Publicis Collective’s Post

Last week, our AI marketing expert Devansh Chawla joined Ad Age's Next Gen Marketing Summit alongside reporter Gillian Follett for an insightful AMA. The panel explored Gen Z behaviors, trends, and preferences – everything from using AI as a copilot to, yes, reheating nachos. 😅   Key takeaways   ✅ Authenticity and transparency reign supreme.  ✅ Emotion drives engagement. Brands must connect on a deeper level.  ✅ Brand loyalty must be earned through connection and value.  ✅ AI is to this generation as social media was to millennials.     #GenZ #AIMarketing #DigitalMarketing #AdAge #NextGenMarketing #MarketingTrends