2024 was one for the books at Pickle. This year, we’ve seen what’s possible when we share our closets with one another—and we couldn’t be more grateful for this amazing community. Our co-founder, Julia O'Mara, is reflecting on the highlights and what’s ahead—don’t miss her take! 👇🏻
What a year it’s been at Pickle! As we step into 2025, I’m filled with gratitude and awe for this community. Together, we’re redefining how people connect with fashion—ushering in a new era of commerce that’s affordable, accessible, sustainable, and fulfilling. In 2024, we hit incredible milestones: * In Manhattan alone, 1 in 4 women aged 18–35 use Pickle today. * Rental volume skyrocketed year over year: NYFW rentals grew 133%, Halloween rentals were up 255%, and wedding rentals increased by 519%. Today, we process more rentals in a week than we did in our entire first year. * Tens of thousands of people opened their closets, listing 150,000+ items to rent—the largest shared closet in the country! * Top lenders earned an average of $36,000 this year. * Our creator community doubled in 2024, growing organically as influential voices like Danielle Bernstein and Serena Kerrigan turned to Pickle—not just to rent clothes, but to engage their communities in more personal and meaningful ways. * We launched same-day rentals in LA, making iconic closets—like Kelli Berglund's and Katie Austin’s—available within hours for just 10% of retail prices. * New features like Lookbooks, Custom Lender Promos, and AI-powered discovery made renting from your closet—or your neighbor’s—easier than ever. To everyone who opened their closets, rented a dream outfit, listed that hidden gem, or supported us along the way—thank you. You’ve made Pickle more than an app. It’s a movement that’s democratizing fashion. The best part? We’re just getting started. 2025 is already shaping up to be a transformative year, and my co-founder Brian McMahon and I can’t wait to grow this incredible community, scale Pickle’s impact, extend its value, and fuel a circular economy. Here’s to another year of innovation, collaboration, and shaping a future where fashion brings us closer together!
