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OpenBrand

OpenBrand

Technology, Information and Internet

Know why. Win share.

About us

Industry
Technology, Information and Internet
Company size
11-50 employees
Type
Privately Held

Employees at OpenBrand

Updates

  • View organization page for OpenBrand

    4,885 followers

    Only 5% of lawn mower shoppers have opted for robotic models — what is slowing adoption? NIQ and OpenBrand recently analyzed what’s driving (and holding back) consumer behavior in the robotic mower market. Here's a quick overview of what we found: 💲Robotic mowers carry significantly higher prices, deterring many value-conscious consumers. 👀 Younger shoppers (especially Millennials and Gen Z) show more interest in robotic mowers than older generations. 🏷️ Retailers are increasingly featuring robotic mowers in Black Friday promotions, signaling growing attention. 🌱 Consumers are researching robotic models but often end up purchasing traditional walk-behind mowers. The full article is in the comments. Read it for more insight and let us know how you think brands can increase adoption. #OpenBrand #NIQ #ConsumerInsights #Durables #RetailStrategy #OPE #OutdoorPower

  • The full replay of yesterday's webinar on Inflation, Tariffs & Trends with Ralph B McLaughlin is now available. Watch it now at https://hubs.li/Q03hHTTV0 for a deep dive into: ✔️ March CPI data ✔️ Forecast previews for 2025 ✔️ An overview of how to evaluate tariff impact for your business ✔️ Consumer sentiment insights like this one... Our latest survey shows nearly 1 in 2 consumers say tariffs won’t change what they buy. But delays are rising, and concern is growing, especially in high-ticket categories and with higher volume purchasers. ⚠️ Behavior isn’t shifting dramatically yet, but hesitation is building. Watch the full webinar to dive into the rest of the data. #ConsumerSentiment #Tariffs2025 #Tariffs #PricingStrategy #OpenBrandCPI #Durables #CPI

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  • We built our Consumer Price Index for Durable and Personal Goods (CPI-DPG) to move in step with the real economy. Now, the data is proving it. In the first three months of 2025, our CPI-DPG has closely tracked the BLS Core CPI, capturing the same directional trends, and at times, leading them. This alignment reinforces the credibility of our approach and shows the power of retail-native data to reflect what's happening on the ground. For businesses that rely on fast, category-specific insights, this is a signal you can trust. #CPI #Inflation #Retaildata #Economicinsights

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  • Appliance prices are on the rise again but not all categories are equal. OpenBrand's CPI March report shows: - March 2025 saw the strongest MoM price growth in appliances since 2022 - A +1.6% MoM increase in laundry and refrigerators - Dishwashers and microwaves also jumped +0.8% to +1.6% - Even with discount frequency dipping, promo depth actually increased from 16.2% to 17.1% 👉 Translation: retailers are using deeper promotions to manage shopper sensitivity, even as costs climb. For appliance brands, this creates a tricky equation: How do you protect margin in high-volatility categories? Where are price increases likely to stick? And which shoppers will walk if you get the promo depth wrong? Real-time visibility into pricing and discounts by SKU, retailer, and category is no longer a luxury. It's a business necessity. We’re tracking these shifts weekly across the market. If you want a closer look, let’s talk. #appliances #retailstrategy #pricing #cpg #inflation #promostrategy #CPI

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  • OpenBrand reposted this

    View profile for Valerie Alde-Hayman

    🖨️ Senior Analyst | Content Strategist | Leader 💥

    💥 Ricoh USA, Inc. has announced new A3 color MFPs featuring a big boost made possible by its acquisition of PFU. The new models, which include the 35ppm IM C3510SD, 45ppm IM C4510SD, and 60ppm IM C6010SD, feature a straight path scanner. 🖨️ Built on existing IM C-series models, the new SD series devices feature production-class scanners with the 300-sheet SPDF, versatile media handling, and sustainability-minded updates. ⚡ While many OEMs are updating A3 models incrementally, Ricoh is taking a bold and noteworthy approach by integrating production-class scanning into its core A3 portfolio. This gives its direct channel and dealers a clear competitive edge in environments where scanning performance is critical. 🤝 It’s also a strong example of strategic M&A in action. By leveraging PFU technology, Ricoh isn’t just expanding its portfolio, it’s differentiating its offerings in a maturing market. This could help drive new opportunities to secure high-value accounts and stand out in competitive bids. 🤔 What are your thoughts on the new series? https://lnkd.in/gnPA-prj #Ricoh #Print PFU America, Inc. #PFU #Scan #A3 #Copier #CopierDealer

  • If you don’t have a clear, real-time understanding of your market, growth becomes guesswork. OpenBrand gives you the visibility to see where the market is headed — and why — so you can act faster, smarter, and ahead of the competition. 📈 Unlock insights that drive confident decisions, smarter strategies, and real market share gains. 👉 Ready to turn intel into impact? Book your personalized demo of our data: https://hubs.li/Q03fnzvb0 #MarketIntelligence #GrowthStrategy #ConsumerInsights #OpenBrand #CompetitiveAdvantage

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  • Appliance prices are on the move, and so is the market. March saw a 0.4 percent jump in appliance pricing, the fastest monthly growth since 2022. That spike helped push the overall OpenBrand CPI for Durable and Personal Goods up 0.2 percent, signaling a possible turn in consumer goods inflation. Tariff pressures and tightening inventory strategies are already showing up in the data. To support our customers during this volatile time, we’ve released this month’s CPI six days ahead of schedule. OpenBrand delivers pricing intelligence across more than 200,000 SKUs, offering brands and retailers the most timely, detailed view of inflation in the market. While others report lagging indicators, we equip decision-makers with live signals they can act on. The April CPI edition is live. Explore the full report → https://hubs.li/Q03fT7Xg0

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