Sightline Productions reposted this
Here's what made Shoptalk Spring 2025 truly special for me: 1) Logo Lounge - We maxed out on a 30' ceiling to create this photo moment, each letter 12' tall and complete with a motorized, rotating disco ball. So proud to see it on every LinkedIn post from the event. I think this has got to be the most photographed thing ever at a Shoptalk show... fun tidbit to me: we had to make announcements during build asking people to stop sharing it before show open. Thank you Sophie Wawro for the vision & for pushing us to make it happen! 2) Overall Show Design - We approached experiential design differently than ever before, working with the geniuses at Sun Effects Oy for design and partnering out on build with Freeman Company, Sightline Productions, Five Inc, + other direct sourcing. It was honestly both incredibly challenging and incredibly enriching. And that much more rewarding to see the results: Mandalay Bay's foyers actually transformed with disco balls, haze, lasers and refracted light, our vast catering spaces overhauled for the first time at scale on our flagship event (shout-out Ashley Perrucci), and a simple but (literally) elevated 'Gold Bar' lounge concept that was well-executed all around. 3) Meetup - This behemoth of a program only keeps growing. I'm always incredulous about how well this concept works at scale, but this year, we had the smoothest set-up and execution since launching it at Shoptalk 2023. Via testimony from A/V partners, brand ambassadors, and attendees alike, it was eye-opening to see the domino affect that was everyone's improved experience. 4) The incredible Operations team as always. Lead by Usha James-Banfield, CMP who managed us all while directly owning the operational launch of The New Market, and surprising us with such a thoughtful team celebration. And Karen Puddy, who lives day in & out with such care for both the excellence of the show AND us as people. Photos here are largely by Ulysses & Crew!
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