Shadow Ventures reposted this
Ultimately, an AEC technology company should have an Owner Value Proposition. Why? If your value proposition is only valuable to the AEC firm, they have to fit you into their current budgets. If they can leverage your technology to sell the Owner, then you could possibly create revenue for the AEC firm but as a minimum, your spend gets reimbursed by the Owner. Why don’t startups do this? It’s a lot of work to build marketing for and indirect customer. Owners are diverse.