Richard Childress Racing

In today’s competitive marketing landscape, standing out is tougher than ever. With consumers constantly bombarded by ads, CMOs are always seeking new, impactful ways to connect with their audiences. Enter NASCAR team sponsorship—a powerful, proven channel to drive brand awareness, build customer loyalty, and stand out. 𝗨𝗻𝗺𝗮𝘁𝗰𝗵𝗲𝗱 𝗙𝗮𝗻 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 NASCAR fans form deep personal connections with the brands they see on track. Sponsorship offers access to a passionate, loyal audience that views partner brands as part of their identity. According to recent studies, nearly half of fans say they’re more likely to buy from sponsors of their favorite team/driver. For CMOs, this means a marketing channel that builds brand affinity, loyalty, and measurable ROI. NASCAR fans aren’t passive—they’re active consumers who buy, share, and advocate for the brands they see. 𝗡𝗮𝘁𝗶𝗼𝗻𝘄𝗶𝗱𝗲 𝗧𝗩 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲 Every NASCAR race is televised, reaching millions of viewers each week on major networks like FOX and NBC. With millions of viewers per race, NASCAR offers your brand massive national exposure, ensuring you’re seen by a diverse, engaged audience. 𝗨𝗻𝗶𝗾𝘂𝗲 𝗕𝗿𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 Beyond television exposure, NASCAR offers unforgettable in-person experiences. From meet-and-greets to branded activations at race events, these experiences help create personal connections and foster brand loyalty. Many team partners leverage race events to foster deeper connections with consumers, while also offering them exclusive access to behind-the-scenes experiences. These personal, tangible interactions allow sponsors to transform their brand into something more than just a logo—it becomes a part of the fan’s experience. 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 Aligning with a renowned NASCAR team’s reputation for speed, precision, and innovation can enhance your brand’s image. The sport's dynamic nature brings a unique association of excellence, which resonates with consumers who appreciate performance. 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗥𝗢𝗜 While the initial investment might seem significant, the long-term value of NASCAR team sponsorship is clear. Increased brand visibility, fan loyalty, and media exposure make it a smart choice for sustainable marketing growth. Many brands that invest in NASCAR sponsorships find that the relationship builds momentum over time, as loyal fans continue to engage with the brand long after the race is over. The ongoing exposure across multiple channels, including digital, social media, and event activation, further enhances the effectiveness of the sponsorship. For CMOs seeking innovative ways to boost brand awareness and drive loyalty, NASCAR team sponsorship can be a winning strategy. At RCR, we work with each of our partners to create a tailored partnership that aligns with their marketing goals to drive business results with measurable ROI.

🎉History made! On Saturday, Austin Hill and team took the No. 21 Bennett Family of Companies Chevrolet to victory lane, securing our 100th victory in the NASCAR Xfinity Series in Martinsville.  We celebrated this achievement with a special victory lunch with our 400 employees and heard from both past and present Xfinity drivers who have helped contribute to the success of the program. This 100th win is a testament to the hard work, grit, and unwavering commitment of our team, partners, and drivers. Every victory is a result of the collaboration and determination that drives us forward, and we are proud of what we’ve accomplished together. A huge thank you to everyone who has been a part of this journey—past, present, and future. #Teamwork #NASCAR #XfinitySeries #Milestone #100Wins 

Innovation thrives when collaboration drives it forward. #TeamDow recently visited our friends at General Motors to showcase our latest technologies alongside our partner Richard Childress Racing. By coming together at events like this, we gain fresh perspectives, stay ahead of industry trends, and uncover opportunities to accelerate progress toward more sustainable, safer and more connected vehicles. Explore other ways Dow is empowering innovation through collaboration at the link in the comments.

Check out the video from our friends at Okuma America Corporation and how we use their high-performance technology for our racing endeavors and beyond!⬇️ We've proudly partnered with Okuma, world-leading builder of CNC machine tools, controls and automation systems, for over 20 years. In fact, we have the Okuma Technology Center located on our 15-building campus in Welcome, NC. Through our collaboration, we are able to utilize Okuma's cutting-edge technology across various business units of RCR. #Innovation #OkumaTechnology #HighPerformanceMachining

𝐸𝑣𝑒𝑟 𝑤𝑜𝑛𝑑𝑒𝑟𝑒𝑑 ℎ𝑜𝑤 𝑚𝑢𝑐ℎ 𝑎 𝑠𝑡𝑖𝑐𝑘𝑒𝑟 𝑜𝑛 𝑎 𝑟𝑎𝑐𝑒 𝑐𝑎𝑟 𝑐𝑜𝑠𝑡𝑠? In the world of NASCAR, understanding sponsorship goes beyond just slapping a logo on a car. One of the most frequently asked questions we get is: “𝐻𝑜𝑤 𝑚𝑢𝑐ℎ 𝑑𝑜𝑒𝑠 𝑎 𝑠𝑡𝑖𝑐𝑘𝑒𝑟 𝑜𝑛 𝑎 𝑟𝑎𝑐𝑒 𝑐𝑎𝑟 𝑐𝑜𝑠𝑡?” Safe to say everyone wonders that, and it's an interesting question but one that has never been clearly answered. So, to set the record straight once and for all, here’s the definitive answer to the sticker price tag question: The cost…cannot be accurately calculated, actually. Not trying to be funny…there is an explanation, so bear with us. The problem with this question lies with the question itself. To those unfamiliar with the sport, a NASCAR sponsorship starts and ends with branding on a race car. Don’t get us wrong, on-car branding is great for awareness, creating a very efficient way to have a national television presence, as well as connecting the sponsor to the driver and team. But branding is only the tip of the iceberg; it’s just one piece in a set of assets that makes up a complete sponsorship platform. To fully capitalize on a sponsorship platform, our partners take advantage of all the assets made available to them. While each one in of itself is impactful, together the full platform really moves the needle in connecting the sponsor with its target audiences. When our partners buy a race car logo sticker, they also capitalize on connecting with their audiences by utilizing the full platform of assets included. For example, beyond on-car branding, some assets that our partners utilize include VIP hosting and exclusive hospitality at the track, offering customers, prospects, and C-suite executives unforgettable experiences like meet-and-greets with drivers, hauler tours, pit box seating, and more. Additionally, our drivers can serve as celebrity brand ambassadors, helping further promote the partnership on a wider social/digital media scale. The opportunities for B2B networking and connectivity are also significant, allowing our partners to build valuable relationships within the industry. Sponsorship is not only about car logos and eyeballs; it is about utilizing a robust platform of assets that generates impact with key audiences, from fans in the stands to C-level executives. #NASCAR #Sponsorship #Branding #Marketing #Partnerships #SportsBusiness 

Can you believe that February is almost over and we’re already racing into month number three? 🏎️🏁 Speaking of racing… and the number three… did you know our friends at Richard Childress Racing help spotlight our year-round programs supporting children in need? — Not only are they incredible supporters of our National programs, and their local chapters, but with Austin Dillon and his No. 3 Toys for Tots Chevrolet, they also help “drive home” a powerful message of hope and joy. We’re thrilled to continue our partnership with RCR this year. — Be sure to visit the RCR Museum online store to pick up your Toys for Tots gear. We’ll remind you to tune in on our race days so we can watch together as we drive the message of hope across the finish line. Get your gear here: https://lnkd.in/eQU2p3kX

Start your engines and tune in! Global Industrial Racing is excited to be back on the track with Richard Childress Racing and Austin Hill at the Circuit of the Americas in Austin, TX. Get ready for high-speed action and competition! #GlobalIndustrialRacing #WeCanSupplyThat 

🚨 We're Hiring: Graphic Designer The Graphic Designer will be responsible for creating the marketing design elements across all platforms while adhering to overall brand identity and voice. The position will be responsible for both team and partner creative on social media, websites, POS, promotional elements and additional outlets. The graphic designer should be able to develop concepts from ideation through execution and effectively communicate the plan. This position requires a results-driven individual who is passionate, detailed-oriented and works well in a team environment. The position reports to the Sr. Manager, Digital Marketing. Key Responsibilities: • Collaborate with Sr. Manager, Digital Marketing on creative direction and strategy to ensure visual content is aligned with the brand’s objectives • Create weekly and race-day graphics to be used across all social media channels and at-track assets • Create marketing and promotional assets for team partners and internal business units • Develop consistent brand image for all communications – both internal and external • Work with business development team to generate sales materials and presentations • Ability to take ideas from concept to completion • Design additional elements for team including banners, flags, apparel, signage and more • Assist with logo development and maintaining brand identity through consistency • Author and develop style guides and brand guidelines • Assist content team with social media posting and coverage • Support digital marketing team with larger projects Qualifications: • Bachelor’s degree in graphic design or similar field preferred • Ability and desire to work at both the strategic and tactical levels • Self-starter and motivator while also being an active team player  • Ability to multi-task in a high-volume work environment and meet multiple deadlines • Strong attention to detail, both visually and grammatically • Experience working with all social media platforms and knowledge of the landscape, trends, networks and toolset • Proficient knowledge of Adobe suite of products including Photoshop, Illustrator and After Effects; Microsoft suite including PowerPoint, Word, Excel • Understanding of the Canva platform for business development presentations • Working knowledge of motion graphic and 3D graphic software (Blender or similar) • Some travel required (weekday and weekend) To apply, please send your resume to rcrsocialmedia@rcrracing.com #Hiring #JoinOurTeam #GraphicDesign #CreativeJobs #MarketingDesign #DesignCareers #Motorsports

NEWS: Rebel Bourbon – the Official Bourbon of Richard Childress Racing – announced the limited-edition release of Kyle Busch 108 Single Barrel Bourbon. Read more: https://lnkd.in/eSchMjre

Last weekend, the 2025 NASCAR season kicked off with an exciting Daytona 500 that included several noteworthy moments. According to NASCAR, the race saw 331 green-flag passes for the lead—the most ever at Daytona—along with 56 lead changes, the most in the NextGen era in the Daytona 500. TV viewership for the NASCAR Cup Series was strong throughout the weekend, with year-over-year increases in all Cup Series racing events, including qualifying, the Duels, and the Daytona 500. According to FOX Sports, the Daytona 500 was the most-watched sport of the weekend with an average of 6.76M viewers during the race. It's an excellent time to be a part of this dynamic platform. NASCAR offers an unparalleled opportunity for brands to engaged with millions of passionate, loyal fans. #NASCAR #Motorsports #Daytona #SportsBusiness #Sponsorship