Shadow Ventures

Until you are proud to acknowledge that part of your job is SALES and stop calling it marketing or business development, you will never succeed. For some reason in AEC, sales is some sort of dirty word. Marketing and Business Development are different than Sales.

Congrats to the team at Rabbet (a RAC portfolio company) on the launch of their new website! ✨ It's compelling, well articulated, and nice to look at – great work all around on bringing the brand to life and getting the key messages across! #BrandUpdate #Growth

We have one of the largest networks of AEC customer prospects and investors. Come pitch at our Demo Day and get some great exposure to the most intellectual curious group you will meet. Stage agnostic. https://lnkd.in/ed3xYKBc

From our founder KP Reddy on the AEC customer experience.

👷♂️ “Construction isn’t tech-averse. It’s uncertainty-averse.” That quote from SmartBrief’s #AGCCONV25 recap couldn’t be more spot-on—and we’re proud to be part of the shift. At the AGC Annual Convention, our CEO Chaitanya N K joined Garin Anderson, DBIA from HENSEL PHELPS to share how AI is being used today on a complex design-build project at San Francisco International Airport. With Track3D’s Reality Intelligence Platform, the team is turning 360° site data into real-time progress tracking—spotting install issues early, streamlining updates, and driving smarter coordination. Thank you SmartBrief for capturing this moment and showcasing how AI is becoming a strategic advantage in construction. #Track3D #RealityIntelligence #AIinConstruction #HenselPhelps #AGCCONV25 #ProgressTracking #DesignBuild #ConstructionTech

Outdated training isn’t just inefficient—it’s expensive. With Altoura Virtual Training, workers can train in a completely remote setup—from a dedicated training room, their home, or anywhere in the world. It’s safe, fully immersive, and prepares workers to step onto the factory floor with confidence from Day 1. 🛠️ Fewer accidents 📉 Lower costs 🚀 Safer, smarter workforce Start reducing risk. Know more about us at www.altoura.com #WorkforceSafety #VirtualTraining #MixedReality #Altoura Jamie Fleming Charles Choo Bharat Ahluwalia Chinar Gauri

Traditional written assessments don’t reflect the true job readiness of frontline workers. Using immersive simulations that replicate actual equipment and environments, Altoura offers practical skill assessments that simulate real equipment use, bridging the gap between training and execution.   Strengthen skill retention and boost on-the-floor performance with Altoura. Learn more at www.altoura.com. #WorkforceProductivity #VirtualTraining #MixedReality #Altoura Jamie Fleming Charles Choo Bharat Ahluwalia Chinar Gauri

I was speaking at a leadership conference last week and asked the question.. Name your favorite movie or tv show who’s star was an Architect or a Civil Engineer? Silence hushed over the crowd… “What about Mike Brady?” How many tv shows and movies star an attorney? Why is this? Event Accountants are getting The Accountant 2.

Ultimately, an AEC technology company should have an Owner Value Proposition. Why? If your value proposition is only valuable to the AEC firm, they have to fit you into their current budgets. If they can leverage your technology to sell the Owner, then you could possibly create revenue for the AEC firm but as a minimum, your spend gets reimbursed by the Owner. Why don’t startups do this? It’s a lot of work to build marketing for and indirect customer. Owners are diverse.

2 days to go!⌛ AGC Annual Convention 2025 is almost here! If you’re attending, meet us at the Innovation Lab - Booth #813 with HENSEL PHELPS to see how reality intelligence is transforming jobsite productivity. Whether you're exploring the latest tech or looking for practical solutions to everyday construction monitoring challenges, we’d love to connect. 📅 If you'd like to set aside time to meet, book a slot with our team in advance: https://lnkd.in/dUWH3BXj #AGCAnnualConvention2025 #Track3DatAGC #ConstructionTechnology #RealityIntelligence