MRI-Simmons

We're thrilled to partner with VAB for another world-class virtual event on Thursday, April 17th! Our own Paul Shortley will join a stellar panel to share invaluable insights, strategies, and consumer trends uniquely relevant to the fast-moving streaming space. If you want to stay up-to-date in streaming, you can't miss this one. Grab your spot now: https://lnkd.in/efEG7DaV

📺 New Insights on Binge Watching are Out Now! 🍿 With 67% of American adults regularly binge-watching video content, marketers need to adjust their media strategies to find consumers where they are most engaged. Our latest Cord Evolution survey reveals fascinating trends about America's bingeing habits. Stay on top of the trends and learn more about... 🟣 Binge Frequency 🟣 Content Preferences (including Top Genres) 🟣 Popular Streaming Platforms Click through the carousel for a preview, then reach out for more details: https://lnkd.in/ezjN6CzC   #BingeWatching #Streaming #BingeWorthy #ConsumerInsights

AI content tools help podcast publishers repurpose their content, reach audiences more efficiently, and even translate shows into multiple languages. By expanding the reach of podcast episodes into other media or across borders, a world of content can be made available to expanded audiences. Watch the full webinar replay to explore what these innovations mean for podcast creators and advertisers: https://lnkd.in/e2dACRqE

Our latest Retail Trends data is now available! Watch Emily Paschal Williams preview what users can expect to find in the 2025 March Retail Trends Study. Not a subscriber yet? Comment below to learn how to access this data 👇

4/20 is typically the Cannabis holiday, but as cannabis products become more mainstream, consumers turn to them year-round as part of both recreational and wellness routines. Last year's National Cannabis Study showed 30% of American adults consuming some form of cannabis product, either THC, CBD, or both. Contact us today for access to the 2025 study: https://lnkd.in/eyxXbZRd

🎓 Graduation Season is Almost Here! 🎓 Our latest Retail Trends Study reveals a growing trend of Americans celebrating academic achievements with meaningful gifts. Whether it's a gift card to their favorite store, a special dinner, or a nice watch, Americans are ready to make this graduation season special! 🎉 #MRISimmons #Graduation2025 #ConsumerInsights #GiftGiving

"We spent a lot of time thinking about the most intelligent way to integrate these disparate signals to create a consolidated view of the consumer." Josh Pisano explains how data enrichment helps overcome consumer fragmentation by normalizing and integrating the various data signals marketers receive. This process creates a unified view of the campaign audiences, which is crucial for driving activation and understanding engagement outcomes. Enriched data gives way to more accurate and actionable consumer signals. Watch the full replay here: https://lnkd.in/giSkNXZr

🔨 New Blog Alert! 🏡 This post is full of unique insights about the latest Home Improvement trends.    🔍 Why Read It? - Learn who is planning to prioritize Spring cleaning or take on a home improvement project this season - Get expert tips on which brands should target DIYers  - Discover how to target audiences across screen through MRI-Simmons Check it out now. 👉 https://lnkd.in/eCN9c8Ck   #MRISimmons #ConsumerInsights #HomeImprovement #SpringCleaning #AudienceActivation

"It's not a 'one-and-done' type thing." Warner Bros. Discovery's David Porter highlights the importance of keeping data fresh and consistent. Continuous data mapping and enrichment - paired with with up-to-date profiling - helps advertisers see consumers across their journey, even across multiple campaigns. Is first-party data enrichment the secret sauce your media strategy is missing? Watch the full replay of our webinat with VAB to find out: https://lnkd.in/giSkNXZr

🚀 New Blog Alert! 🚀 We're excited to share our latest blog post, "Insights into America's Travel and Event Plans", providing insights into plans for travel and events this Spring. 🔍 Why Read It? - Find out where Americans are planning to vacation this Spring - Get expert tips on profiling and targeting travel enthusiasts  - Learn how to activate audience segments with MRI-Simmons 👉 Don't miss out! https://lnkd.in/eefGyiMu #NewBlogPost #ConsumerInsights #ExpertTips #MRISimmons