Spark Foundry

Looking to leverage the rapid growth of retail media? Be sure to tune into the VAB webinar on Thursday, April 24, as our EVP, Commerce April Carlisle, and her fellow panelists discuss the latest trends transforming commerce media and how they’re meeting evolving advertiser needs. Register here: https://lnkd.in/eFhXcg-H #SparkofLeadership #retailmedia #commerce #connectedcommerce

Ski, Chalet, Boursin®: The Perfect Après-Ski Moment At Bel, we love turning everyday occasions into unforgettable moments. This winter, Boursin® hit the slopes with our “Avant/Après-Ski” campaign that transformed a cozy chalet into the place to unwind, connect, and share flavour-packed bites with Boursin®. Bravo to the Boursin® Canadian Team our teams and partners Havas Creative Canada and Spark Foundry for bringing this bold moment to life. Let’s keep making snacking more joyful. #ForAllForGood

Welcome to Kelly Metz (Chief Investment Officer) and Anthony Dario (EVP, Video Investment) who will be leading our #Investment practice, and Kendra Hatcher King (Global Chief Design Officer) who will be launching our new #Design practice. Read more here: https://lnkd.in/eJyF4RK3 #SparkofLeadership #WeGotSpark “I’m thrilled to expand Spark Foundry’s leadership team with the appointment of Kelly, Anthony, and Kendra,” said Sarah Kramer, Global CEO, Spark Foundry. “Kelly has a tremendous reputation for leading integrated, consumer-centric, and performance-driven strategies across all areas of investment. She is passionate about delivering the best connected-data solutions that can enable a more informed competitive advantage for clients in the marketplace, and inspire bigger experiences and ideas. Her leadership, alongside Anthony’s proven expertise in cross-platform video strategies, will bolster and elevate our investment practice, while Kendra’s unique background is well-positioned to unify our capabilities and product across data-enabled audience development, content, and media planning work. Together, these leaders will deliver heightened competitive advantage for our clients and will demonstrate why Spark Foundry continues to be a differentiated leader in the marketplace.”

The fragmented media landscape is ripe for consolidation, the always-informative Lisa Giacosa, chief investment officer at Publicis Groupe's Spark Foundry, says in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to our friends at Teads for sponsoring this video series. Visit Beet.TV for this video (https://lnkd.in/dij7v6gW) and much more! 

Very proud of our own Amanda Mollet as one of this year's She Runs It Working Mothers of the Year award winners! A deserving honor for a wonderful colleague and mother.

🔎 The #UKPaidMediaAwards shortlist by Don't Panic Events is out, and our Performics UK @ Spark Foundry team has been nominated in the Best Use of Attribution category for our work with Asda!   Looking forward to celebrating on the great work on March 13th at the awards ceremony 🥂 https://lnkd.in/erhbCBj9

Not so fast. Not so furious. Häagen-Dazs is cruisin’ straight to the Big Game 🏈 with Vin Diesel, Michelle Rodriquez and Ludacris. We slowed down the fastest franchise with one bite of our deliciously creamy, smooth, indulgent Häagen-Dazs ice cream bar. Filmed with love in LA. Please share in our restoration efforts with Habitat for Humanity of Greater Los Angeles in partnership with Häagen-Dazs Shops. nice&frank, THE DOOR, Spark Foundry https://lnkd.in/grfYkrhw

Last week, Sparklers across our U.S. offices took part in Spark Week, an annual celebration where the agency comes together to align around a shared vision and goals for the year ahead -- propelling everyone into the new year with enthusiasm, inspiration, and a spirit of collaboration! The week was packed full of engaging activities for Sparklers from therapy dogs to thought-provoking discussions on topics like AI and innovation; client and partner collaborations; delivering award-winning campaigns; and more. #SparkWeek #WeGotSpark

Spark Foundry has been named a winner in the "Inception of Impact" category at the 2025 Givsly Impact Awards! 🎉 🏆 We are so honored to have been recognized alongside incredible changemakers in the industry who are also driving positive change. Congratulations to our Spark Serves team for leading our #CSR initiatives. The "Inception of Impact" category recognizes companies making a positive impact through new initiatives or by expanding existing programs, even with limited resources. #ImpactAwards #ResponsibleMarketing #IndustryChangemaker #WinningSpark #SparkofLeadership

Shaping conversation at #CES2025. Our EVP of Global Marketing, Katie Secret, Lindsay Van Kirk from Dotdash Meredith, Lisa Giacosa from Spark Foundry, and Chrissie H. from OMD USA all sat down with Beet.TV to share their bold visions for the evolving digital landscape. Catch their insights soon on Beet.TV!