"We spent a lot of time thinking about the most intelligent way to integrate these disparate signals to create a consolidated view of the consumer." Josh Pisano explains how data enrichment helps overcome consumer fragmentation by normalizing and integrating the various data signals marketers receive. This process creates a unified view of the campaign audiences, which is crucial for driving activation and understanding engagement outcomes. Enriched data gives way to more accurate and actionable consumer signals. Watch the full replay here: https://lnkd.in/giSkNXZr
