SelectFew reposted this
Here's a fun fact: on average about 60% of your 'marketing' spend goes to mark-ups, overhead and management fees. More than anyone else, you pay the middleman. Wondering why you can't get an efficient return on spend when you keep on hiring agencies and advisors who claim to be the best? It's because the system isn't built for you to do so - it's designed to keep you in a wheel of source-hire-overspend-fire. To be clear - that is changing, because it has to. Too many great products never see the light of day, and too many hardworking teams run out of capital thanks to a parasitic ecosystem promising the world and delivering underwhelming results. There had to be a better way to understand how you should invest your marketing dollars, create the content your system requires, and find/manage the right specialists when you need them. And now there is - one week into launch, and Averi has hit a nerve. Marketers from Fortune 100 to solopreneur have signed up to try out a better way to run such a critical function, and we're just getting started. If you're ready to get off of the expensive and exhausting wheel the marketing industry has sold as the norm, check it out and sign up for free at www.averi.ai.
Does cutting out middlemen actually lead to better marketing outcomes?
Well, this is what I would call a perfect (storytelling) pitch! Should have explored it sooner
This shift could significantly impact how businesses approach their marketing strategies and resource allocation.
Streamlining marketing spend could lead to significant cost savings for businesses. I'm eager to see how this impacts ROI across different sectors.
Optimizing marketing spend could be a game-changer for businesses struggling with tight budgets.
Smart move.
Wow, this is eye-opening! As a marketer, I've always wondered why it's so difficult to get a good return on investment for my marketing spend. It's frustrating to see so much of the budget going towards mark-ups and management fees. I'm excited to learn more about Averi and how it can help me make more efficient and effective decisions when it comes to investing in marketing. Thank you for sharing this valuable information!
That’s a real eye-opener! It’s frustrating how much goes to waste in traditional marketing.
This shake-up in marketing spending is long overdue and could be a game-changer for businesses of all sizes.
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5moEliminating intermediaries is promising, but consider the potential learning curve and resource allocation needed for effective in-house management.