Proofed

Mushroom, shortened to mush here, is a slang term for an umbrella. And while you may not see many mushfakers around, when April showers are pouring, you may just need the services of someone who is able to repair your umbrella. #language #English

How do I incorporate editorial best practice across my entire organization? The most important part of utilizing editorial best practice is making a plan that will work across your entire organization. Best practices vary according to sector and position, but in general they should incorporate: -Scalability. Your editorial plan might originate at the senior management level, but it needs to be scalable to different levels and across geographic boundaries and different cultures. -A content calendar. Organize your content publication goals so you can keep track of resources, priorities, and target audiences. -Topics. Identify and prioritize the subjects and issues each team or team member should cover, and be specific. Decide if these topics should be broad and encompassing or narrow and focused. -Format. Consider the best format for each piece of content: blogs, videos, interviews, articles, and web pages all have different requirements. If you have a clear editorial plan that everyone in your organization understands, you’ll be well on your way to creating your own best practice. #content #editing

Editorial best practice means the principles and guidelines that ensure high-quality, consistent, and effective content creation across various platforms. Your editorial best practice depends on your organization. Some sectors, such as law and finance, can be heavily regulated, so if you’re operating in one of these, best practice may be defined by external regulatory authorities. In non-regulated areas, an important aspect of editorial best practice is the production of an editorial plan that will work across your entire organization. We’ll talk about what that looks like tomorrow, so check back then. #content #editing

“An editor doesn’t just read, he reads well, and reading well is a creative, powerful act.” -Susan Bell, “The Artful Edit: On the Practice of Editing Yourself” Just as there is an art to writing, there is an art to editing. Trust our editors to be masters of their art. #editing #reading

Benchmarks: they’re not just for corporate meetings. Having a benchmark example of each type of content your team produces is just good business practice. Providing an example of a great piece of content—one that looks and sounds exactly like you want it to—is one of the most useful tools you can give your editors. It will demonstrate what approach to take, emphasize your organization’s tone, and align with your narrative to let your team know just what you’re looking for. #content #editing

This word comes from the Latin phrase “usus et fructus,” which means “use and enjoyment,” and has been used in a legal sense since the mid-1600s. As winter turns to spring for many of our friends across the globe, we hope you are able to enjoy beautiful weather and fresh air. #language #English

Happy April Fools’ Day! No, we’re not going to prank you today (we’d NEVER do that!), but we will offer you some grammatical jokes to tickle your funny bone (or make you groan—does that count as a prank?). Q: What's the difference between a cat and a comma? A: One has claws at the end of the paws. The other is a pause at the end of a clause. Did you hear the one about the pregnant woman who went into labor and started shouting, “Couldn’t! Wouldn’t! Shouldn’t! Didn’t! Can’t!”? She was having contractions. Q: What word becomes shorter when you add two letters to it? A: Short. Is there a word that uses all the vowels, including Y? Unquestionably. And finally: Q: How do you comfort a grammar nerd? A: “There, their, they’re.” Got any more good ones? Let us know in the comments. #jokes #AprilFools

Privacy-conscious personalization requires a balanced approach. Be transparent about data collection and only use it with explicit consent. Create audience segments rather than individual profiles, offer clear opt-out options, and focus on behavior patterns rather than personal information. #content #FYP

One missing period takes these shirts from a good deal to the opposite of a bargain. And while this may seem like a trivial error, a missing comma cost one Maine dairy company $5 million. The moral of the story: pay attention to your punctuation. #proofreading #punctuation