality Edit, while expanding our tastemaker-led gifting strategy for holiday. 📈 Expanded social media presence with a 15% increase in followers 💸 60% YoY increase in affiliate revenue 🌐 20% increase in organic users 📈 16% increase in our domain ranking 🤝 Earned 90% audience trust with The Quality Edit’s audience We're looking forward to an incredible 2025 ahead!

🚀 We're Hiring a Performance Marketing Manager at Quality Media, Powered by The Quality Edit®! 🚀 Join one of the most innovative performance teams out there servicing some of the most forward-thinking clients. Help manage $10M+ annual budgets for top brands while crafting data-driven, creative strategies across Meta, TikTok, and Google. Please email zahra@thequalityedit.com and lee@thequalityedit.com if interested, or help spread the word by sharing with a friend!

Our team is growing quickly at The Quality Edit & Quality Media! We're hiring a Performance Marketing Manager to start ASAP. We're interested in candidates looking for either a full-time role or part-time to start with full-time potential. This role is FT and remote. If you're excited about building a fast-growing media company with a fun and collaborative culture, a talented team, and marquee clients, please get in touch! Please share widely and email Lee@thequalityedit.com with any applications or questions!

🌟 Client Love for Quality Media, Powered by The Quality Edit®! 🌟 Whenever I am pitching a new client, this slide is always my favorite to show off. 💬 “Speed and quality of content is incredible, and performance speaks for itself!” 💬 “Thank you for building TQE, truly one of our most valuable partnerships.” 💬 “I mean TQE’s content kick’s butt–it really does!”  💬 “My CEO screenshotted our throwdown ad and was raving about how much she LOVED this concept. She called it ‘genius’.” The Quality Media team is incredibly proud of the impact we’ve made and grateful for the trust clients like Ritual, HelloFresh, Parachute Home, Our Place, The Bouqs Company, and others place in us. Email me to learn more about supercharging your BFCM/holiday paid social strategy! Lauren@thequalityedit.com

🚀 Unlock Unmatched Results for Q4 with Third-Party Ads! 🚀 Curious how our innovative ad strategies have driven phenomenal growth for Quality Media, Powered by The Quality Edit® clients Q4 2023? Here’s the scoop on how ads like the ones below performed: 🔥 315% Increase in TQE Meta Spend 💰 $7M+ in Directly Attributable Revenue 📈 Higher Meta ROAS compared to non-TQE ads 🎯 More Efficient TikTok CPA 💡 $15M+ in Total Revenue 📊 22% Lower CPA on Meta 🚀 36% Higher ROAS on Meta Our approach blends creative brilliance with third-party validation and strategic insights to help brands achieve their goals and scale effectively. Learn more at qualitymedia.com or email us for more info! Lauren@thequalityedit.com

🚀 Growth Marketers: Your Q4 Holiday Wishlist, Fulfilled! 🚀 ✔ Looking for a way to break through the noise? ✔ Need something that seamlessly fits into your marketing mix? ✔ Want a solution that's proven to drive efficient customer acquisition? ✔ Desire a strategy that's bespoke yet turnkey? Don’t miss out on Quality Media, Powered by The Quality Edit®– At the heart of our approach is Performance Publishing™, a revolutionary blend of third-party validation, storytelling, thumb-stopping creative (examples below), and paid amplification. Clients have called us their 'personal growth S.W.A.T. Team'! We'll help you: ✨ Broaden Your Brand's Reach ✨ Build Credibility, Visibility & Authority ✨ Drive Incremental Revenue ✨ Achieve Positive ROAS & Efficient CPAs Leverage The Quality Edit and our network of top creators to engage with consumers across diverse demographics, personas, and viewpoints and drive outsized performance. Lauren@thequalityedit.com💥