Sprout Social, Inc.

The best social teams aren’t just posting—they’re driving business impact. A newly commissioned Total Economic Impact™ study of Sprout Social by Forrester Consulting shows just how much social teams stand to gain: – 80% less time spent on reporting—turning two-day processes into an hour 📉  – $128K saved on influencer discovery & management 💰  – 60% of team time freed up for publishing, campaign planning & more ⏳ And the biggest number? A 268% ROI over three years. For social teams, efficiency isn’t just about moving faster—it’s about unlocking more impact across the business. The right platform doesn’t just streamline workflows—it makes social a true growth engine. See the full breakdown: https://lnkd.in/e7npKVdq

Premium Analytics users, this one’s for you! 🔥 If you’re ready to take your metrics beyond the basics and uncover insights that truly matter, our upcoming workshop in The Arboretum by Sprout Social is exactly what you need. Whether you're looking to track performance more efficiently, highlight key wins for leadership, or refine your social strategy, this session is designed to help you make sense of your data and tell a compelling story. RSVP today: https://bit.ly/42o7Mc2

Financial services + social media = a powerful combination.....with a twist. While compliance and reputation risks are real, they also present a golden opportunity for financial brands to stand out by being credible, authentic, and trustworthy. From meeting customers where they are, to combating misinformation head-on, here are 3 key tips to level up your social media presence and drive real impact. For more insights into acing your financial brand’s social strategy, visit: https://bit.ly/424X4Zj

If you’ve ever built an influencer program from scratch, you know the deal: - Too many spreadsheets - Too many “maybe they’re a fit?” creator profiles - Too many tools that don’t talk to each other We’ve been there. That’s why we built a program that actually works—powered by the same platform trusted by brands like yours. This series breaks down how we cut the chaos, built better partnerships, and made proving ROI a whole lot easier. If you’re ready to find the right creators and unlock more impact, check this out: https://bit.ly/4jp6ZyK

Entertain. Educate. Elevate. Repeat. Because in today’s saturated social landscape, dry content won’t drive results. Edutainment content—where value meets creativity—isn’t just a trend. It’s a strategy. 66% of users say edutainment is the most engaging type of brand content, even outperforming memes and skits. Want to break through the scroll and build stronger connections with your audience? Start with these 5 key rules below, then explore the full insights here: https://bit.ly/42gg5Xu

Sprout data shows that 91% of UK consumers use social to keep track of trends, with 54% of them using Instagram. We’ve got more UK-specific data on the top Instagram trends you should know from content and user engagement to influencer marketing and social commerce. Read the article to learn how to create a winning strategy around UK Instagram trends in 2025: https://bit.ly/42d2y2P

Introducing our newest series: @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Our first order of business? Digging into where brands should show up these days. Thread your thoughts and see the link the comments to read the full article.

US TikTok Ban Update ⏳ Back in January, we were all bracing for what might come next. Now, with April 5th marking the end of TikTok’s 75-day deferment, the pressure is on again. Social is unpredictable, and we know it. While the TikTok ban may be looming in the US, remember: TikTok is still a global powerhouse. For US-based brands, it's not time to pause—it's time to future-proof your strategy. Continue to adapt, diversify, and stay authentic across multiple platforms to stay ahead in this ever-evolving digital world. Stay proactive and check out the latest insights on navigating this shift in the link in the comments!

As the social pro in the room 😅 One big fear? Execs not trusting the social team to know what content will perform. You're not alone. Social is evolving quickly, and if you're not in it every day, its full potential can be hard to grasp. The challenge is framing your pitch in terms execs care about: Will it grow the bottom line? Minimize expenses? Mitigate risk? For more insights, download the 2025 Sprout Social Index Report: https://bit.ly/4jkg5gd

What comes after the April Fools’ brand pranks? A real conversation about how to turn social data into dollars. On April 2, we’re bringing together experts from SiriusXM and Pandora, Verbatim and Forrester to talk about: ✅ How to define and hit your brand’s unique ROI goals ✅ What makes data storytelling actually persuasive ✅ The cost of staying stuck in the status quo If you’re building a business case for social in 2025, this is the session your strategy needs. Register here: https://lnkd.in/ecu8NU44