Moloco

🎉 Moloco has been named a Premier Partner by AppsFlyer for the third year in a row! 📈As mobile measurement evolves, we’re proud to support advertisers with powerful tools for granular attribution, incrementality testing, and structured experimentation — all designed to drive real, measurable growth Together with AppsFlyer, we’re making it easier for marketers to make smarter, data-driven decisions that scale growth. Red more → https://lnkd.in/giX-drUZ

🤖 Moloco at Google Cloud Next ‘25 At Google Cloud Next '25, in a panel hosted by Chelsie Czop, Senior Product Manager, Google Cloud AI Infrastructure, César Augusto Naranjo Leon, Principal ML Engineer at Moloco, spoke about AI in action: Optimizing AI infrastructure — alongside other industry leaders. 🎥 Watch César’s session to learn how Moloco leverages Google Cloud to scale with unprecedented demand, take advantage of hyperscaling, and layer different consumption models — all while being named one of the Top 50 fastest-growing companies in America https://lnkd.in/gkVWmh7v 

🚨 The 2025 Singular ROI Index—the longest-running ad network quality report in mobile marketing—is out, and Moloco has been ranked as a top ROI-driving ad partner! For the first time ever, Singular is hosting a webinar to dive deep into the data, insights, and rankings that matter most in mobile marketing. Beth Berger, VP & GM, Americas at Moloco, will join the "ROI Unlocked: Top Ad Networks for Maximum ROAS in 2025" panel, hosted by John Koetsier, VP of Insights at Singular alongside other industry experts to discuss the biggest takeaways from this year’s rankings—and what they mean for marketers in 2025. 🗓️ Date & Time: May 7, 2025 at 9 AM PT / 5 PM BST Agenda includes: ✅ Moloco & AppLovin: giants making waves ✅ The Golden 9: top global performers ✅ Why more partners = better ROI (yes, really) ✅ Testing frameworks from UA leaders ✅ The Singular ROI Quadrant in action ✅ What’s next for growth in CTV, ASA, and beyond 🔗 Register now to dive into what’s working—and what’s next—in performance marketing: https://hubs.li/Q03hHzgv0  Singular Forbes MobileAction Liftoff Mobile Persona.ly #MobileGrowth #PerformanceMarketing #AdTech #AI #ROAS

📈 The results of the 2025 Singular ROI Index are in, and we’re incredibly grateful to our customers across the world who made this possible. Your partnership continues to drive meaningful results, and we're proud to share this recognition with you. Singular’s COO and Co-founder Susan Kuo highlights the value we deliver together: "As marketers increasingly look beyond Google and Meta for new areas of growth, Moloco once again is a standout performer. Their exceptional rankings in Singular’s 2025 ROI Index across gaming and non-gaming apps showcase the real, incremental value they deliver to brands." Moloco's recognition in this year’s ROI Index includes: ✅ Ranked in every eligible ROI Index category for the second year in a row  ✅ Top geo and vertical coverage outside the walled gardens ✅ Recognized in the Quadrant of Growth (low cost, high revenue) Read more on our blog here ➡️ https://lnkd.in/gvGhXPke

🎮 Calling all mobile gaming developers & publishers! Be part of UA Society’s first-ever event in Asia — live in Seoul, co-sponsored by Moloco and industry partners! Join top local and global leaders to explore cutting-edge UA strategies, mobile growth trends, and connect over great food & drinks. 👉 Register now: https://lnkd.in/e3JcnZgw 📅 Date: May 22, 2025 📍 Location: Grand InterContinental Seoul Parnas ☀️ Sessions: 9:30am – 5:30pm 🌙 Networking: 6pm – 10pm

Tori Vargas, Sr. New Business Director at Moloco, shares brand safety isn’t optional. 🙅 Partnering with Moloco gives you: ✅ App store verification as the first line of defense ✅ Granular app-level controls for a safer ad environment ✅ Built-in fraud protections to keep your ads secure More control. More transparency. Read more to learn how: https://lnkd.in/gthqSaJG

🔐 Personalization and privacy don’t have to be at odds. In our blog, we unpack how marketplaces can use machine learning to deliver personalized shopping experiences without exposing user data. You’ll learn how models like Transformers 🤖 help predict shopper behavior in real time, and how marketplaces like oHouse 🛋️ are scaling revenue while keeping privacy intact. It’s not about collecting more data. It’s about using the right tech to do more with less. → https://lnkd.in/gi-dEkeC

💡 "It's not just about acquiring users. It's about keeping them." – Darío Sheikh, Senior Director at Moloco In QSR Web, Dario shares how quick service restaurant apps can use machine learning to boost retention, not just installs. From predicting drop-off points to personalizing re-engagement strategies, ML is helping QSR brands turn one-time users into loyal regulars. Learn how smarter targeting and automation are reshaping the QSR app experience → https://lnkd.in/gUA7A9cF

🤯 India’s gaming market is booming, but growing sustainably in the RMG space is a whole different game. RummyVerse, India’s fastest-growing RMG app in 2024, scaled its paying users by 5x, improved CAC by 50%, and boosted ROAS by 1.5x—all during a period of increased tax pressure and rising acquisition costs. How? A strategic partnership with Moloco focused on: 🎯 Regional targeting across Tier 1 and non-Tier 1 states 🧠 AI-driven campaign optimization 🎨 Continuous creative experimentation The results speak for themselves: faster breakeven, smarter spend, and a clear path to long-term profitability. Read more → https://lnkd.in/gSQ5a4cF Boom Games #RMG #MobileGaming #UserAcquisition

🚨 The mobile gaming landscape is changing—fast. Are you ready for what’s next? Moloco’s 2025 State of Mobile Gaming Report: In-App Purchase Trends of Leading Apps breaks down what’s driving growth in the world’s most dynamic app category. Why is this report a must-read? Because new monetization trends are redefining success—and reshaping who leads the charts. In this report, you’ll discover how top-performing apps are: ✅ Unlocking new payers and boosting ARPPU ✅ Increasing LTV through stronger D30 and D90 performance ✅Taking a global approach to unlock incremental value ✅ Navigating increased competition by diversifying UA strategies 📥 Download the full report: https://lnkd.in/g6sNDiGi