NewWorld

Last week, our team had the honor of joining the National Domestic Workers Alliance in Washington D.C. for their 2025 Assembly — a powerful gathering of over 1,200 care workers from across the country. We were proud to build the full brand and activation for the event. From a fun, femme, and powerful visual palette to a custom time capsule experience, every detail was rooted in the collective strength and future-forward vision of this movement. The theme, The World Stops Without Us, anchored it all, reminding us that care work is essential, and care workers are a force. So great to see our partners at SEIU and NDWA there - Bernie was there too! That energy is vital — especially now. We know so many are feeling the weight of this moment. The world feels uncertain, the fight feels constant, and the road ahead often feels uphill. But it’s precisely in moments like these that we must dig deeper, stand taller, and rise together. Solidarity isn’t just a value. It’s the way forward. It’s how we hold each other up when the systems don’t. It’s how we build power that can’t be ignored. This gathering was a vivid reminder: adversity is real, but community is stronger. We’re proud to have helped shape this moment and are even more determined to carry its momentum into the months and years ahead. Big love to our brilliant team and the trusted collaborators who brought this vision to life. Let’s keep going. Together.

We love to see it: NewWorld is a Webby Award FINALIST for our work with climate justice champions Taproot Earth. Take a second to give this beautiful website a vote in the People's Voice Awards 💪🏾 #WebbyAward #ClimateJustice https://lnkd.in/ewmgy2mY

We love to see it: NewWorld is a Webby Award FINALIST for our work with climate justice champions Taproot Earth. Take a second to give this beautiful website a vote in the People's Voice Awards 💪🏾 #WebbyAward #ClimateJustice https://lnkd.in/ewmgy2mY

The latest from NewWorld founder Andre Banks over at Substack. Don't tell us you're not subscribed yet?! Check out the piece and please subscribe to be the first to get our latest insights, previews of original research, and more than a few hot takes on cultural leadership in an era of misinformation: https://lnkd.in/eRbKiWwf

We love to see these wins for our powerful partners! Our team's work with global climate justice powerhouse @TaprootEarth is a finalist in this year's @thewebbyawards "Activism" category, for Best Website. Drop a vote for us in the People's Voice Award at the link below in the comment, to lift up Taproot Earth's critical mission.

What audiences took away from the Cory Booker's mammoth filibuster speech last week depended on where and how they saw it. Cultural Intelligence can help performative tactics have outsized impact. Given the volume of drama in the news it's hard to believe that it was just last week that Cory Booker made the longest Senate speech in US history, clocking in at 25 hours, breaking Strom Thurmond's racist, anti Civil Rights Act 1957 filibuster speech. But what audiences took away from his mammoth filibuster speech depended on where and how they saw it. For those who saw or heard about Cory Booker's 25-hour stand on broadcast news or traditional print and online media, certain narratives rose to the top. "Record breaking" and "history making" were some of the most common headline trends, along with "anti-Trump resistance" and "rallies Democrats." A popular subgenre of reporting delved into what it takes to go 25 hours without a bathroom break—and how Booker prepared himself physically and mentally for the task. But if you learned about Booker's marathon speech online where most audiences did, a different cultural conversation was happening. Clips from his speech were remixed with pop music, hilarious memes flooded the internet ("If I send this to you it means we're going all night long") and a TikTok Live video of his floor speech was "liked" over 350M times. Vanity Fair called it a "Masterclass in social media savvy" with numbers that "rival TV networks." And there’s a third take: Progressive critics have been quick to point out the disconnect between Booker's high minded marathon against fascism and what happened right after on the Senate floor: Dems allowed confirmation of yet another Trump nominee—and Booker himself voted to approve another $8 billion in arms Trump requested for Israel's continued brutal assault on Gaza. So what does it all add up to? Depending on where, how, and from whom you received this news, you are likely to have a very different version of reality. And that’s sort of the point. Cultural intelligence is about understanding that every moment can have many meanings - not all of which you can control. What we can control is whether we understand our core audience and reach them in ways that earn their trust, while being prepared to acknowledge that everyone is not going to “get it” and don’t have to. If Booker was looking for traditional media coverage reaching largely highly educated, highly partisan audiences, he might be disappointed. But if he wanted to show Gen-Z audiences who live on TikTok (who, according to our research, trust the Democratic Party less than oil and gas companies) that Democrats are actually fighting back against Trump’s excesses ... well then he probably nailed it! How did it land for you? Was your first reaction to Booker's marathon speech positive or negative? #CulturalIntelligence #CoryBooker #TikTok

When budgets tighten, too many brands still treat multicultural marketing as the first thing to go. It’s a mistake — and a costly one. Andre Banks shared this with Lillian Rizzo for CNBC, because we’ve seen this pattern before: brands cut what they see as "non-essential" spend, but what they’re really cutting is their connection to the fastest-growing, most culturally influential consumer segments. The real issue? Too many companies still treat multicultural marketing as an add-on — a nice-to-have when times are good. Instead of building cultural intelligence into the core of their business. ➡️ When cultural intelligence is baked into your strategy from the start, you're not scrambling to justify it when markets get tough. ➡️ You're not reactive. You're resilient. ➡️ You're not making cuts — you're making moves. Brands that treat cultural fluency as a bolt-on are setting themselves up for short-term savings and long-term pain. But brands that truly invest in understanding culture at every level? They’re not just recession-proof — they’re growth-ready. They stay close to their audiences. They move fast when the environment shifts. And they win — even in uncertain times. Big thanks to Lillian for spotlighting this critical conversation. https://https://lnkd.in/gppR8tVf Curious to hear from you: are you seeing this same tension in your work? How are you building cultural intelligence into your strategy before it’s too late? #CulturalIntelligence #MarketingStrategy #Leadership #Advertising #MulticulturalMarketing #BrandStrategy #Resilience #CNBC #Media

We love to see these wins for our powerful partners! Our team's work with global climate justice powerhouse @TaprootEarth is a finalist in this year's @thewebbyawards "Activism" category, for Best Website. Drop a vote for us in the People's Voice Award at the link below in the comment, to lift up Taproot Earth's critical mission.

We love to see these wins for our powerful partners! Our team's work with global climate justice powerhouse @TaprootEarth is a finalist in the @thewebbyawards "Activism" category for Best Website. Drop a vote for us in the People's Voice Award at the link below in the comment, to lift up Taproot Earth's game-changing mission.

We’re honored to share that NewWorld has won a Reed Award for “Best Online Video for Public Affairs Campaign or Issue Advocacy – National” for our work on All Rise with the NAACP Legal Defense and Education Fund, Inc. (LDF). All Rise challenged the narratives driving today’s attacks on civil rights by telling a different kind of story—one rooted in truth, dignity, and the long fight for racial justice. At a time when misinformation is weaponized to erode public trust, we’re proud to partner with LDF to meet this moment with cultural intelligence, creative excellence, and moral clarity. Check out the award-winning video below. #ReedAwards #AllRise #LDF #CulturalIntelligence #NewWorld