Our CEO, Asha Shivaji, joined the ROI of DEI podcast with Vikram Shetty 💯 to share how we're using responsible AI to make inclusive marketing measurable—and transformational. In this episode, Asha dives into: ✨ Why inclusivity can’t be a “gut check” 📊 How data + AI can unlock untapped growth 🌍 The real impact of representation in every touchpoint of a brand If you're passionate about driving equity, innovation, and growth through marketing—this one’s for you. 🎧 Listen here: https://lnkd.in/gTtVcdha Let us know what resonates—we’re building a future where everyone is seen. 💡 #SeeMeIndex #InclusiveMarketing #ResponsibleAI #RepresentationMatters #ROIofDEIPodcast
SeeMe Index
Marketing Services
New York, NY 1,161 followers
We drive brand growth though inclusivity, using responsible AI to measure everything a brand puts into the world.
About us
Launched in 2023 by ex-Google Executives Asha Shivaji and Jason R. Klein, the SeeMe Index brings objective measurement to brand inclusivity efforts by leveraging responsible AI. This addresses a crucial brand need to authentically reach and engage diverse groups. As a woman of color and a gay man, the two have drawn from their experiences at Google to provide a data-driven source of truth that empowers both brands and consumers to live inclusively. The SeeMe Index serves as a reliable, evidence-based benchmark that helps brands improve their external marketing efforts while enabling consumers to make informed purchasing decisions based on inclusivity. Inclusivity efforts are measured across three components (public advertisements, product lineup, and external commitments) and six identities (gender expression, age, skin tone, observed sexual orientation, body size, and visible disability). SeeMe Index is built for both brands and consumers. It celebrates brands that are succeeding at inclusivity and unveils areas for improvement. Brands that score above a certain threshold are awarded the SeeMe Index Inclusive Certification seal of approval. The seal provides unbiased insight into which brands are living up to inclusivity expectations — and serves as an indicator that allows customers to spend money with brands that reflect their own values.
- Website
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https://www.seemeindex.ai/
External link for SeeMe Index
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2023
Locations
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Primary
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New York, NY, US
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San Francisco, CA, US
Employees at SeeMe Index
Updates
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Last week, Asha Shivaji and Jason R. Klein attended the Circana Growth Conference in Orlando! Circana has been a valued partner of SeeMe Index since day one, and together we've demonstrated—across years and industries—that more inclusive brands grow faster than their less inclusive competitors. At the conference, Asha and Jason had a front-row seat to Circana’s exciting innovation pipeline, including solutions like Liquid Mix, Unity+, and more. They also had the chance to reconnect with incredible partners like Misty Muscatel Davis, Larissa Jensen, Yeimy Garcia Smith, and Dave Slowik. Needless to say, they left inspired—and even more energized about what’s ahead for the SeeMe Index x Circana partnership!
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What does certified inclusive mean? We analysed 100+ brands and only 15 brands scored 200+ points mkaing them Certitifed Inclusive. What does this mean? Brands in this segment are at the forefront of inclusivity. They excel across ads, product and purpose, demonstrating holistic inclusivity efforts. The points are awarded equally across ads, product and brand purpose in categories: Gender Expression, Age, Skin Tone, Sexual Oreintaoin, Body Size and Visible Disability. This means only brands with TRUE inclusion in their DNA and across their brand can be Certified Inclusive. 🏆 E.L.F. BEAUTY Dove Maybelline New York Rare Beauty PATTERN Beauty MAC Cosmetics EADEM L'Oréal Paris Haus Labs By Lady Gaga Topicals Glow Recipe Carol's Daughter ONE/SIZE Tarte Cosmetics amika
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The SeeMe Index offers a 360° view of how brands show up in the world. Here's how: We measured 100+ brands for the SeeMe Inclusivity Index for Beauty across ads, product, website and brand purpose and six identity dimensions including gender expression, skin tone, age, body size, visible disability, and sexual orientation. This gave us each brand's unique Inclusivity Quotient (IQ) scores. We then mapped the IQ scores against sales data from our partner Circana to develop key insights into how truly inclusive brands perform commercially. The answer? Better! 💥
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We loved sitting down with BeautyMatter for this piece highlighting the 2025 SeeMe Inclusivity Index for Beauty! Inclusion is ALIVE AND WELL in the beauty industry and we're here to celebrate it!
DEI isn’t dead—it’s thriving in beauty. While some industries are pulling back, beauty is pushing forward. Brands like E.L.F. BEAUTY, Dove, and Rare Beauty are proving that inclusivity isn't just good ethics—it’s smart business. Turns out, brands embracing real diversity across skin tone, age, gender, body size, and ability are growing 3x faster than the rest. The future is inclusive—and it's here to stay. Cristina Montemayor explores DEI in beauty: https://lnkd.in/erpp9hyV #beautyindustry #DEI #diversity #ethics #inclusivity
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Congratulations MAC Cosmetics for being a Certified Inclusive Brand for the 2nd year in a row! This is no easy feat with increased competition and evolving consumer expectations, but MAC's efforts continues to lead the way for inclusion in the beauty industry and beyond and we are thrilled to celebrate their work and this distinction! 💄 🙌
We’re thrilled to have been recognized as one of the top five among 15 “Certified Inclusive” brands by SeeMe Index for our ongoing commitment to DEI. A big thank-you to CEW (Cosmetic Executive Women) and for inviting our very own Aïda Moudachirou-Rébois to join the Roundtable to discuss the SeeMe 2025 Inclusivity Index for Beauty! 🙏 This was an incredible opportunity to share our inherent values and reaffirm M·A·C’s longstanding commitment to diversity and inclusion through our creative, marketing, product development, artistry and so much more. ✨ Aïda joined a panel conversation about workplace culture and work/life balance while sharing professional advice. It was a wonderful evening of candid conversation between fearless female leaders who are leaving their marks on the beauty industry! 💄
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It's been two weeks since we launched the 2025 SeeMe Inclusivity Index for Beauty and we can't (and won't) stop talking about it! We spoke to CosmeticsDesign about what sets the SeeMe Index apart from the competition and why brands should use our AI-powered insights to improve inclusivity! Spoiler: it drives sales 📈 #inclusivemarketing #inclusivebeauty
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Last week, SeeMe Index joined the CEW DEIB RoundTable hosted by Kargo to share a first-look at the 2025 SeeMe Inclusivity Index for beauty with the industry and discuss insights with esteemed leaders from the industry: Jeannine Shao Collins, Laurie Lam, Aïda Moudachirou-Rébois, Alyce Panico and Tessa Green. Asha Shivaji and Jason R. Klein highlighted a key 🔑 finding: the most inclusive beauty brands are growing 3 points faster 📈 than the rest of the industry. This business case for inclusion in the industry is powered and by the partnership between SeeMe Index and Circana. They also shared hits and misses vs. the 2024 index. It was a 💥 powerful 💥 evening! If you weren't able to make it, check out the findings at https://lnkd.in/evmqAGt3
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Are you a brand wondering what to do with the insights from our 2025 SeeMe Inclusion Index for Beauty? We can help! Download our FREE report that includes recommendations and examples of best practices to help your brand be more inclusive and reach more consumers. And reach out to us to discuss more! #inclusivemarketing #inclusivebeauty #SeeMeIndex
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CEW members, join us tomorrow for an exclusive session diving into the 2025 SeeMe Inclusivity Index for Beauty! Find out from E.L.F. BEAUTY’s Chief Brand Officer Laurie Lam and MAC Cosmetics’s GM and SVP Aïda Moudachirou-Rébois who will be joining Asha Shivaji and Jason R. Klein alongside other powerhouse leaders in conversation, as they share key insights from the index and how brands can drive inclusivity in their organization. 🗓️ Thursday, March 6, 2025 ⏰ Cocktails from 5:30 PM | Conversations from 6:30PM 📍 New York https://lnkd.in/gtxE2Vc4 #inclusivebeauty #seemeindex #seemeindexforbeauty #inclusivemarketing
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