🎧 Tune In to the Latest Startup CPG Podcast Episodes! ↗️ Tariffs 2.0: Hotpot Queen, Fila Manila & Circle Beverage Daniel Scharff chats with Jia Liao (Hotpot Queen), Jake Deleon (Fila Manila), and Matt Whiteside (Circle Beverage) about how rising tariffs are hitting emerging food and beverage brands—and what they're doing about it. ↗️ GNC’s Next Big Thing: Plink! and Green Regimen’s Winning Formula Daniel dives into the journeys of Luke Montgomery-Smith (Plink!) and Tyshawn Bryant (Green Regimen) as they share how they stood out in GNC’s Next Big Thing competition. 🎙️ Listen now on Apple Podcasts and Spotify! . . . #cpg #emergingbrands #podcast #gnc #tarrifs
Startup CPG
Industry Associations
New York, NY 21,984 followers
We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.
About us
The world's biggest CPG community, Startup CPG is here to help young CPG brands succeed. If you are a startup consumer brand with ten employees or fewer, we will give you opportunities to shine, elevate your brand to decision-makers who matter, and connect you to those who have done it before. We will do everything in our power to help any brand working for a better CPG ecosystem system. We’re here to lift you up, advise on critical resources, and grow your network so you can make real impact. Join our slack channel with 25,000 CPG entrepreneurs at Startupcpg.com
- Website
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startupcpg.com
External link for Startup CPG
- Industry
- Industry Associations
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
New York, NY 10014, US
Employees at Startup CPG
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Daniel Scharff
Founder & CEO @ Startup CPG | World's Biggest CPG Community | Top 0.5% Global Podcast Host
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Peter Boyajian
Leading Retail @ Heirloom Coffee Roasters, Head of Partnerships @ Startup CPG
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Jéssica Mazzola
Content Strategist | Bilingual Writer | Copywriter | Ghostwriter | Journalist | Freelancer
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Hannah McGough
Creative Director & Brand Storyteller | Founder of Hatfetti | Consultant to Lifestyle & Beauty Brands
Updates
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Calling all San Diego CPGers! ☎️✨ Join us for our first 2025 meetup — a night of great conversations, drinks, and meaningful connections with fellow CPG founders, entrepreneurs, and industry experts. Whether you're looking to share ideas, swap stories, or maybe even bump into that elusive buyer, this is the place to be! Plus enjoy sampling from these amazing brands (more to come!) ↗️ Kriks Foods: Kriks Foods' "Nut Just a Cookie" are unique, gluten-free, vegan cookies made mainly from almond chunks and simple ingredients, with only 1g of sugar per serving, available in three delicious flavors: Chocolate Orange, Lemon Cardamom, and Cinnamon Orange Blossom. ↗️ Little Zing: Great Grandma's original danish mustard sauce from Denmark! ↗️ The NA Beverage Company: We are on a mission to redefine the way we drink, connect, and celebrate through non-alcoholic beer that actually tastes good and functional mocktails that are actually good for you, too. ↗️ Saint Claire's Cookie Dough: Our mission is simple, to bring the joy of a warm, homemade cookie to everyone. ↗️ Vybe Snacks: VYBE is an innovative snack brand redefining snacking with savory, nutrient-dense, zero-sugar snacks inspired by global flavors—crafted for health-conscious consumers seeking clean, functional, real-food alternatives. 👉 Want to sample your products? Visit the eventbrite page to apply! 🎫 And don’t forget to grab your tickets here: https://lnkd.in/e9XEFcuc Big thanks to BexBrands for graciously hosting us — we can't wait to see you there! . . . #cpg #emergingbrands #sandiego #california #meetup #founders #community
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What happens when you bring together brand founders, retail buyers, and Startup CPG? You get Grocery Run — a nationwide tour bringing the Startup CPG community together through exclusive events where emerging brands and retailers connect in a big way! What to expect? 🛒 Retail panels with top buyers 🛒 Curated sampling opportunities for retailers 🛒 A laid-back yet powerful networking space for founders & buyers Brands have landed on shelves, and retailers have discovered their next bestsellers at these events—will you be next? . . . #cpg #emergingbrands #grocery #retail #brands #foodandbev
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Don’t miss this all-in-one networking opportunity at Canadian Health Food Association! 🚀 Join us at the Startup CPG Meetup hosted at the NielsenIQ booth #1314 — your chance to connect with NIQ, Startup CPG, and top retail buyers in one spot! Come meet Grant Daisley from Whole Foods Market and Darren Viscount from Bristol Farms, plus network with fellow founders and industry insiders. 🎉 Don’t forget to spin the NIQ Prize Wheel for a shot at winning exclusive data prizes! This is your chance to connect, learn, and have some fun — grab your ticket now: https://lnkd.in/eNz5_wma . . . #cpg #emergingbrands #canada #retailers #wholefoods #bristolfarms #tradeshows
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Huge thanks to our longtime friends at @NielsenIQ! 🙌 They’ve been an incredible partner over the years—including being the title sponsor for our unforgettable Alley Rally party at Expo West. We’re so grateful for their support, and we can’t wait to show you what we’re cooking up together next! . . . #cpg #data #welovedata #niq
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When your fridge is packed with Shelfie Awards beverage submissions, it's time to call in reinforcements! We're having a blast with friends, sipping our way through this amazing lineup. See anything that catches your eye? 👀 . . . #beverages #cpg #entrepreneurship #shelfieawards #startuplife
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Ready to get your product on GNC shelves? Join GNC’s top Category Merchants for an exclusive live Q&A session, where you’ll gain insider knowledge on how to effectively pitch, position, and launch your brand in GNC stores. 💬 Meet the experts: Jennifer Gartin – Category Merchant, Health & Beauty + Weight Management Mike Wagner – Category Merchant, Vitamins + Herbs & Greens Roberta Townes – Sr. Category Merchant, Food/Drink + Wellness Cody Kishur – Sr. Category Merchant, Performance Supplements Charlie Branovan – Category Merchant, Protein + General Merchandising 🔍 Get your questions answered and learn what GNC Merchants are really looking for in new and emerging brands. 👉 Reserve your spot now: https://lnkd.in/enFwHjWY . . . #cpg #emergingbrands #supplements #health #retail #shelf
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The San Francisco Startup CPG Founder Dinner was a hit 🍽️✨ Over 20 founders spent the meal time connecting, sharing insights, and learning from one another over delicious Burmese cuisine! We love to bring founders together because we're better together! Thank you all the atendees! See you next! . . . #cpg #emergingbrands #meetup #charlotte #northcarolina
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What an incredible turnout at our recent Charlotte, NC meetup! The energy was electric as local brand founders, industry pros, and buyers from Whole Foods, Earth Fare, UNFI, and Harris Teeter came together to network, share insights, and build lasting connections. Huge thanks to everyone who joined us—we loved seeing the community show up and show out! And a special thanks to all the brands who sampled: ↗️ Barvecue ↗️ K Culture Ferments ↗️ My Better Batch ↗️ Piedmont Pennies® ↗️ Tannin Oral Care ↗️ Vedana Chocolate 📅 Save the date: Our next North Carolina meetup is happening September 18th. Stay tuned for more details! . . . #northcarolina #Charlotte #cpg #entrepreneurs #foodandbev
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Get ready for some serious cuteness overload! 😻🐶 We're betting this will be our most paw-some carousel yet! To celebrate National Pet's Day, we're spotlighting some of our amazing CPG brands dedicated to keeping your beloved furry friends healthy and happy. 🐶 Barkful 🐶 Brutus Broth 🐶 Botanical Bones CO 🐶 Yak9 Chews 🐶 Rusty's Pet Essentials 🐱 A Better Treat 🐱 TiCK MiTT 🐶 Ava's Pet Palace What’s your favorite pet brand? Tag them below! . . . #cpg #emergingbrands #petlove #cat #dog #petfood #pethealthy