Recom

There’s a quiet war going on in premium beauty retail, and most people aren’t talking about it directly. Here’s what we’re seeing: Sephora is discounting more than ever. Amazon is holding firmer on price. And the “dupe culture” Sephora is leaning into walks a fine line between "cheaper alternative" and "counterfeit/gray market". That doesn’t feel like a prestige play. It feels like a race to the bottom. Meanwhile, Amazon has quietly become the engine for consideration, validation, and purchase. And if Amazon wins the TikTok Shop bid? The entire beauty journey from discovery to fulfillment could live on one platform. That’s a future most retailers, like Sephora, aren’t ready for. Brands need to be. So what should brands do? 💡 Stop fearing Amazon cannibalization. A well-run Amazon channel supports your broader retail ecosystem and drives net new demand. 💡 You can’t protect your brand if you aren’t taking measures to manage your presence on Amazon. Use distribution enforcement and 3P controls to protect your brand equity. We do this daily. 💡 Make Amazon content do more than sell. It should tell your brand story, create desire, and drive sales across retail. 💡 Use data to drive intent, not just report performance. Search trends, social signals, and influencer activity should shape your merchandising and ad strategy week over week. If you're starting to feel the pressure of retail shifts, gray market chaos, or TikTok-induced disruption, let’s talk about turning Amazon into a powerful driver within a connected omnichannel strategy. https://recom.co/contact https://lnkd.in/gae_fxUw #AmazonStrategy #3pSeller #MarketplaceAcceleration #PrestigeBeauty #TikTokShop #Recom

Prime Day 2025 is now a 4-day event — the longest ever! That means more visibility… and more pressure to get your promotional strategy right. At Recom, we don’t see Prime Day as just a sales spike. It’s a catalyst to build momentum—if your offers are optimized to win both shopper attention and algorithmic favor. Key Opportunities for Brands: ✅ Best Deals (15%+ off) High-visibility placement. Features Prime Day badge. Submit deal by May 23. ✅ Lightning Deals (20%+ off) Great for hero SKUs in limited quantity. Features Prime Day badge. Submit deal by May 23. ✅ Prime Exclusive Discounts (20%+ off) Instant in-cart savings. Features Prime Day badge. Submit deal before Prime Day. ✅ Prime Member Coupons (5–20%+ off) Flexible and visible in search and detail pages. No submission deadline. *Amazon promotional fees apply to each deal. 🔔 New This Year: Deals with 40%+ off may earn bonus placement—think homepage, emails, and more. It’s not just about lowering prices. It’s about smart segmentation, inventory planning, and listing optimization to support long-term brand growth. We are already working with our brand partners to secure these Prime Day wins—turning deal strategy into full-funnel momentum. Ready to win? Let’s talk. https://recom.co/contact Learn more. https://recom.co/ #PrimeDay2025 #EcommerceStrategy #AmazonAccelerator #3Pseller

Join the Team at Recom! Recom is growing—and we're looking for thoughtful, driven people who want to make an impact in the world of ecommerce. From brand strategists and advertising pros, we’re hiring across multiple departments. If you’re passionate about helping consumer brands thrive on Amazon and other marketplaces, there’s a place for you here. 🔗 Apply here: https://recom.co/careers #hiring #amazonaccelerator #ecommercecareers #retailjobs

Thank you Katie HOLLER !

Retail Leaders at Shoptalk – You’re Invited! Join Recom + Onebeat + RETHINK Retail for an exclusive happy hour at Shoptalk Spring 2025! 🎉 When: Tuesday, March 25th | 3:30–5:00 PM Where: RETHINK Retail Booth # 2317 ✅ Complimentary drinks ✅ Direct access to retail executives & leaders ✅ Networking with top decision-makers Whether you're navigating the future of omnichannel, optimizing your marketplace strategy, or simply looking to expand your network, this is the place to be. See you there! #Shoptalk2025 #Ecommerce #Retail #3PSeller #AmazonAccelerator

While in Chicago for #TIHS25 earlier this week, we took the opportunity to discuss all things ecommerce with some incredible brands over a great dinner downtown! A huge thank you to the amazing brands that joined us: • Equity Brands • Beast Health • Winix America Inc. • ARMRA • Homedics We’re always energized by the opportunities we have to collaborate with forward-thinking brands and partners that are shaping the future of #ecommerce. Special thanks to our alliance partners Sarah Davidson & Kait Stephens (Brij) + Paul Adamson & Joseph Valentine (Clover Returns Management Solutions) for co-hosting! #Recom #BrandGrowth #MarketplaceAccelerator #3Pseller #CommerceDinner

We're Hiring! Join the Recom Team! If you or someone in your network is looking for an exciting opportunity, apply today or share this post! Let’s find the next great addition to the Recom team. 🔗 Apply here: https://recom.co/careers #MarketplaceAccelerator #3Pseller #Amazon

Another Recom Executive Marketplace Summit is in the books, and this one was truly something special! Our marketplace speakers from #Recom and #Amazon led deep dives into key topics, including: 🔹 Amazon Buy With Prime 🔹 Brand Control 🔹 AI in the Marketplace 🔹 Amazon Advertising 🔹 Growing Market Share 🔹 Global Expansion 🔹 Amazon Fees & Taxes 🔹 Brand Audit Demonstration One attendee summed up the experience perfectly: "Attending the Recom Executive Summit was an invaluable experience. The intimate setting fostered in-depth conversations about both growth opportunities and challenges, allowing for honest and strategic discussions with like-minded executives. The insights I gained, even as a seasoned Amazon brand, were immediately actionable, and the connections I made will be long-lasting. Plus, the hospitality and location were absolutely top-notch, making it an all-around exceptional event. Highly recommend!" After our sessions, we enjoyed a stunning intercoastal sunset cruise—the perfect backdrop for continued conversations and a little well-earned relaxation. To everyone who joined us—thank you! We loved having you there. https://recom.co/contact #Ecommerce #3Pseller #AmazonAccelerator #RecomExecutiveMarketplaceSummit #TheBocaRaton

We’re excited to head to SHOT Show tomorrow to connect with top brands in the hunting, outdoor, and sporting industries. Let’s chat about how we can help your brand thrive on #Amazon and beyond! recom.co/contact #Recom #3Pseller #AmazonAccelerator #SHOTshow

Cosmoprof Miami is happening next week, and we’re excited to be part of it! Last year, this incredible event brought together nearly 20,000 attendees, 704 exhibitors, and representation from 113 countries—it was a fantastic showcase of innovation and talent in the beauty industry. This year looks just as promising. If you’re attending, let’s catch up and talk all things #Amazon. See you there! recom.co/contact #Recom #3Pseller #AmazonAccelerator #Cosmoprof