OLAPLEX reposted this
OLAPLEX is Designed to Defy. Since day one, we’ve sought to challenge the limits of hair care—to do what others said was impossible. Our groundbreaking bond technology did just that. It healed hair from the inside out and showed the world that beauty and health can coexist. Our new brand campaign, Designed to Defy, captures the fearless spirit that helped us change hair care forever.