Pro Shop is a media, commerce, and entertainment company that connects golf with mainstream culture. The company was founded in 2023 by veteran media executives with an extensive background in golf and entertainment - Chad Mumm and Mark Olsen from Vox Media, Joe Purzycki from Puck, and David Miller from the PGA TOUR. Pro Shop operates Skratch, a premier digital media brand for premium content at the intersection of golf and culture; Sugarloaf Social Club, a bespoke golf commerce brand; and Pro Shop Studios, the preferred studio of the PGA TOUR. Pro Shop has offices in Los Angeles, California; Ponte Vedra Beach, Florida; New York City, New York and in Washington DC. For general inquires: caddie@proshop.inc
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If you're in Augusta this week, make sure to swing by Trellis Coffee Bar and check out Sugarloaf Social Club. We've set up shop with some exclusive collab gear you won’t want to miss. Shop the collection here: https://lnkd.in/eZYzR-Db #SugarloafSocialClub #GolfCulture #Augusta #SpringDrop
If you're in Augusta this week, make sure to swing by Trellis Coffee Bar and check out Sugarloaf Social Club. We've set up shop with some exclusive collab gear you won’t want to miss. Shop the collection here: https://lnkd.in/eZYzR-Db #SugarloafSocialClub #GolfCulture #Augusta #SpringDrop
Thank you to The Hole Story Podcast for chatting with Pro Shop's President and Co-Founder, Chad Mumm! 🎙️ Tune in to hear Chad dive into the inception of Full Swing, the revival of the iconic Skins Game, and the much-anticipated Happy Gilmore 2. And... a little shoutout to Skratch and Golf Camp! 🎧 Listen here: https://lnkd.in/eetbyfW2 #TheHoleStory #ProShop #FullSwing #SkinsGame #HappyGilmore2
Time flies when you’re building something special! 🚀 Pro Shop is officially one year in business, and it’s been an incredible ride. Grateful for our partners, team, and everyone who’s been part of the journey so far. Excited for what’s ahead! ⛳🔥 #ProShop #Skratch #SugarloafSocialClub #ProShopStudios #YearOne #GolfBusiness #Onward Chad Mumm, Joe Purzycki, David Miller, Mark W. Olsen, Chris Wandell, Ian Doody, Salim M.
Big news! 🎉 The Creator Classic has been nominated for The Webby Awards in the Video & Film - Limited Series & Specials, Events & Live category! This project was all about pushing the boundaries of creativity in golf, and we’re incredibly proud to see it recognized on this stage. Now, we need your help to bring it home! 🏆 Public voting is open, and every vote counts. All you have to do is click the link below and cast your vote: 👉 https://lnkd.in/e4PZwmJ7 Let’s get the word out—share, vote, and help us bring this Webby home! 🙌 #Webbys #TheCreatorClassic #Golf #VoteNow #Creators #ProShop
🚨 We're Hiring! 🚨 Pro Shop is looking for a Content Producer & Editor to join our team and help shape the future of golf storytelling. If you have a passion for crafting engaging content, a sharp eye for editing, and a love for the game, this is your chance to be part of something special. 📍 Location: NY or LA 🔗 Learn more & apply here: https://lnkd.in/e-XSycRq Tag someone who’d be a great fit or reach out if you’re interested! ⛳ #GolfJobs #ContentProducer #Hiring #ProShop #Skratch
Spring is here, and so is the latest from Sugarloaf Social Club (a Pro Shop company)! Our early spring drop is officially live, featuring a few must-have pieces in collaboration with Smathers & Branson and Del Campo (Zack Brust). These won’t last long—so don’t wait! Check it out now: sugarloafsocialclub.com #SugarloafSocialClub #Golf #SpringDrop #ProShop Ian D. Gilley, Katie (Carr) White, Meryl Reynolds, Sam Stamey, Jack Morel, Nathan Scherotter, Jonah Redel-Traub, Emma Sheffield, Gregory Vives, Morgan Nelson
🚨 New Podcast Alert: Gear Smart with Ryan Barath is LIVE! 🚨 Which clubs should you really be playing? Why do wedge grinds matter? And what the heck is Smash Factor? As a club fitter and builder, Ryan Barath has made it his mission to help golfers get smarter about their gear—and hopefully play better golf along the way. Now, he’s bringing that expertise to the mic. Every other week, Ryan answers real questions from golfers, chats with top innovators in the gear world, and delivers the insights you need to level up your game. 🎧 Listen now on Apple Podcasts & Spotify! And don’t forget to follow @gearsmartpodcast for more gear talk. #GearSmart #GolfPodcast #GolfGear #Skratch #GolfLife #ProShop
🏌♀️ Helping Golfers Make Smarter Gear Choices 🏌♂️ ️ Understanding golf club design, fitting trends, and tour gear news can be overwhelming—but that’s where Ryan Barath, our Gear Editor at Skratch (a Pro Shop company), comes in. Through insightful writing and engaging videos, Ryan breaks down the complexities of golf equipment to help players at every level make smarter choices and find real improvement in their game. 📲 Want to stay in the know? Check out his latest work here: Skratch.golf and follow @skratch on all social channels! #GolfGear #GetBetter #Skratch #ProShop
Big thank you to HYPEBEAST for featuring the Sugarloaf Social Club X THE PLAYERS collab alongside some incredible brands shaping the future of golf. It is not too late to grab a few pieces if you missed them in the Fan Shop at TPC Sawgrass! 👉 Check out the SSC Shop: https://lnkd.in/evZmKVmT 👉 Check out the Hypebeast Article: https://lnkd.in/eS-4gihb Ian D. Gilley, Katie (Carr) White, Meryl Reynolds, Sam Stamey, Jack Morel, Nathan Scherotter, Jonah Redel-Traub, Emma Sheffield, Morgan Nelson #SugarloafSocialClub #ProShop #PLAYERS #GolfCollab