Ever wonder how complicated 3D animations can be ❓ It's rarely only what it seems... For what may look like a very simple rotating/dollying animation for Kawasaki Precision Machinery (U.S.A.), Inc., actually required a delicately orchestrated dance of beziered X, Y, Z keyframes along with synchronized pan and tilt motions of the virtual camera. ⏱️ Not only that but the scene also had to be developed so that, throughout the visuals, there were no seams shown but while also minimizing the objects included in the scenes to keep render times as low as possible. And finally, artfully lighting the environment for optimal viewing in 360 degrees around the object, along with perfecting textures and lens specifications to match the desired outcome... ... this amazing breakdown straight from our 3D artist Nathanael Fairbotham's workstation gives just a small window into these complexities of a one-take animation like this. 💡 📈 Each colored line you see is a single axis, with keyframes beziered/curved in just the right places to create the PERFECT movements throughout 3D space! These are the details OUR team pays attention to, so that YOUR people can forget it's not real life!! #theozone #3Danimation #CGI #productmarketing
Ozone Films
Movies, Videos, and Sound
Grand Rapids, Michigan 755 followers
An award-winning video & animation company, connecting the things that make us human with the brands that empower them.
About us
Our mission is to connect the things that make us human to the brands that empower them through engaging visuals & storytelling. We believe this is how we make our impact on the world – working and partnering with brands that improve the lives of everyone! We're a video and animation production agency specializing in guerrilla filmmaking dedicated to creating content that engages audiences on a human level and creates new levels of success for growing brands. Whether we're creating content to communicate a start-up's vision in order to close a funding round or developing a comprehensive content campaign, our flexible teaming and specialized approach has meant that startups, tech, apparel, hospitality and lifestyle brands across the globe have trusted us to bring their brand image to new heights – and we've done it time and time again. We work tirelessly to generate outstanding returns that elevate each client's mission in every collaboration.
- Website
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https://ozonefilms.co
External link for Ozone Films
- Industry
- Movies, Videos, and Sound
- Company size
- 2-10 employees
- Headquarters
- Grand Rapids, Michigan
- Type
- Privately Held
- Founded
- 2017
- Specialties
- hospitality video branding, lifestyle branding content, content creation, social media, video production, advertising, marketing, content marketing, digital branding, marketing, branding, Luxury, promotional videos, hospitality marketing, lifestyle , agency, video content, start-up, technology, visual effects, 3D, and 3D Animation
Locations
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Primary
Grand Rapids, Michigan 49331, US
Employees at Ozone Films
Updates
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A few seconds of animation can be 100+ hours of work behind the scenes. Here's how... Whether building an expansive environment from scratch with an attention to detail that rivals mother nature, texturing & designing various models with carefully curated art direction, or accurately simulating wind, gravity and high g-forces on a parachute that required custom rigging and remodeling, one simple visual could involve countless hours of R&D from both specialists and generalists in multiple disciplines. The proof in the pudding... Here's a lightning fast montage of what it took to create just 4 shots from our project with Outpost ⚡ Check out the case study on our website to explore more! #theozone #3Danimation #CGI #VFX #houdini #blender #actionvfx #jengafx #clothsimulation #modeling #advertising #videoproduction #marketing
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🚀 🛰️ Come with us in #theozone and go behind-the-scenes of a complex inflation simulation animation for an epic project we completed with Max Space 🙌 ... This project required us to practically start from scratch in rebuilding assets to be able to rig them properly for the simulation. We worked tightly with engineers to tweak CAD/.step files extensively, followed by modifications like retopology, rigging, UV Mapping, modeling, texturing, and sculpting, before we could even provide pre-vis renders for the storyboard of the sim. And, if the details of cloth simulations aren't tough enough already, we also had to take into account the affects of zero gravity on the simulations – talk about a fun challenge! After a few weeks of dialing in the simulations and streamlining the workflow, we had achieved the following result... How did we do?? 🤔 #3Danimation #CGI #productmarketing
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🤯 This is how you turn 8 years worth of stored footage into a total rebrand concept that feels fresh but remains consistent and aligned with the new brand identity... ...saving time and money, we were able to sift through nearly 40TB of footage to assemble this rebrand announcement video for The Lowell Area Chamber of Commerce (our longest standing client). This slashed the cost of production tremendously and sped up the timeline to only 3 weeks, start-to-finish, including concept development and the brand new VFX clips that were created by our team in record time. This is the power of over-shooting and footage storage manifested into a new brand identity for a Chamber of Commerce that sets the bar way above the rest! #theozone #videoproduction #marketing #rebrand
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Ozone Films reposted this
A little BTS from one of the Kawasaki animations I got to work on end of last year. This was definitely a fun project to animate with it being a one take animation. What are some camera rigs that you've built out to help with complex animations? Production Company: Ozone Films Agency: Venture Creations #3d #Animation #CGI #BTS www.ntfvisuals.co
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🚨Behind-the-scenes: Kawasaki 3D Animation Sound FX… Agency: Venture Creations Client: Kawasaki Precision Machinery (U.S.A.), Inc. Production Company: That's us :) Director/Editor: Eric D. CGI: Nathanael Fairbotham #3danimation #cgi #foley #sounddesign #soundeffects #theozone
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SOUND ON!! 🔊 🎧 📣 Strap in for a Sound FX/foley journey unlike any other with Outpost! Here's a brief look at a section of the timeline showing all the audio effects that went into this spot. See if you can identify all of the unique sounds... 🎵 Client: Outpost Director & Editor: Eric D. Sound Mastering: Asher Postman CGI Coordinator: Nathanael Fairbotham CGI & VFX: Darkwater Productions #theozone #soundfx #foley #audioengineering #mastering #audioproduction #sfx #3Danimation #rendering #animation #CGI #productmarketing
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We love creating impacts like these for our clients
🚀 Some of the most innovative tech out there is also the hardest to explain. A startup we worked with, Max Space, is developing an entirely new type of space habitat that will outperform the ISS. Brilliant engineering, but... ...showing how it actually works and proves superior can be difficult without visualizing how it actually inflates and functions, and without depicting how it would really look when fully active. Rather than add more slides to their pitch deck, they took a different approach: they had our team transform their innovate materials and designs into true-to-life, 3D/CGI, simulations. ✅ Allowing people to see new tech like this in action — even through a simulated visualization — completely changes the way investors and the general public can engage with the idea and imagine it in real life. Conversations about the innovation become easier. Traction and funding inevitably follows. This conversion is something I’ve had the honor to see play out over and over again with our clients. The more real we've made their innovation feel, the quicker and harder the results hit. 📈 💡 I would love to hear how others approach explaining their products/innovations to the right audience. What’s the hardest part of explaining your product? #3Danimation #productmarketing #CGI #theozone Ozone Films
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We love to create a good CGI teaser image for our clients! 🛰️ 🌄 A sneak peak last year of... The new Carryall from Outpost intended to deliver shipping containers anywhere on Earth through space. Although the project has since been released and is viewable on our website, or theirs, scanning back through the huge suite of content we crafted for the Outpost team still gets us pumped up for the technology they are pioneering! #3Danimation #productmarketing #CGI #theozone
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Plenty more exciting visuals like this from our team coming soon!
Watching our team's CGI & VFX capabilities at Ozone Films reach new heights this past year and directing so many projects in full-CGI has been one of the most exciting ventures of my career so far... ...and we're just getting started. Get ready for what's next 😏 Looking back recently on what was one of the most technically difficult projects we've completed so far, with Outpost, is still so exciting – as the realism of physics that were considered, the attention to details added and the conversion from storyboard to final output was nothing short of a magical process in my opinion. This is just the beginning of what's to come from the incredibly talented CGI team in #theozone! #3Danimation #CGI #productmarketing