Congratulations to Coleman Horsley, PE for winning the drawing, and thanks to everyone for playing along with our joke! While cement accessories and apparel aren't exactly in our roadmap, we are as committed as ever to advancing clean, durable, aesthetically pleasing Sublime Cement® in our built environment. #KeepBuilding
ANNOUNCING MAJOR COMPANY PIVOT: Cement is essential, so we are working hard to make sure you have Sublime Cement® for *your* closet essentials! That’s right, Sublime is expanding into apparel! Entering the $400 billion cement industry, responsible for 8% of global CO2 emissions, with our clean, high-performance, aesthetically pleasing Sublime Cement® wasn't enough for us. We're ready to take on the ~$2 trillion global fashion industry, which is responsible for ~4% of global CO2 emissions! To celebrate our launch, we are giving away two pieces from our line: a cement hat and cement stilettos. Like our pearly white Sublime Cement®, these pieces offer both practical and aesthetic benefits. 🤠 With the hat, your head covering will stay put in even the highest of winds, keeping you protected from falling objects and simultaneously enabling you to strengthen your neck and shoulder muscles as you go about your day! 👠 And the stilettos! High heel shoes were originally designed to accentuate fine calves while preventing women from walking too fast or being too comfortable. Do you like to endure discomfort? Do you want your calves to get even more shapely? Do you need to slow down your walking pace to match that of your friends? Do you fear being blown away in the wind? If yes, then Sublime Cement® shoes are made for you! No sacrificing style for substance over here! To enter, like, subscribe, and comment below on how you'd use Sublime Cement® apparel in your life! #CementFashion #Innovation #Launch #Apparel #AprilFools