Segwise.ai

New Report: Winning Patterns from Top Mobile Game Creatives 🎯 April keeps getting better with more partnerships! This time, we teamed up with Segwise.ai by providing ad creative data from 500+ mobile games. 🤝 Together, we analyzed UA creatives from top-performing titles to spot common patterns behind the most effective ads. 🔍 There are a lot to learn from — take Puzzle games, for example: 🔹 82.5% of ads were gameplay-focused 🔹 51% featured hook texts 🔹 68% showed characters in distress Check out the full report here: https://lnkd.in/dHzH3sGK

Insane jumps in top mobile gaming charts for US and Worldwide 📈🔥 Let’s break down the biggest movers 👇 Changes are based on downloads in March 2025 vs. Feb 🇺🇸 USA • I am cat by Estoty → climbed 599 spots to reach #3 ↳ Ran 49 creatives in the US - 45 of them were brand new ↳ Top creatives - POV gameplay with hilarious voiceovers • Good Coffee, Great Coffee by TapBlaze → jumped 90 positions to land at #6 ↳ Yes, a coffee game is trending. Not creatives found so far. 🌎 Worldwide • Cricket League by Miniclip → up 530 spots to #12 ↳ Most creatives were old... ↳ But increased spend in India, they’re riding the IPL wave like pros • Snake Clash by Supercent → skyrocketed 1341 positions to take #16 ↳ Ran 1081 creatives in March (474 were fresh!) ↳ Gameplay-focused top ads - some with instructional voiceovers Creative data powered by AppMagic 🙌🏼 #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai

Most studios still MANUALLY TAG CREATIVES like it’s 2018. So at Segwise.ai we built something smarter 🧠 AI Tagging & Creative Analytics. ✨ Auto-tags every element in your creatives, including playable ads 📌 Maps tag level performance by hook, concept, pacing, layout, emotion, etc ✅ Tells you what’s scaling, what’s hitting fatigue, and what’s tanking your ROAS This isn’t just for the UA team for analysis. It’s how creative teams will decide what to make next. And how mobile game studios and appa will stop burning 6-figures on “creative hunches.” If your ad library feels like guesswork → we should talk. #CreativeAnalytics #UATeams #MobileGames #CMO #AdTech #Segwise #PerformanceMarketing

Top 20 Indian apps and mobile games by downloads: March 2025! Position changes are in comparison to Feb. 📲 Top Apps • Dream11 jumped 3 spots to claim #3 now with a total 445 creatives of which 381 were NEW! IPL fever is real and very apparent in all their creatives with cricket celebrities. • Kuku TV makes the top list jumping 4000+ places! 🚀 The ran a total of 1457 ad creatives in March alone, of which 1327 were new! They're mostly snippets from TV dramas dubbed in several languages - core to the app content. 🕹️ Top Mobile Games • MyTeam11 Fantasy Sports climbed 55 positions to claim #10. As per AppMagic data, they're primarily optimizing on GoogleAdmob inventory with 1 hero creative! • World of Cricket by AppOn Software Pvt. Ltd. enters the top 20 spot by climbing 31 spots to claim #19! Creative data powered by AppMagic 🙌🏼 #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai

We made a creative playbook for you - 100% backed by data from over 500+ top mobile game creatives of 2024! Segwise.ai analyzed 8000+ creative tags across 60 games to create the "Winning Creative Patterns 2024" report that we presented at Pocket Gamer Connects SF. Now sharing the report with everyone! In the report, you will find the most successful creative patterns that you should be copying from the top Puzzle, Simulation and Strategy games AND emerging trends that we think will give you an edge in 2025. 💬 Comment “𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆𝒔” and I’ll DM you the full report (make sure we are connected on LinkedIn!)  ♻️ Repost for your UA friends, they'll thank you for it! Shout out to AppMagic for powering the creatives! #CreativeInsights #DigitalMarketing #AdCreatives #AppMarketing

Google DeepMind has released Gemini 2.5 Pro and it has topped the benchmarks on Visual reasoning and Image understanding! From Day 1, Shobhit was super confident that Google will eventually be the right partner to pick for Segwise.ai for all of our visual AI workloads for Creative Analytics and we are super glad to have them as a partner via the Google for Startups AI accelerator!

Changes in the top mobile games in the US and Worldwide are WILD! All games are sorted by downloads in Feb 2025, and position changes are in comparison to Jan. 🇺🇸 USA • Color Block Jam by Rollic jumped 39 places to claim #3! They ran 482 new creatives in US! Top performing creatives were gameplay videos with a hook text! • Snake Clash by Supercent enters the top 20 list at #16, with 218 creatives of which 45 were new, in Feb. Most creatives used a form of embellished gameplay. 🌎 Worldwide • 456 Run Challenge: Clash 3D by Amobear Game Studio jumped 166 spots to claim #4! • FPS Strike Ops : Modern Arena, a game inspired by Counter Strike, climbed 361 positions and now sits at #12. But we weren't able to trace any creatives so far! Creative data and insights supported by AppMagic #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai

Top 10 Indian apps and mobile games by downloads: Feb 2025! Position changes are in comparison to Jan. 📲 Top Apps • JioHotstar claims the top spot after it's merger! • Dream11 jumped 12 spots to claim #6 with 129 new creatives, mostly around the ICC Champions Trophy. 🕹️ Top Mobile Games • My11Circle climbed 7 positions to claim #5. Much like D11, they ran 143 new ads around ICC Champions Trophy! • Speed Ludo by Rush App enters the Top 10 list in February by securing 1M+ downloads. Creative insights supported by AppMagic #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai

Now imagine tagging 100s or 1000s of your creatives to find winning patters! Or catching creative elements causing ad fatigue...

The story of how I met Carol is one of the best examples of why the GDC (Game Developers Conference) community is amazing! 🔥 Exactly a year ago, I was in SF, and Segwise.ai was building a root-causing agent for business KPIs. Back then, we were targeting PMs as our ICP. As part of those reach-outs, I got on a call with fellow BITS Pilani alum Achal Gupta. After our chat, Achal immediately said, "If there’s ONE person you need to meet at GDC, it’s Carol Miu! So, at GDC, I ended up having a long chat with Carol - covering everything from ICP to use cases, product, and GTM. And then Carol asked the question that changed everything: "Are you sure you only want to target PMs? This could be super useful for other functions in a gaming studio—especially UA!" That nudge sent us down a rabbit hole that shaped Segwise.ai into what it is today - building multiple AI agents to help UA teams at mobile game studios and apps! Fast forward to today: I’m beyond excited to have Carol officially onboard as an advisor! She’s one of the most generous people I’ve met in the ecosystem and brings the expertise and candour we need to build Segwise.ai into the best UA platform for mobile 🚀 #GDC2025 #PGCSanFrancisco #AIAnalytics #CreativeAnalytics