Canadian Health Food Association

Small and medium-sized businesses power the Natural, Organic, and Wellness (NOW) industry, yet rising costs and red tape threaten their survival. We have long advocated for fair regulations to ensure our member companies can continue delivering high-quality products at prices Canadians can afford. Let candidates in your area know that the choice is clear on election day – we need leaders who champion this industry and ensure competitiveness and long-term success. https://ow.ly/emvR50VtuMr #saveoursupplements

CHFA’s Sonia Parmar and Jules Gorham joined an all-star panel to talk about the rise of Canadian CPG brands—and what it takes to scale across borders. Catch the full episode now.

CHFA is heading to Ottawa 🇨🇦 We’re bringing together industry leaders, policymakers, and experts for the first-ever CHFA Ottawa Regulatory Forum on May 28. With the federal election just behind us, now’s the time to get insider insights on the biggest regulatory issues impacting our industry. Register now: https://ow.ly/Lg9w50VziSx

🚨 We’ve been made aware of a fraudulent email impersonating a CHFA staff member (bsherb@chfa.ca), asking recipients to review an RFP. This message did not come from our team. If you receive this email: - Please delete it immediately. - If you clicked the link, notify your IT team right away. We're actively investigating and taking steps to address the issue. If you have any questions or concerns please email us at info@chfa.ca

The CHFA Industry Achievement Awards - one of the most anticipated events of the year - is levelling up this year. We’re making it an annual celebration, now taking place each year at CHFA NOW Toronto! This means more recognition, more prestige, and an even bigger celebration for the incredible people and brands shaping the natural, organic and wellness industry. What’s new? 🌟New awards to win 🌟Updated criteria 🌟A brand-new judging panel made up of passionate industry leaders 🌟Depending on the award category, the winners will be selected by industry or our new expert judging panel Today, we’re thrilled to introduce our expert judging panel: a group of trailblazers, innovators, and trusted voices who will help spotlight the very best in our space. 💚 Aaron Chin, Organika Health Products Bruce W. Cole, CNHR Magazine Joe D'Addario 🇨🇦, Nature'sEmporium Stacey Kravitz, UNFI Canada Bob Oommen, Bioforce Canada Inc. (A.Vogel) Nadiya Raphael, New Chapter, Inc. Michael Sherwood, Nature's Fare Markets Jenn Slattery, NOW Health Group Canada/Puresource Natural Products Distributor #CHFAnow #CHFAawards25

Did you know our Product Showcase for CHFA NOW Vancouver can be view on our website? Take a tour and discover the latest innovations and must-see brands you won’t want to miss on the show floor. Check it out now! https://ow.ly/gPEb50VzgOY #CHFAnow

Say hello to our first Wellness Collective box of the year—an exclusive CHFA member benefit designed to spotlight innovative products through curated influencer campaigns. This Influencer send-out featured standout brands making waves in natural, organic and wellness: ✨ OHME! Foods ✨ The Bare Company ✨ Itso Coffee ✨ Magic Scoop Nutrition ✨ Granny P's One of the many ways we help members grow their brand and reach new audiences.

Jules Gorham, CHFA’s Director of Regulatory Affairs and Policy, hit Montreal’s Expo Manger Santé last month to explore the latest trends in Natural, Organic, and Wellness (NOW) in Quebec. She found everything from cutting-edge protein innovations and beauty-boosting NHPs to organic feminine care and brands giving food waste a new life. We couldn't be more excited to see the innovation coming out of Quebec's NOW industry. What do you think will be trending at #CHFAnow Vancouver?

“Small and medium-sized businesses power the natural health product (NHP) industry, yet rising costs, U.S. trade relations and domestic red tape threaten their survival. At CHFA, we have long advocated for fair regulations to ensure Canadian companies can continue delivering high-quality products at prices Canadians can afford. Canada’s NHP and natural food businesses need a leader who champions policies that ensure this industry’s competitiveness, sustainability, and long-term success" says Aaron Skelton, CHFA President & CEO. As the federal election approaches, we encourage all Canadians to stay informed, participate in the democratic process, and engage with the organizations advocating for the NOW industry’s interests because together, we can help shape a healthier future for all. Read the full article here: https://ow.ly/Hswe50Vzexl #CHFA #Advocacy #Election2025 #SaveOurSupplements

Hot off the press! 🗞️ CHFA’s advocacy efforts are making headlines. Western Grocer featured our latest win in the fight for Canadians’ access to Natural Health Products—Bill C-368 has officially passed committee stage and is moving to third reading in the House of Commons. This is a huge step toward creating a regulatory environment that supports innovation, affordability and long-term access to NHPs across Canada. Read the full article: https://ow.ly/JXGl50VzfsV #SaveOurSupplements