SimpsonScarborough

Higher ed is losing ground. But the best marketers in the industry aren’t backing down; they’re building what’s next. We’ve refreshed our brand to reflect the energy, courage, and clarity that today’s CMOs bring to the table. This is more than a new look—it’s a renewed commitment to empowering institutions to lead with insight, creativity, and results. Because higher ed isn’t standing still. And neither are we. Check out our new showreel below (special thanks to Outsider Video & Motion Graphics!) and explore the new SimpsonScarborough → https://lnkd.in/gAZ-ZjsB

We finally made it to California State University, Chico! Our recent campus visit has been literal years in the making. We loved having this chance to deepen our knowledge of Chico State as we build upon the great and meaningful work we've done together season after season. Our team in the field led strategic and creative discovery sessions focused on how best to refresh the university’s brand campaign. Being with such valued partners in real life not only sharpened our perspective on the project but also served as a great reminder of why we do what we do.

Big goals. Tight timelines. A to-do list that never quits. Being a higher ed CMO is no small job, and you shouldn’t have to figure it all out alone. That’s why we’ve pulled together a growing set of tools built just for you. Real answers to the real stuff you’re up against. Writing an RFP? We’ve got guidelines and examples that make it easier (and get better responses). Rethinking your team structure? Take a look at our sample org charts. Need to see how your budget stacks up against the rest of the industry? Our MarCom Health Assessment has your back. Explore it all here →https://lnkd.in/gmMh4HDG

Only two days left to vote for the University of Colorado and LoveColorado.com in The Webby Awards! If you haven't yet, will you go and cast a vote for us? Maybe even share the link with your network for some added strength in numbers? This campaign brought together bold storytelling and sharp strategy, elevating awareness of the Colorado system's impact in a fresh new way. Let’s make sure it gets the love it deserves. Vote here (thank you!): https://lnkd.in/gSpznM-r

We're grateful to Reed College for facilitating a two-day visit packed with purpose! Across 15 sessions and 60+ conversations, we asked, listened, and uncovered what it truly means to be a Reedie. The thinking was deep, the dialogue was rich, and the insights are already taking shape. We’re energized and ready to bring the story to life!

It's not on every video shoot that you get winked at by a horse, but sometimes you just get lucky—like we did with Sam Houston State University. Based in Huntsville, TX, SHSU's grit and tenacity are matched only by its desire to serve others, so we knew it needed an anthem that did its community full justice. One four-day shoot, some post-production magic, and said winking horse later, we're proud to share the results of our partnership—and based on the enthusiastic response from Bearkats everywhere, we'd say this one is a Sam dunk (sorry, not sorry). Big shoutout to our video production partners, Outsider Video & Motion Graphics, for helping bring the vision to life.

A university in love with its state. A state full of stories worth answering. We turned curiosity into connection and strategy into results. See the full University of Colorado case study → https://lnkd.in/gcKFTtpY

The CMOLab event schedule just dropped! We’ve curated an incredible lineup of lead marketers from across the country to explore how CMOs can own their narrative, influence their product, and successfully navigate the current landscape while driving real change on campus. Oh, there’s also a cemetery tour. Because New Orleans. Come for the strategy, stay for the community (and the cocktails)! Check out the full schedule and claim your seat. → https://lnkd.in/g9NUCsN9

We’re proud to share that our work with the University of Colorado has been nominated for The Webby Awards!   At a time when public trust in higher education is under pressure, Colorado stepped forward with clarity, creativity, and conviction. This campaign was more than messaging: it was a bold reminder of the impact universities have on people’s lives every day. Now that work is getting national recognition, we’d love your support. Vote here by April 17 → https://lnkd.in/gSpznM-r   It’s an honor to be nominated and even more meaningful to stand alongside the incredible team at the University of Colorado. Let’s bring this one home!

Higher ed is navigating through the "messy middle" era of politics, public scrutiny, and a relentless pace of change. But this is no time to retreat. In order to emerge stronger from this transition, we must go all out.   The latest from our CEO Jason Simon is a call to action for higher ed marketers everywhere: let's own our narratives, champion our industry's value, and fight for our place in the future.   Read the full article on our blog → https://lnkd.in/gUAF9Pkw