SoDA: Society of Digital Agencies

AI isn’t just about agents automating complex tasks—it’s also unlocking a new era of micro tools. SoDA member, Stephen Beck at Engine Digital, explores how AI-powered development tools like Replit are enabling anyone—even non-engineers—to build simple, custom solutions tailored to their exact needs. Instead of relying on bloated SaaS products that barely fit the bill, AI lets us break free and create single-serving apps that do exactly what we need, no more, no less. 👉🔗 https://lnkd.in/gGcf-4V9

It's a deep honor to welcome Justin Lewis to SoDA's Board of Directors. Many of you know Justin as one of the founder's at Instrument (along with Vince and JD) in 2006... an agency that to this day delivers some of the most beautiful, enviable work in the industry. He also led and championed a culture and operating approach that pushed Instrument to a level of scale, financial success and regard that is among the most elite of our generation. Following an acquisition by Stagwell Group in 2022 he went on serve as Chairman of the Constellation Network until he stepped down in 2024. You can see his imprint in the brilliant leadership teams and talented agencies he's mentored and led. Justin is an ex-Marine who grew up in my current home state, Michigan. He leads with discipline, courage, honesty, optimism, hustle and love. To have him in your corner, if even just for a minute, can make all the difference in the world. Some of you will know exactly what I mean. Founding and running a company is an act of courage, a leap of faith... equal parts defiance and optimism. It's impossibly hard. It helps immeasurably to have great people in your corner. In the SoDA community, we're fortunate to have founders and leaders who give so generously to the support and success of others. Thank you, Justin, for being here with us. SoDA: Society of Digital Agencies #MembersMakeTheWorldGoRound

Adobe MAX is back in London on April 24! Whether you're a designer, strategist, or AI innovator, this is your chance to dive into fresh insights, actionable tips, and the tools shaping the future of creativity. The day kicks off with a keynote from Ashley Still, SVP & GM of Adobe’s Creative Product Group, and Deepa Subramaniam, VP of Product Marketing, followed by breakout sessions led by some of the most inspiring creative minds in the industry. 🎟️ Can’t attend in person? Stream the keynote live from anywhere. 📍 April 24 | London | 10AM BST 🔗 RSVP and more info: https://lnkd.in/gPDH-6_E #AdobeMAX #CreativityUnleashed #DesignLeadership

✨ SoDA Member Project Spotlight: Pereira O'Dell's "Full Bleed" Creativity isn’t just about design—it’s about the human stories behind it. In Full Bleed, a branded content series produced in partnership with Adobe and Anonymous Content, Pereira O'Dell brings to life the journeys of visionaries who redefined creative boundaries. Now streaming for free on Roku, the first season spotlights legends like Daniel Libeskind, whose World Trade Center Master Plan transforms trauma into art, and Lance Wyman, whose 1968 Olympics logo became an enduring icon of design. Explore the series here: 🔗 https://lnkd.in/g_MY_KU2

For years, digital was seen as incompatible with luxury—unable to deliver the exclusivity and craftsmanship that define the industry. But as AI and emerging technologies evolve, digital has become an essential tool for elevating brand experiences, pioneering activations, and redefining client service. SoDA member AREA 17's latest webinar, Lens on Digital Innovation for Luxury, explores how leading luxury brands are strategically integrating digital to enhance every aspect of their business and drive true differentiation. 👉🔗 https://lnkd.in/eijR2P9z

Be sure to join Mirek Nisenbaum and Adobe for a live conversation on Digital Magnetism and Authentic Design—exploring how beauty, authenticity, and energy shape the future of design. Streamed live on Adobe Creative Cloud. 📅 April 17th @ 12PM EST #SoDAspeaks #Adobe #Design #SoDASeriesLIVE

AI is transforming the future of digital advertising—and fast. Join SoDA and the creative community at Frankfurt Kurnit Klein & Selz for AI Frontiers in Digital Advertising and AdTech—a conversation about how agencies are using AI to fuel creativity, streamline work, and measure campaign performance in real time. The event features Ciara Schoenauer, Head of Group Solutions at The Brandtech Group, and will be moderated by Matthew Vittone, advertising and marketing attorney at Frankfurt Kurnit, who will also share key legal considerations for using AI tools in agency work. 🗓 April 30, 2025 | 5:00 PM ET 📍 Frankfurt Kurnit, 28 Liberty St, 35th Floor, NYC 👉 RSVP and more information: https://lnkd.in/gredjqJj

✨ SoDA Member Project Spotlight: DEPT®'s "Just Eat X Netflix" When Just Eat Takeaway.com (JET) teamed up with Netflix for the highly anticipated launch of Squid Game 2, the campaign had to be as bold as the show itself. DEPT® delivered an immersive experience that captivated 18–34-year-olds across the UK and Ireland—blending pop culture with brand storytelling to create a buzzworthy activation. By tapping into fan excitement, the campaign positioned JET as the go-to delivery platform for Netflix lovers. Explore the project here: 🔗 https://lnkd.in/gubBfx69

AI is transforming the way brands connect with their audiences—enabling deeper personalization, smarter segmentation, and predictive insights that drive engagement and growth. SoDA member, Grow, explores how AI is becoming an essential tool for marketers, helping them uncover insights traditional analysis might miss. With AI-powered segmentation, brands can craft more meaningful campaigns, personalize user experiences in real time, and anticipate evolving trends with greater accuracy. 👉🔗 https://lnkd.in/gBidRQeQ

✨ SoDA Member Project Spotlight: Pixelpusher's "Totally Honest" Colgate-Palmolive set out to address the common apprehensions people have about dental visits, and PixelPusher’s collaboration with BCW Global led to a breakthrough activation. The “Totally Honest” video booth in New York’s Flatiron District invited people to share their candid dental confessions, with AI face-tracking technology adding a playful twist by replacing participants' faces with the iconic Colgate dot. Explore the project here: 🔗 https://lnkd.in/gxVgWSae #SoDAspeaks #SoDAshowcase #Branding #Innovation #DigitalExperience