Segwise.ai’s Post

Whiteout Survival pulled in $1B+ from IAPs in 2024 and 64M+ downloads. So, what’s the secret sauce for their top ads? We tagged and analyzed their 10 best-performing creatives from 2024, and guess what? There’s a formula behind the magic. ⚡️ Top Creative Tag • Base building & idle arcade mechanic + character/s in distress • Base building & idle arcade mechanic + progress bar elements • Character/s in distress + progress bar elements 🧠 The Psychology Behind It -> The character/s are almost ALWAYS in distress -> This creates an emotional pull and urgency, making you watch till the end -> Plus, base building + idle arcade mechanics are a medium to highlight this and primarily used to expose non 4x strategy gamers to the genre! 🔹 Overall Creative Elements (100% of Top Ads!) • Ad type: gameplay + animation hybrid (dynamic & engaging) • Audio: music + gameplay sounds (enhances immersion) • Game mechanic: idle arcade (easy to digest) Makes you wonder, how many A/B tests did they run to crack this? 🤔 If you’re running UA for a mobile game, your ad formula matters. With Segwise.ai's creative tagging and performance data aggregation across ad networks you can make creatives that convert! Let me know in the comments if you'd like us to run creative tags on any other game 👇🏼 (Tag level insights by Segwise.ai. | Creative data partner AppMagic) #MobileGaming #UserAcquisition #CreativeStrategy Century Games