SelectFew reposted this
Here's a fun fact: on average about 60% of your 'marketing' spend goes to mark-ups, overhead and management fees. More than anyone else, you pay the middleman. Wondering why you can't get an efficient return on spend when you keep on hiring agencies and advisors who claim to be the best? It's because the system isn't built for you to do so - it's designed to keep you in a wheel of source-hire-overspend-fire. To be clear - that is changing, because it has to. Too many great products never see the light of day, and too many hardworking teams run out of capital thanks to a parasitic ecosystem promising the world and delivering underwhelming results. There had to be a better way to understand how you should invest your marketing dollars, create the content your system requires, and find/manage the right specialists when you need them. And now there is - one week into launch, and Averi has hit a nerve. Marketers from Fortune 100 to solopreneur have signed up to try out a better way to run such a critical function, and we're just getting started. If you're ready to get off of the expensive and exhausting wheel the marketing industry has sold as the norm, check it out and sign up for free at www.averi.ai.