4 ways you can split recipient lists for A/B testing in an Engagement Studio Program: 1. Split your recipient list before starting the ESP 2. Split recipients by last name 3. Split recipient by a random number from Salesforce 4. Split recipient lists using Prospect Updater Get all the details on each one from this blog post on The Spot, A/B Testing in Account Engagement Engagement Studio Programs (ESPs), by Erin Duncan. To continue to advance your skills with Engagement Studio and create seamless customer journeys, check out our upcoming workshop on April 17. Learn more: https://lnkd.in/ez-axv7t
