Anastasia Volkova, PhD Volkova left Kisaco Research's Regen Ag Summit NA with a poignant lesson from leaders in CPG and agriculture — despite shifting market dynamics, building resilience across agricultural supply chains remains necessary for business success and long-term stability. Read her takeaways below, including CPGs' laser-focused approach to meeting emissions targets and the expanding margins in regenerative beef. 👇
🌱 Regenerative Agriculture: Turning Crisis into Opportunity 🌍 Last week, I had the privilege of attending Kisaco Research's Regenerative Agriculture Series event—a gathering of industry champions shaping the future of agriculture's #regenag transition. It reminded me of Albert Einstein’s timeless wisdom: “In the midst of every crisis lies great opportunity.” The Opportunity: Agriculture and climate are deeply intertwined. While conventional practices contribute to the climate crisis, regenerative agriculture offers a path toward transformation. As Kevin Burkum and @USFRA highlights, systems like U.S. agriculture have the potential to become carbon sinks—a game-changer for our planet. Per Richard Clark - it makes good $$ sense for farmers! Here are my key takeaways on where we stand with #MRV (Measurement, Reporting, and Verification) and #Scope3 emissions in agriculture: 🛠️ What’s Happening in the Industry? - CPG Leaders: Top consumer goods companies are laser-focused on achieving GHG reduction goals by working with suppliers and scaling impactful programs. If you are thinking about an #inventory or an #intervention program, if you are looking to #scale your existing #regenag program with your key #suppliers to thousands or millions of acres and not over-burden farmers - reach out! - Time for Beef: With margins improving, investments in regenerative ag and decarbonization tools are ramping up. We are partnering with industry leaders on establishing new and scaling existing rancher-forward programs. If you're navigating this space or want to collaborate, connect with Katya Rucker or partners like Nicole Buckley Biggs, PhD (AgriWebb). - MRV Evolution: In just a few years, MRV has gone from niche to mainstream. Today, collaboration is replacing the "do-it-alone" mindset as companies seek comprehensive solutions that deliver value and reduce costs. At Regrow Ag, we’re proud to bridge #boardrooms with #supplychains through AI-powered tools like Sustainability Insights and farmer-focused #MRV systems. 🔍 Shifting Market Dynamics The release of the new SBTi Net-Zero Standard is pushing companies toward regenerative investments by aligning with supplier-specific strategies and opening the door to discussions on carbon removals. If you’re looking for practical ways to quantify reductions to build out your #scope3 plan and budget, engage suppliers effectively, check out our new tool, PlanAI—the only solution offering field-level data for annual glidepath planning. (link below) 💡 Let’s turn challenges into opportunities and build a future where agriculture regenerates the planet. Whether you’re curious about decarbonizing beef, scaling MRV systems, or leveraging AI for planning your regen ag investments — let’s chat! 📈 What's your point of view? Links in comments! #RegenerativeAgriculture #ClimateAction #Sustainability #NetZero #Innovation