Spark Foundry

If you're interested in learning more about #RetailMedia, sign up for this upcoming VAB webinar that will feature our EVP, Commerce April Carlisle as she and her fellow panelists discuss everything from learning to how to optimize commerce media to strategies to enhance the brand presence and more! Get the details here: https://lnkd.in/eFbu2ETk #SparkofLeadership

🎉 🏆 We are proud to share that we've received "Best Agency Partnership" at the 2025 Digiday Media Buying and Planning Awards! ¡Felicitaciones! to everyone who made this possible. This recognition celebrates the Starbucks Holiday Traditions campaign, where our team brought together #client Starbucks and My Code to authentically connect with the Latin American audience. A bilingual campaign, the heartfelt storytelling from influencers like Reyna Noriega and the Salguero Family resonated deeply with Latin American audiences and drove strong engagement across social and digital channels by celebrating authentic stories and traditions. Learn more here: https://lnkd.in/g6rmi8FB #WinningSpark #MediaBuyingandPlanning #Digiday

🎉 Big news... We’re Webby-nominated! Two of our campaigns are up for The Webby Awards, and we’d love your help to win! 🏆 Voting for People’s Choice is open until April 17! It only takes 10 seconds. Sign up and vote for our work with #clients Kimberly-Clark and Vanguard by clicking the links below. 🗳️ Category: Branded Entertainment (Health & Wellness)
 → Search Bar Secrets | Allure and U by Kotex with Dr. Angela Jones: https://lnkd.in/eMXrabmk 🗳️ Category: Best Multimedia Storytelling
 →Vanguard, BLKSHP and WP Creative Group – Breaking Bread, Building Legacy: https://lnkd.in/eZFhKUF4 #Webbys #WebbyNominee #VoteWebbys #WinningSpark

The Spark Foundry Spark Serves Annual SuitUp Incorporated Competition kicked off in Chicago last week in partnership with Yieldmo. This year, 19 student CEOs tackled the challenge of crafting a creative strategy to make one of their QSR clients more culturally relevant. Hats off to Team Two for taking home the win—and a big thank you to all of our coaches and judges for helping introduce the world of advertising to these future leaders. #SparkServes #SuitUp

Looking to leverage the rapid growth of retail media? Be sure to tune into the VAB webinar on Thursday, April 24, as our EVP, Commerce April Carlisle, and her fellow panelists discuss the latest trends transforming commerce media and how they’re meeting evolving advertiser needs. Register here: https://lnkd.in/eFhXcg-H #SparkofLeadership #retailmedia #commerce #connectedcommerce

Ski, Chalet, Boursin®: The Perfect Après-Ski Moment At Bel, we love turning everyday occasions into unforgettable moments. This winter, Boursin® hit the slopes with our “Avant/Après-Ski” campaign that transformed a cozy chalet into the place to unwind, connect, and share flavour-packed bites with Boursin®. Bravo to the Boursin® Canadian Team our teams and partners Havas Creative Canada and Spark Foundry for bringing this bold moment to life. Let’s keep making snacking more joyful. #ForAllForGood

Welcome to Kelly Metz (Chief Investment Officer) and Anthony Dario (EVP, Video Investment) who will be leading our #Investment practice, and Kendra Hatcher King (Global Chief Design Officer) who will be launching our new #Design practice. Read more here: https://lnkd.in/eJyF4RK3 #SparkofLeadership #WeGotSpark “I’m thrilled to expand Spark Foundry’s leadership team with the appointment of Kelly, Anthony, and Kendra,” said Sarah Kramer, Global CEO, Spark Foundry. “Kelly has a tremendous reputation for leading integrated, consumer-centric, and performance-driven strategies across all areas of investment. She is passionate about delivering the best connected-data solutions that can enable a more informed competitive advantage for clients in the marketplace, and inspire bigger experiences and ideas. Her leadership, alongside Anthony’s proven expertise in cross-platform video strategies, will bolster and elevate our investment practice, while Kendra’s unique background is well-positioned to unify our capabilities and product across data-enabled audience development, content, and media planning work. Together, these leaders will deliver heightened competitive advantage for our clients and will demonstrate why Spark Foundry continues to be a differentiated leader in the marketplace.”

The fragmented media landscape is ripe for consolidation, the always-informative Lisa Giacosa, chief investment officer at Publicis Groupe's Spark Foundry, says in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to our friends at Teads for sponsoring this video series. Visit Beet.TV for this video (https://lnkd.in/dij7v6gW) and much more! 

Very proud of our own Amanda Mollet as one of this year's She Runs It Working Mothers of the Year award winners! A deserving honor for a wonderful colleague and mother.

🔎 The #UKPaidMediaAwards shortlist by Don't Panic Events is out, and our Performics UK @ Spark Foundry team has been nominated in the Best Use of Attribution category for our work with Asda!   Looking forward to celebrating on the great work on March 13th at the awards ceremony 🥂 https://lnkd.in/erhbCBj9