Sercante

With buyer expectations rising, personalizing your B2B experience to each person in the buying group is now 𝙖 𝙢𝙪𝙨𝙩, but it can be challenging. 🚫 It's not customizing your experiences just at the account level, where you're swapping the image displayed on your landing page to cater to particular industries. 🚫 And it's not just focusing on one sole decision-maker. ✨It's about tailoring your messaging and experience to each person in the buying group according to their role, and persona. Come to MarDreamin' Summit and take the Campaigns 3.0 Workshop: Targeting the Modern B2B Buying Groups with Marcos Duran and find out how! 📅 May 7, 2025 📍 Atlanta, GA #mardreaminsummit25 https://bit.ly/3XR9l0V

At Sercante, one of our core values is generosity because we believe that when we share our expertise and what we've learned to help others, we can all grow farther together. Which is why we're overjoyed to be having several team members share their expertise in person at MarDreamin' Summit, May 7-8, 2025 in Atlanta, GA. Come and learn about everything from driving smarter decisions with Salesforce Analytics to early learnings from Agentforce implementations to the power of Data Cloud through the eyes of a fan. Connect with these experts at MarDreamin' Summit and get their best practice recommendations for advancing your strategy, optimizing your technology, and elevating your customer experiences. Heather Rinke Cara Clanton Pope Lauren Noonan Sibusiso Ntuli, MHA  Erin Duncan Katy Hege Sign up for MarDreamin' here: https://bit.ly/3XR9l0V #mardreaminsummit25

⏰ Registration is closing soon for the Engagement Studio Essentials Workshop happening next Thursday, April 17! Understand how to plan, build, test, and analyze robust nurture programs to get more out of Engagement Studio and create seamless experiences that deepen relationships and drive real growth. 🤓 Learn from a certified instructor. 💡Get insights from group discussions. 🚀Elevate your customer experiences. Sign up: https://lnkd.in/ez-axv7t

4 ways you can split recipient lists for A/B testing in an Engagement Studio Program: 1. Split your recipient list before starting the ESP 2. Split recipients by last name 3. Split recipient by a random number from Salesforce 4. Split recipient lists using Prospect Updater Get all the details on each one from this blog post on The Spot, A/B Testing in Account Engagement Engagement Studio Programs (ESPs), by Erin Duncan. To continue to advance your skills with Engagement Studio and create seamless customer journeys, check out our upcoming workshop on April 17. Learn more: https://lnkd.in/ez-axv7t

Accelerate your time-to-value with Agentforce when you learn from the pros—live and in person. 🚀 Our Senior Engagement Manager, Sibusiso Ntuli, MHA, will be at MarDreamin' Summit May 7 - 8 in Atlanta, GA sharing the: ✅ lessons learned, 🤔 considerations to have, 🚀 and the gotchas to avoid that the Sercante team has compiled from completing over 50 Agentforce implementations! Sign up for MarDreamin' Summit and bring all your AI and Agentforce questions. • Take the AI & Innovation workshop on May 7 • Join Siso for his session on May 8 • Stop by the Sercante Lounge and connect with our experts • Get into the nitty gritty at the Genius Bar and receive 1:1 guidance Get equipped to get started with AI & Agentforce for your team at MarDreamin' Summit. #mardreaminsummit25 #AI #salesforce #agentforce Register here: https://lnkd.in/e7vtD27U

Alexandra Padilla, Sarah Kloth, and Brianne Kwasny are at Sandler Summit this week having conversations about how your CRM can be used as a tool for growth rather than a platform your sales team dreads logging into. The CRM can either be a roadblock or a revenue driver, let's make sure it's the latter. Join Sarah Kloth for her session today, Chaos to Clarity: How to Make CRM Work for Sales and Not Against It, and find out how. Expect: • a breakdown of the biggest CRM mistakes that slow down sales teams • learn how to fix them • get insights on small changes to make that can drive huge revenue impact Attendees will walk away with practical strategies to transform their CRM into a revenue machine and clear action steps to unlock the hidden potential in the system. ⏰ 11:35 am - 12:00 pm ET Room: Crystal J https://lnkd.in/e9Gj6cED #sales #crm #sandlersummit

⏰ Our B2B Marketing Analytics Workshop is next week which means it's your last chance to register! Space is limited, so if you want to come and learn how to advance your reporting skills and be able to use B2BMA to visualize the impact of your campaign efforts, register to join us on Monday, April 7 for a 3-hour deep-dive from 12:00 - 3:00 pm ET. Sign up here: https://lnkd.in/ep6-BsEY #salesforce #training #b2bma #analytics

AI adoption? Teams are all over the map. 🚀 Some are diving in with Agentforce. 🔧 Some are building Custom GPTs. 📝 Others are testing AI-generated content. 🙅♂️ Some are saying, “We’re not ready.” But are we ever really ready for anything? A new role, a tough conversation, a big leap? Probably not. But waiting can mean missing out. AI isn’t all or nothing—it’s about taking the first step. Learning. Adapting. Wherever you are in the journey, we’ve got your back. With over 50 Agentforce implementations across 13 industries, let’s make AI work for you together.💡 #AI #salesforce #agentforce https://lnkd.in/eHqPfe5b

🎉 In March we welcomed three new team members to Sercante who each have unique perspectives and expertise to continue to elevate the offerings we bring to our clients and partners by building seamless digital experiences for real connections and meaningful outcomes. Carley Thompson (Cesare), Director of Alliances, loves building relationships and driving meaningful impact in the Salesforce ecosystem. Brianne Kwasny, Account Director, has a passion for helping customers innovate on Salesforce and leverage AI to drive success. Outside of helping customers, Bri also enjoys competitive cycling. Jen Hrebenak, CMP, Field Marketing Manager, is a powerhouse in the event space! When not managing events, Jen is a huge football fan and enjoys diving into the world of true crime. Welcome Carley, Bri, and Jen! Psst...for those in the community looking for their next opportunity, we’re continuing on our journey to grow with purpose! Check out our open roles here: https://lnkd.in/eiDE59uy #newhires #jobopportunities #remotework

4 takeaways you'll get from our Engagement Studio Essentials Workshop. 👇 Thursday, April 17 12:00 - 3:00 pm ET Learn more and sign up: https://lnkd.in/ez-axv7t #salesforce #training #pardot