Publicis Collective

Driven by purpose. This year we joined Cycle for Survival, a global movement to raise funds and awareness for rare cancer research. 100% of the proceeds directly support the critical research at Memorial Sloan Kettering Cancer Center. We showed up, 30+ strong, bringing our unwavering energy and Collective spirit to the bike. 🧡

Trust, hard work, unity. That’s the winning formula to achieving greatness on and off the court. AdOps slam-dunked this month’s Collective Cooler, bringing the March Madness energy to our team in New York. 🏀  

Music truly unites. Thank you, Givsly, for hosting such fun and meaningful #KaraokeforCauses events in New York and Chicago. Our team–Benjamin J. O., Suzanne Wacker Smoak, Lauren McCracken, and Matt Taukus–along with a surprise performance from Peter Collins, MBA, rocked the stage. It was inspiring to see the industry come together to drive positive impact for our local communities. We’ll see you next year! 🎶

This Women's History Month, Publicis Collective CEO Angela Steele led a conversation featuring Nicole Scott, Esther Hardy, and Elena Alemayehu, the next generation of leaders at Collective shaping the future of media. Their candid dialogue unpacked the power of intergenerational learning, emphasizing how fostering openness and trust empowers teams and drives innovation. A massive thank you to our panelists for their insights on leading with intention. We’re so grateful for how you show up every day for your teams.✨

Last week, our AI marketing expert Devansh Chawla joined Ad Age's Next Gen Marketing Summit alongside reporter Gillian Follett for an insightful AMA. The panel explored Gen Z behaviors, trends, and preferences – everything from using AI as a copilot to, yes, reheating nachos. 😅   Key takeaways   ✅ Authenticity and transparency reign supreme.  ✅ Emotion drives engagement. Brands must connect on a deeper level.  ✅ Brand loyalty must be earned through connection and value.  ✅ AI is to this generation as social media was to millennials.     #GenZ #AIMarketing #DigitalMarketing #AdAge #NextGenMarketing #MarketingTrends

Publicis Groupe announces the acquisition of Lotame, the world’s leading independent end-to-end data solution, present in 109 countries. The combined footprint of Epsilon and Lotame will expand Publicis clients to over 90% of adult internet users worldwide through the Groupe’s CoreAI capability, delivering personalization at scale with even greater accuracy. https://urlr.me/kJ4TDz

Huge congratulations to Devansh Chawla on our data science team for being recognized as one of Ad Age's 2025 Gen Zers to Watch!    Dev's unique blend of AI and marketing expertise is truly exceptional. His innovative approach, fueled by his personal journey, drives the development of groundbreaking tools within our AI ecosystem, empowering every single Collective practitioner to make smarter, data-driven decisions.    We're so proud to have Dev shaping the future of AI and marketing at Publicis Collective. 🌟 Read more: https://lnkd.in/euYGj8pt

We're thrilled to announce Alan Silverberg, President of Audience Outcomes at Publicis Collective, will join the esteemed jury for the upcoming Digiday Technology Awards. Alan, a seasoned industry veteran and our go-to measurement expert, will help identify the most effective and groundbreaking ad tech solutions. ⚡️ Learn more: https://lnkd.in/eKzCiGzr

Lights, camera, karaoke. Publicis Collective's very own Matt Taukus, EVP of National Video Investment, is making his main stage debut at Givsly's Karaoke for Causes at Houston Hall in NY on March 19. Join us for a night of supporting nonprofits making a huge difference in our community and let’s make some noise for Matt! 🎼 RSVP here with more info: https://lnkd.in/e3srVvdZ

Okay, so maybe Cupid was the Collective Cooler in disguise, but our NYC team felt the love (and sugar rush) thanks to these Valentine’s Day treats. Big shoutout to Nadine Tadros and Gillian Stein (Ramos) from Resource Management for spreading the sweetness. 💖