The RepTrak Company

🌍 New Global Tariffs. A New Reputation Reality. Yesterday's new tariff announcement by the U.S. government is a move that will reshape global trade in the coming months. And while reactions are still unfolding, what's clear is that the business world is entering a new era of uncertainty. In this moment, your market performance isn't the only thing to evaluate. RepTrak measures something just as vital: how the world sees you. With economic tension mounting, that visibility matters more than ever. Luckily, we have an easy first step in creating a reputation management strategy: the 2025 Global RepTrak 100. The report will tell you: 🔸 How corporate reputation differs across the countries you operate in — and why that matters now.  🔸 How global disruptions like tariffs and trade policy shifts will test stakeholder trust.  🔸 What your competitors are doing right, and how you can act to future-proof your reputation. The 2025 Global RepTrak 100 offers the benchmarks and blueprints needed as you brace for what's ahead. It’s time to get your reputation strategy ready. 

Lights, camera, ACTION 🎬 The 2025 Global RepTrak 100 is HERE 🌟 For over a decade, The RepTrak Company has leveraged our unparalleled data suite to provide a definitive ranking of the world's most reputable companies alongside a comprehensive analysis of the global reputation landscape.   This year’s findings make one thing clear: businesses are no longer just surviving the challenges of today — they’re starring in their own reputation reboot. Download the full report for a behind the scenes look at the year’s biggest reputation comebacks. https://lnkd.in/eezd5Rbm

One day left! ⏲️ RepTrak’s annual Global RepTrak 100 report launches tomorrow, April 3rd at 8AM EST 🤩

In times of global crises and economic uncertainty, reputation management remains a priority 🤝 With the evolving economic and regulatory landscape, every industry is adjusting their strategies and priorities. Building a positive reputation isn’t just about what you say, it’s about how stakeholders perceive your actions.   Stakeholder perceptions directly impact: → Customer loyalty and retention → Investor confidence → Regulatory relationships → Talent acquisition and retention Companies that understand how they are perceived amongst their stakeholders will make better, faster, and smarter decisions in this changing landscape. Want to know how your company stacks up? Let's talk about how RepTrak can help you manage your reputation.

For Food & Beverage brands, accountability is key. 🤝 Consumer expectations are evolving rapidly as awareness grows. They demand healthier, more ethical choices, and aren’t afraid to hold brands accountable. In an industry deeply embedded in consumers' daily lives, even a small misstep can impact stakeholder perceptions. Transparent communication and strategic action are essential to earning trust and standing out from the competition. RepTrak empowers Food & Beverage companies with expert advisors and actionable insights to identify risks and develop strategies that align business objectives with stakeholder expectations. 📩 Contact us to see how RepTrak can strengthen your company’s reputation management strategy.

How can a strong reputation lead to meaningful campaigns? Our own Oliver Freedman will share the answer this June in Brussels at the EACD Summit. We can't wait to see you there!

Advice for reputation leaders? Fall in love with the problem. Cara L. Knox, Principal and Head of Enterprise Communications at Edward Jones explains that “falling in love with the problem” means deeply understanding the issue at hand and staying curious about potential solutions. When we take the time to truly solve or unlock a problem, we leave our organizations — and our world — in a far better place.

We know how hard it is waiting for your favorite ranking to make its comeback. 🎬 But you'll only have to wait one more week until the 2025 Global RepTrak 100 report launches! Believe us when we say this reboot is worth waiting for...

“Reputation is a long game and the only way to understand the impact of potential change in crisis is to measure it continuously and over time” At The Conference Board’s  communications conference, Stephen Hahn-Griffiths, Chief Reputation & Strategy Officer talked about the importance of measuring your reputation in the long run, how stakeholders perceive you, and how to be more strategic: “Your reputation is your ultimate consequence of everything you do and say. Focus on the consequence, and how people perceive you, because when you take that perspective and look back, you make smarter decisions.”