SampleCon

From bold ideas to real-world solutions, SampleCon 2025 brought the data insights industry together like never before. Inspiring speakers challenged the status quoe & sparked new thinking, while meaningful connections and dynamic conversations elevated the experience. Now it's time to revisit the highlights and share the moments that made SampleCon 2025 truly unforgettable! https://lnkd.in/gJHi6qJ4 Thank you to SampleCon's 2025 Title Sponsor Virtual Incentives SampleCon 2026 Sponsors: Tremendous PureSpectrum Quest Mindshare Cint Besitos | Kashkick dtect Emporia Research Prime Insights RONIN Research (HK) Limited GMO Research & AI, Inc. Conclave Research CLEAR BioBrain Insights SampleCon Board of Directors: Mario Xavier Carrasco ThinkNow Bob Fawson Data Quality Co-op Corey Julseth J.D. Power Steve Schlesinger Sago Ali Henriques Qualtrics Nancy Brigham Dynata Jake Roeland Emporia Research Lisa Wilding-Brown InnovateMR James Gary Virtual Incentives

It’s hard to believe that SampleCon 2025 was two weeks ago! Taking time to reflect, I find myself even more energized by the thought-provoking conversations, unexpected moments of inspiration, and meaningful connections that made this year’s event so incredible and impactful. From the diversity of speakers to the candid collaboration lab discussions and the organic networking moments throughout, one thing was clear — our industry is evolving rapidly, and collaboration has never been more important. These moments aren’t just conversations; they are the catalysts for partnerships, innovation, and the ideas that will shape the future of our industry. I’m often asked, “𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗦𝗮𝗺𝗽𝗹𝗲𝗖𝗼𝗻 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁?” 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗶𝘀 — 𝗶𝘁’𝘀 𝘆𝗼𝘂.  SampleCon is what it is because of the people who show up year after year, ready to engage in real, meaningful discussions. It’s the willingness to challenge the status quo, to network beyond familiar circles (whether on a pickleball court, in Collaboration Labs, while waiting for coffee, or even on stage with a live band!), and to embrace both the expected and the unexpected that makes this community so special. To everyone who attended, spoke, sponsored, and contributed — you are what makes SampleCon a must-attend event. Your passion, expertise, and openness are what drive this industry forward, and it’s what makes me love what I do. And to my incredible Board of Directors (Mario Xavier Carrasco Bob Fawson Corey Julseth Nancy Brigham Ali Henriques Steve Schlesinger Jake Roeland Lisa Wilding-Brown James Gary) — your support, leadership, and dedication make all of this possible, and I couldn’t be more grateful. Now, the real work begins. Let’s keep the momentum going, continue these critical conversations, and turn ideas into action. 𝗪𝗵𝗮𝘁 𝘄𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗦𝗮𝗺𝗽𝗹𝗲𝗖𝗼𝗻 𝟮𝟬𝟮𝟱? 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗮𝗿 𝘁𝗵𝗲𝗺! Thank you to SampleCon 2025 Title Sponsor: Virtual Incentives Thank you to SampleCon 2025 Sponsors: Tremendous PureSpectrum Quest Mindshare Cint Besitos | KashKick dtect Emporia Research Prime Insights RONIN Research (HK) Limited GMO Research & AI, Inc. Conclave Research CLEAR BioBrain Insights

Attention senior insights industry leaders attending ESOMAR LATAM, we invite you to join us for The Leadership Mixer by #SampleCon (co-hosted with Women In Research (WIRe)) next week. Limited spaces remain for the event! Thank you to our sponsors Quest Mindshare ThinkNow and The Research Central. #marketresearch #womeninresearch #newmr #mrx #restech

Wrapping up SampleCon 2025 with some unforgettable moments! A huge thank you to all the attendees, speakers, and sponsors who made this year’s event a success. From insightful discussions to great networking moments, SampleCon continues to be a place where the industry comes together to connect, learn, and innovate. See you next year, everyone! A special shoutout to Moneeza Ali and Baillie Cameron from Quest Mindshare's Marketing team for running the SampleCon social media coverage throughout the event.

🔅A beautiful Wednesday morning on Day 3 at #SampleCon2025...where despite the late night networking at PureSpectrum's fantastic after-party (thank you and pictures to come!) our attendees continue to connect at breakfast, in the Langham's beautiful courtyard and are making their way to the Synthetic Data sessions in the Ballroom! See you there!

Day 2 recap: Insights, connections, and great conversations! Join us now for happy hour in the Lobby Lounge and later at the SampleCon after-party hosted by PureSpectrum! #SampleCon2025

Day 2 sessions continue! Join us in the Ballroom to hear of the trials and successes of survey experts and how they have addressed issues related to respondent health, incentives, engagement and more. Stick around for the popular Collaboration Lab Roundtable Discussions that will continue at 3:30pm! #SampleCon2025

Wrapping up lunch at the Horseshow Garden 🥗! Fuel up before the next session at 1:15 - AI Alone Won’t Save Data Quality: Lessons from the Finanical Markets🗣️

"Innovation only works well if you're getting your hands dirty". Moderator of our first session Bob Fawson facilitated an open discussion on navigating the tension between what we have always done, what we need to do and how we can understand innovation to move forward. Can we innovate out of our data quality issues? Will innovation truly be easier if we can finally agree on the data quality standards we need to meet? Our panelists Adam Bai, Mario Xavier Carrasco, Alexandrine de Montera and Daniel Cunill Romero agreed that accountability must drive innovation and that a deep understanding of the detail is critical for a swifter transformation. #SampleCon2025

Content is live!🎙️ Sessions still on the agenda before lunch: 1️⃣ How AI Will Enhance Response Quality, and the Unexpected Reason That Creates Trouble for Market Research 10:00-10:15 2️⃣ The Global Data Quality Initiative: Raising the Bar for Data Quality 10:45-11:15 3️⃣ Collaboration Lab Roundtable Discussions 11:15-12:00