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The future of children’s media is here—and it’s emotionally intelligent, AI-driven, and rooted in books. 📚✨ Doppol goes beyond personalization, using digital twins and synthetic personas to predict and guide each child’s unique learning journey. From interactive storytelling to meaningful analytics, Doppol helps young minds grow across every platform they explore. https://lnkd.in/dfsFSSu4

🌸 As nature shifts with the seasons, so too does your business. From growth spurts to reinvention, being able to pivot quickly and adjust your message is key to long-term success. Optimum Media helps ensure you connect with the right audience—no matter the season. Learn more below! https://lnkd.in/dxFYhe4E

After the extended challenges of COVID and the WGA and SAG strikes, and despite current "economic hardships" plaguing the industry, TV is suddenly better than it has been in quite a while. While it is entirely too early to pull together a best-of-the-year column, but how about one honoring the best of the year to date? https://lnkd.in/eYxpSFJD

🧠 Not all attention is created equal—and not all of it means what you think. In the evolving attention economy, understanding the difference between active and passive attention could reshape your media strategy. 📊 Groundbreaking insights from neuroscience reveal that in some contexts, passive attention—not active—leads to stronger emotional and memory responses, and better persuasion. So what’s next for the attention research industry? This new article explores: 💡 Why active attention isn’t always better 📊 How EEG data and emotional encoding are reframing effectiveness 💪🏼 The powerful combination of attention + resonance 📺 And why TV/streaming still reigns supreme for engagement A must-read for advertisers, marketers, and media strategists navigating the complexities of campaign performance in 2025 and beyond. https://lnkd.in/eBtdAsAV

📊 Retail media is no longer niche—it’s mission-critical. With U.S. retail media spend set to top $62B in 2025, advertisers face rising complexity, costs, and competition. Is your brand ready? 📘 The Myers Report’s new 51-page white paper "Retail/Commerce Media in 2025", outlines winning strategies for marketers, agencies, and RMNs. From first-party data and AI personalization to regulatory shifts and CTV convergence, this is your roadmap to success. 👉 Download now: www.MyersReports.com #RetailMedia #CommerceMedia #AdvertisingStrategy #DigitalMarketing #TheMyersReport https://lnkd.in/e-3gXUNG

What does leadership look like in the AI era—and how can the television industry evolve without losing its human touch? Media ecologist and founder of The Myers Report, Jack Myers, sat down with egta to share powerful insights on the evolving media landscape, the creative potential of AI, and the Taoist principles that can guide leadership through transformation. In a dynamic conversation, he explores: 📺 Why TV must balance data with creativity 👩🏻💼 How leaders at all levels can drive transformation 🫱🏼🫲🏽 Why Gen Z and Gen Alpha require a new leadership approach 📈And how sponsorship, emotion, and innovation will fuel TV’s future https://lnkd.in/eruWya46

In a time when fewer than half of Americans say they trust healthcare companies, rebuilding that trust is more important—and more complex—than ever. From simplifying jargon-heavy EOBs to embracing personalization in patient experiences, healthcare marketers have a critical role to play. It’s not about flashy campaigns—it’s about clarity, empathy, and consistency. Read more on how creativity can be the antidote to distrust in healthcare. https://lnkd.in/ei9_XNkb

Don't miss this fantastic interview with our very own Jack Myers and Jordan Bitterman's series SPECIAL SAUCE! LISTEN HERE: https://lnkd.in/dukeK3HZ

The 2024 NCAA Final Four is set—and there are some compelling media trends to watch. The Men’s Tournament saw its best early round ratings in over 30 years, yet faltered in the Sweet 16 and Elite 8 without a breakout Cinderella story. On the Women’s side, even with Caitlin Clark’s departure looming, this tournament is on track to be the 2nd most-watched in history. This is more than a moment—it’s a movement. Women’s college basketball is gaining exposure, investment, and serious audience interest. The Final Four will tell us even more about where college sports viewership is headed. #NCAAFinalFour #MediaTrends #WomensSports #NCAA2024 https://lnkd.in/g_2P_Z8c

The ANA’s AI and Technology for Marketers Conference was a game-changer. Over three days in Austin, more than 1,000 marketers gathered to explore the rapid evolution of generative AI, MarTech, and the shifting role of search. From Newell Brands showcasing how AI slashes months of creative work into days, to conversations on regulatory frameworks and agentic AI, one thing is clear: we are entering a high-velocity, high-impact era of marketing. The time to learn, adapt, and lead is now. https://lnkd.in/eUZpDRt4