Blindspot

DOOH is one of the fastest-growing advertising channels in 2025, yet many marketers approach it with audience first when creating campaigns. Don’t make that same mistake. Join Blindspot on March 28th at 2PM EST for a no-nonsense webinar on how to plan, launch, and optimize DOOH campaigns that actually deliver results. What you’ll learn: ✔️ The fundamentals of DOOH ✔️ How to target the right audience ✔️ Common pitfalls (and how to avoid them) ✔️ A step-by-step guide to launching a campaign on Blindspot No fluff. Just straight answers on making DOOH work for you. 🔗 Spots are limited, link in comments!

Neuroscience of Zombies. Rock Climbing. Patternmaking for Dog Garments. Beekeeping.   What do these all have in common? They all have introductory college courses dedicated to them. And while Blindspot isn’t an official university (yet), we are releasing a webinar dedicated to teaching beginners all about digital out-of-home advertising.   Even if you’ve done a few campaigns before, we still recommend taking a look at the course because it also contains some best practices that we’ve found can help amplify your brand’s pre-existing advertising.   We’ll be releasing the webinar on March 28th at 2PM EST and it’s one of the many ways we're committing to making the whole DOOH process more accessible to everyone.  Link in the comments below.

Neuroscience of Zombies. Rock Climbing. Patternmaking for Dog Garments. Beekeeping.   What do these all have in common? They all have introductory college courses dedicated to them. And while Blindspot isn’t an official university (yet), we are releasing a webinar dedicated to teaching beginners all about digital out-of-home advertising.   Even if you’ve done a few campaigns before, we still recommend taking a look at the course because it also contains some best practices that we’ve found can help amplify your brand’s pre-existing advertising.   We’ll be releasing the webinar on March 28th at 2PM EST and it’s one of the many ways we're committing to making the whole DOOH process more accessible to everyone.  Link in the comments below.

DOOH Design best practices: DO understand size and placement guides In general, different billboard screens are going to have different dimensions. With standard billboard sizes, the things to prioritize are image quality, matching dimensions, and readability. However, there are also non-standard digital billboard screens - such as the famous Nasdaq billboard screen, which is curved and has a grid of black squares peppered across it.

Startups, we see you. And now, so does all of San Francisco. For Y Combinator Demo Day, Rho used Blindspot to take over the streets—literally. We rolled out a mobile LED truck campaign to put their message right in front of founders, investors, and the entire startup ecosystem. Because why fight for attention online when you can dominate the real world? Want to put your startup on the map (or, better yet, on wheels)? Let’s make it happen together.

At the end of the day, most font questions have one answer – use Helvetica. But if you’re confused about which font is best for your campaign, bold and sans-serif fonts are easiest to see from a distance and while in motion. Plus, they create a nice, clean, and simple look that is acceptable just about anywhere. 

Another good podcast coming soon!

Lumos House Day 4 is happening live. But let's take a second to talk about yesterday. To all who attended our Marketing Leaders Brunch, we hope you found the networking opportunity as delicious as the food was. We can't thank Lina Maggi enough for sharing her wisdom during the Beyond the Billboard panel with Matei Psatta, that she's gained with BCN Visuals | 3D Billboards . When it comes to 3D OOH advertising, she's one of the best around (and we don't say that lightly). Thank you also to Euwyn P. for sharing his story of he took Spin from just an idea he had to a multimillion dollar valuation and sale. He's the dream story every founder aspires to be. Big thank you also to Seb Webber for his fireside chat today about his experience in the music biz and how no amount of marketing budget will sell something people don’t want. The guy's a literal rock star and we can't overstate how thrilled we are to be working with him. And don't worry if you missed any of those chats - a recording of them will be live and available on Blindspot's social channels very soon. Stay tuned.

Had a great time talking to my friend, Matei Psatta at Lumos House ATX yesterday, hosted by Blindspot. Spoke about all the cool things: ✅ OOH ✅ 3D Anamorphic ✅ AI ✅ Buc-ee's, Ltd. Billboards (iykyk) ✅ Branded Urinal Cakes #OOH #DOOH #3DAnamorphic #AI

As we start day 3 of Lumos House with the Marketing Leaders Brunch, here's a shot of an amazing fireside chat we had with Christopher Petkas and our own Bogdan Savonea & Matei Psatta about the Future of Investing.