Pickle

The heat is on in Miami. It’s now one of our fastest-growing and most active communities—rentals have tripled and item uploads have increased 6x in just the past few months. Our founders, Julia and Brian, spoke to Sourcing Journal about the organic local growth and how we’re meeting that demand by increasing supply and expanding same-day delivery—now available across the city in as little as an hour. Check out the story: https://lnkd.in/gRtfTbEu

Huge thanks to Fortune and Emma Hinchliffe for spotlighting this milestone!

We’re thrilled to be announcing our $12M Series A funding round, co-led by FirstMark and Craft Ventures, and featured in Fortune today. This isn’t just a funding milestone—it’s a signal that the future of fashion is changing, and Pickle is leading the way. With millions of coveted pieces sitting in closets between wears, Pickle is unlocking access to high-quality wardrobes while helping people monetize their fashion investments. We’re incredibly grateful to FirstMark and Craft Ventures, along with Burst Capital and FJ Labs, for their belief in our vision. These are the same investors and marketplace visionaries behind the likes of Airbnb, Pinterest, Uber, and StubHub, and they’re doubling down on Pickle because they see what we see: explosive organic growth, remarkable brand love, and a community that’s not just sharing fashion but shaping trends in real time. So, what’s next? The short version: we're enhancing the Pickle experience, expanding on-demand markets, bringing Pickle IRL with more events, activations, and real-world experiences, and growing our incredible team (so, if you or someone you know is interested in joining Pickle, be sure to check out our open roles on our Careers page!). The longer version: Our founders, Julia O'Mara and Brian McMahon, break it all down in their letter to our community on our blog: https://lnkd.in/e9r2Cs2R Last but not least, we couldn’t have reached this milestone without our incredible community—you are the reason Pickle is shaping the next generation of fashion commerce, making fashion more accessible, affordable, social and circular.

⛷️ Peer-to-peer fashion rentals are taking off—and skiwear may be leading the charge. 🎿❄️ Skiwear rentals on Pickle are up 635% year over year, with listings surging 303%. Brands like Halfdays and Cynthia Rowley are launching closets on Pickle, renting out their latest ski collections and making coveted slopeside and après-ski style more accessible than ever. ⏩ Vogue Business dives in—check it out: https://lnkd.in/eNQ9nWgr

Is peer-to-peer fashion rental going mainstream in 2025? 👜 👗 💃 A resounding YES, and Modern Retail answers it ⏩ https://lnkd.in/gBNdbkDh A big thank you to Gabriela Barkho and Julia Waldow for featuring Pickle. Big things happening this year! #fashion #peertopeer #fashionrental #recommerce #commerce #shoponpickle #retail

2024 was one for the books at Pickle. This year, we’ve seen what’s possible when we share our closets with one another—and we couldn’t be more grateful for this amazing community. Our co-founder, Julia O'Mara, is reflecting on the highlights and what’s ahead—don’t miss her take! 👇🏻

ICYMI: In the midst of the holiday season, we launched Lookbooks, the newest feature on Pickle, designed to make sourcing outfits easier than ever! Proud to see it featured in Modern Retail by Julia Waldow (read the article here: https://lnkd.in/gjuKB-Ff). So, what are Lookbooks? Lookbooks bring Pinterest-style discovery to peer-to-peer fashion rentals, creating a fun, social, and collaborative way to organize, find, and actually wear the pieces that inspire you.We built Lookbooks in response to what we were already seeing on Pickle: lenders curating collections to make it easier for others to discover and rent items from their closets. This organic behavior aligned perfectly with a broader generational shift in shopping preferences: Gen Z and millennials prefer shopping in ways that are much more social, visual, inspirational and community-driven.

‘Tis the season of company holiday parties (and all the other festive gatherings), and with it comes the inevitable question: “What do I wear?” For most of us, that’s met with uninspired glances at our closets—cue the burgundy jumpsuit, sequined maxi, and black feathered cocktail dress from years past—and a reluctance to splurge on something we’ll wear once. Enter Pickle. We built Pickle to solve dilemmas like these by connecting all our closets, making it easy (and affordable) to rent from each other, whether from a fashion editor down the block or a celebrity creator in LA. Need a look tonight or in the coming weeks? Pickle is one massive shared closet for sourcing the perfect holiday outfit—think a Retrofête mini, Helsa's red parasol dress, a vintage CHANEL flap bag, or a shimmery Mirror Palais gown…for a fraction of the retail price. The holidays just got a little easier. Meet your dream closet this season: https://lnkd.in/d73_u_Cf

There are thousands of early-stage startups attracting buzz and record funding—but which ones have the strongest potential to become category leaders? The Information answers it with this year’s list of Most Promising Startups—featuring Pickle among them!🎉🚀 “When Sabrina Carpenter appeared in a polka dot dress in her taste music video, the dress sold out in stores, but savvy shoppers turned to Pickle. The company has a solid wedge in the New York City fashion scene and is building up supply in Los Angeles. Local rentals are especially convenient on Pickle because users can pick up garments in person or have them delivered by DoorDash, but the option for long-distance delivery means growing markets like Miami and Chicago are not left out. Pickle is using just the right amount of AI by automatically scanning images uploaded by prospective lenders and adding tags to facilitate searches.”

Our co-founder and COO, Julia O'Mara, took the stage at Harvard Business School for its annual Retail and Luxury Goods Conference 👇🏻 …weighing in on the rise of re-commerce, peer-to-peer rentals, and what it means to shape a future of retail that’s more circular 🌎, accessible 👜, and, well, fun 💃.