Modern Currency PR

If you're looking for a fun piece that is also packed with insightful information, please check out my latest for Forbes. As we slide from #NationalStressAwarenessMonth into #MentalHealthAwarenessMonth, there are a few simple steps we can take to ease the burden of objective stress that is all around us right now. https://lnkd.in/dt5yYm-f

We're honored to be named the Best Hotel with a View in New York City by The Independent! 🌆 Whether you're a first-time visitor or falling in love with New York City all over again, we can’t wait to share our breathtaking skyline views with you. Come experience the city from a whole new perspective — we look forward to welcoming you. Read more here: https://bit.ly/4jOyGkI

Headlines worth packing for. 🧳✨ Our #luxurytravel clients continue to make a splash this season with not one, but two destination darlings landing in the pages of Vogue—the ever-iconic Four Seasons Resort Maui at Wailea (#Hawaii's claim to #TheWhiteLotus fame), and #SouthAfrica’s soul-stirring new eco-lodge, Few & Far Luvhondo, making waves in the wild, conservation-luxury space. Many thanks to our friends at Vogue including one of our favorite travel reporters, Nicole Kliest, who's enjoying the South African bush as we speak. Shout-outs to our agency's senior-led PR strategists including our very own principal (who plays an active role across many client campaigns!), Meghan Patke and our superstar Senior Director, Claire Marshall Kramer! Relevancy is your Modern Currency PR. https://lnkd.in/g8Wp_nHf #moderncurrencyPR #globalPR #luxurytravel #vogue #clientwins #travelPR #editorialstrategy #hotelsandresorts #thelonggame #agencyexcellence #PRstrategy #mediarelations #travelwell

Introducing Little Fino, our all-new all-day bar and café where Italian aperitivo culture meets the energy and spirit of Brooklyn. We're now open, and we look forward to welcoming you! Created in collaboration with NoHo Hospitality Group, Little Fino offers a relaxed yet refined setting for everything from morning coffee to evening cocktails. Inspired by the timeless charm of Rome and the creative pulse of Williamsburg, it’s a place to gather, sip, and stay awhile. 🍽️🍸 Read more about Little Fino in Eater NY: https://bit.ly/4jCZyUO

We’re proud to share that two of our #MCPR clients—Castle Hot Springs and Four Seasons Resort Maui at Wailea—have been named to Travel + Leisure's elusive 2025 T+L 500 List, the publication’s annual guide to the world’s top hotels as voted by readers. From the healing waters of The Sonoran Desert to the beachfront serenity of Maui, these exceptional properties are recognized for delivering world-class hospitality, thoughtful design, and unforgettable guest experiences. A huge congratulations to these exceptional properties on this well-deserved recognition! Discover the full list on Apple News+: https://lnkd.in/gxH5nrN8

At Modern Currency, we don’t just launch properties—we shape narratives that leave a mark. In early 2025, our integrated PR and digital campaign introduced the world to Few & Far Luvhondo, a carbon-neutral safari lodge redefining regenerative travel in South Africa’s Soutpansberg Mountains. The results? Standout stories across a variety of top-tier publications within weeks of launch—including TIME, Condé Nast Traveler, Vogue, Wallpaper*, Travel + Leisure, + more—each spotlighting the lodge’s bold sustainability mission, soulful design, and reimagined safari experience. Sustainability isn't a trend. It’s our throughline. Read our most recent article & dive into how we helped shape one of the year’s most talked-about debuts. #MCPR #relevancyisyourModernCurrency #EarthMonth #LuxuryTravelPR #RegenerativeTravel

In an industry that often chases quick wins, we’ve always believed in the power of playing the long game. Whilst not always the flashiest approach—in our world, it’s the one that lasts - consistency is key in terms of delivering a solid and sustainable #PR campaign for years. At Modern Currency PR, we’ve built our nearly decade-long reputation on the kind of relationships that take time: years of alignment, camaraderie, and a genuinely collaborative and integrated approach as partners, with both our clients and the incredible journalists who help tell their stories. This latest piece on our longtime client, #Arizona's award-winning Castle Hot Springs, penned by none other than the brilliant Maya Kachroo-Levine who is a trusted travel confidante, a longtime agency collaborator, and cherished friend, is a testament to exactly that—what happens when you invest in meaningful partnerships, play the long game, and champion properties that continue to raise the bar for what luxury travel can be. Years of building trust—with clients, with editors, and with one another—has allowed us to craft some of the most thoughtful, resonant, and best-in-class campaigns in luxury travel PR today. It’s a privilege to grow alongside our longstanding partners and watch the results of that consistency and care speak for themselves. Here’s to the relationships that last, and the work that endures. https://lnkd.in/gmTgm_Xj Tina Newman, Scott McGinty, Jacqueline Gifford #ModernCurrencyPR #LuxuryTravel #TravelMedia #CastleHotSprings #TheLongGame #hotelsandresorts #TLpicks #PRagency #clientstrategy

🌍 Earth Day 2025 Virtual Symposium Regenerative by Design: Reimagining the Future of Travel Monday, April 21 | 9:30–10:30 AM PDT | Zoom As the climate crisis accelerates, one thing is clear: the way we explore the world must evolve. This #EarthDay, join #MCPR for a thought-provoking virtual symposium on The Future of Regenerative Travel & Responsible Tourism—a conversation with three eco-pioneers to challenge the status quo and spark a more conscious evolution of global travel. Featured Speakers: 🔹 Sarah Dusek – Founder & CEO of Few & Far, and the visionary behind the new eco-luxe safari lodge Few & Far Luvhondo in South Africa (you may know her as the force behind Under Canvas) 🔹 Robyn Woodhead – Co-Founder of White Desert Antarctica, the only carbon-neutral luxury experience on the continent 🔹 David Leventhal – Founder of Regenerative Travel and owner of Playa Viva, a model for eco-restorative hospitality in Mexico Moderated by Modern Currency PR, this one-hour discussion will spotlight how sustainable hospitality is driving real impact—revitalizing communities, restoring ecosystems, and reimagining luxury travel as a force for good. The conversation will explore how regenerative principles are transforming the industry—from design to operations to guest experience—shifting travel from extractive to restorative. In alignment with Earth Day 2025’s theme, "Our Power, Our Planet," we’ll discuss the role of travel not just in preserving the planet, but in actively healing it. RSVP by this Friday to fewandfar@moderncurrencypr.com to reserve your spot and receive the Zoom link. Let’s reimagine how we move through the world—together. #luxurytravel #sustainability #pragency #panel #earthdaypanel #hotelsandresorts #travelPR #publicrelations #luxurytravel #greentravel

Today, Few & Far Luvhondo has been named to Travel + Leisure's 2025 It List — a coveted guide to the most luxurious new #hotels in the world!    Tucked high in #SouthAfrica’s breathtaking Soutpansberg Mountains and nestled in 100,000 hectares of untamed wilderness, it's far more than just an eco-lodge — Few & Far Luvhondo is a portal to another dimension of #travel. A sanctuary where six cliffside suites float above the canopy, solar-powered #safari vehicles hum across vast landscapes, and the rhythm of the wild slows you down to nature’s pace.   Named to this prestigious list for the lodge's unwavering commitment to conservation, culture, and connection, today’s most compelling wildlife journeys aren’t confined to the savannah—they’re carbon-conscious, design-forward, and deeply rooted in place.    This recognition follows a season of unforgettable honors for our client this year, including:   🎖️ TIME World’s Greatest Places of 2025 🎖️Travel + Leisure 2025 Global Vision Awards 🎖️ Regenerative Travel’s 2024 Impact Award for Regenerative Design 🎖️ 2024 Change Maker of the Year Award for Co-Founder Sarah Dusek   We remain ever so grateful to Jacqueline Gifford, Maya Kachroo-Levine, and Carrie Honaker for sharing in—and celebrating—the spirit of purposeful adventure: wildly luxurious, culturally immersive, and refreshingly off-script. Modern Currency PR Sarah Dusek Claire Marshall Kramer #TLpicks #luxurytravel #sustainabletravel #mcpr #clientnews #hotelsandresorts #travelbetter #awards #safaritravel #Africa #PR https://lnkd.in/giR33XVD

Mahalo to "Aunty Wendy," and congratulations to the entire team at Four Seasons Resort Maui on the legendary property's landmark 35-year anniversary! Ben Shank, Mark Simon, Crissa Hiranaga, Amanda Uriostegui, Four Seasons Hotels and Resorts