MM+M

Boosted by March Madness, Tremfya takes the lead in TV pharma ad rankings https://lnkd.in/eGJUfW3W

MM+M has revealed its 2025 Pinnacle Award honorees. The 21 members of this year’s Pinnacle class hail from health and wellness organizations, including pharma companies, medical marketing agencies and government agencies. Get your tickets now! https://lnkd.in/e4uDQFid #mmmpinnacle

Thank you to everyone who showed up yesterday and made this the best #MMMTransform yet! To the sponsors, speakers, attendees and our keynote Dr. Scott Gottlieb, thank you for your support! We hope yesterday provided valuable insights for “Keeping Pace With Transformation”. We hope to see you at other MM+M events in 2025 and of course for next year’s MM+M Transform! Big shoutouts again to our sponsors for helping this event become one for the books! dentsu health, Simulmedia, MINDS + ASSEMBLY, Axonal.AI, Flora Management - The Health IT Consultants, Impiricus, Moon Rabbit, DeepIntent, BW Health Group, Klick, Relevate Health, PulsePoint, Populus Health Technologies, Doceree, OptimizeRx and Haylo! #MMMTransform2025

Editor's Letter: The healthcare marketing landscape is undergoing a transformation, and with it comes a set of challenges and opportunities that demand agility, creativity and foresight. https://lnkd.in/g9HcrX8q #Healthcare #Marketing

Five things for pharma marketers to know: Friday April 4, 2025 https://lnkd.in/gHTwAScH #MedicalMarketing #Pharma

Meet our keynote speaker for MM+M Women of Distinction - Christine Guilfoyle! Christine Guilfoyle is the president of SeeHer, the ANA’s global movement dedicated to advancing the accurate representation of women and girls in media, marketing, advertising, sports and entertainment as a driver of business growth. Secure your tickets today and be part of the prestigious event on June 3! #MMMWomenofDistinction

That’s a wrap on #MMMTransform2025! 🎬✨ A huge thank you to our speakers, partners and attendees for an unforgettable event! 🙌 What was your top takeaway? Drop it in the comments! 👇 #MMMTransform #MMMTransform2025

For the final panel of the day at #MMMTransform2025 we have our keynote speaker Dr.Scott Gottlieb discussing President Donald Trump's first two months in office and offering a potential road map for how his presidency may impact pharma with MM+M’s editor-at-large Marc Iskowitz! “I always used to say the person who gets credit for the policy is the person who gets it over the finish line, so you want to be mindful of that. I also think the risk is that we’re making changes today that are going to have a profound influence but will not manifest for a long time.” - Dr. Scott Gottlieb #MMMTransform

Over the last 3 decades, the videogames industry has distilled the neurochemical recipe for changing human behavior at scale. By honing these neuroscience-based design techniques, the videogames industry is now bigger than the movie and music industries combined. During this Relevate Health sponsored session, Level Ex Games' Sam Glassenberg explored real-world examples of how to successfully apply these approaches in HCP and DTC marketing: from changing diagnostic and prescribing behavior to driving recall of clinical study data. “What we do now is actually work with top of line science companies to change the way doctors [train], and accelerate [their] adoption of new products ... What we've done is we build out a series [of games] that have been played by anywhere from tens of thousands to hundreds of thousands of HCPs across a dozen different therapeutic areas. So, you think about managing a complex patient over time … We think about training doctors, how to diagnose patients and how to identify a certain treatment.” - Sam Glassenberg #MMMTransform

Join us with Sandy Donaldson, CEO & Co-Founder, Impiricus, Abrar A. Qureshi, MD, MPH, WARREN ALPERT FOUNDATION Professor, President of BROWN DERMATOLOGY INC, and Chair, Department of Dermatology, for "Insights from the frontlines for enhanced pharma-physician collaboration" to learn how to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs. Sponsored by Impiricus "Access to medications is a critical piece. You can have all the knowledge you want. Physicians will learn, they'll come back and they'll utilize that when I seeing a patient with certain diagnosis. But they will rapidly gravitate into medications that they can get access to through the marketplace, especially pharmacies. They may know about all the medications there they can treat a condition but not have access to most of them. " - Abrar A. Qureshi, MD, MPH, WARREN ALPERT FOUNDATION Professor, President of BROWN DERMATOLOGY INC, and Chair, Department of Dermatology