Martini Media

Gap is launching GapStudio, a premium fashion line designed by creative director Zac Posen to bring high-fashion influence to its brand. Featuring trend-forward styles like bubble skirts and corset tops, the collection is priced between $80 and $250, positioning Gap against brands like J.Crew and COS. The line aims to elevate Gap’s image while maintaining accessibility. GapStudio will release seasonal collections and showcase celebrity collaborations, reinforcing Gap’s cultural relevance. Available in select stores and online, the collection is part of Gap’s broader turnaround strategy under CEO Richard Dickson, focusing on quality, marketing, and modernized retail experiences. #luxurycasual #capsulecollections #gap #gapinc #jcrew #cos #gapstudio #businessoffashion https://lnkd.in/eJR8-d_F

Gen Alpha is reshaping luxury, auto, and beauty markets with their unique preferences. They embrace high-end goods early, with 70% owning luxury items by age 10 and favoring in-person shopping. In autos, they influence family purchases, with 61% having the final say on vehicles. Beauty is a major focus, with both boys and girls adopting skincare routines and driving brand choices. While valuing real-world experiences, they remain deeply connected to digital culture, influencing trends through social media. Their purchasing power and evolving habits will drive future market shifts, making them a key focus for brands. #luxuryliving #luxurymarket #genalpha #automotive #autoindustry #beauty #skincare #razorfish #luxurydaily https://lnkd.in/exA4C6Wp

Chrono24’s analysis of the luxury watch resale market highlights Cartier as 2024’s top performer, with a 23.8% market share increase. Demand for Cartier’s Tank and Santos models reflects a broader shift toward rectangular case shapes and rose gold materials. Vacheron Constantin and Tudor Watch also saw strong growth. Classic models with heritage and strategic pricing continue to dominate, positioning brands like BREITLING, OMEGA SA and IWC Schaffhausen for long-term success in the secondary market. #luxuryliving #luxurywatches #resale #cartier #cartiertank #cartiersantos #vacheronconstantin #tudor #breitling #omega #iwc #luxurydaily https://lnkd.in/eza9SG-B

Luxury brands, such as TAG Heuer, Louis Vuitton, Aston Martin F1 Team and Prada, are expanding beyond traditional sports marketing, leveraging mainstream sports for global exposure. Major events like the Olympics offer vast audiences, but brands must balance exclusivity with mass appeal. Social media helps reach new demographics authentically, while strategic partnerships with athletes and teams ensure alignment with brand values, enhancing desirability. #luxuryliving #luxurybrands #luxury #sportsmarketing #tagheuer #louisvuitton #astonmartin #prada #olympics #f1 #eliteathletes https://lnkd.in/eVz9SWQM

Louis Vuitton is launching La Beauté Louis Vuitton in fall 2025, marking its entry into luxury beauty. Led by renowned makeup artist Pat McGrath, the collection will include 55 lipsticks, 10 lip balms, and eight eyeshadow palettes. This move aligns with the brand’s heritage and ongoing expansion into high-end cosmetics. #luxuryliving #prestigebeauty #luxurybeauty #highendcosmetics #cosmetics #louisvuitton #patmcgrath #luxurydaily https://lnkd.in/eCX55rBj

According to a new report from Kearney, luxury brands are adapting to slower growth by focusing on pricing, operational efficiency, and consumer engagement. Boomers and Gen X, who hold significant wealth, remain key customers, while millennials and Gen Z prioritize experiences over material goods. Brands are balancing exclusivity and accessibility, refining value propositions, and enhancing retail experiences with digital innovations. Rising costs and regulatory challenges push brands to optimize supply chains and adopt sustainable materials. Long-term success hinges on brand equity and omnichannel strategies. #luxuryliving #luxury #boomers #genx #millennials #genz #retail #pricing #supplychains #brandequity #omnichannel #kearney #luxurydaily https://lnkd.in/e7WAmvAb

Meta's content moderation rollback is raising brand safety concerns after violent videos appeared on Instagram Reels—even to minors. With ads running alongside harmful content, marketers must rethink strategy. Martini Media advocates for curated, premium publishers to ensure transparency and safe ad placement. Time to prioritize brand protection. #BrandSafety #Advertising

Ray-Ban appoints A$AP Rocky as its first-ever Creative Director, bringing his trendsetting influence to Ray-Ban Studios. He debuts with the Blacked Out Collection, a redesign of the Mega Icons launching in April 2025. Rocky will shape creative projects, direct campaigns, and redesign stores, blending music, fashion, and art. Ray-Ban President Leonardo Maria Del Vecchio hails him as a visionary artist who aligns with the brand’s pioneering spirit and cultural evolution. #luxuryliving #luxuryfashion #luxuryeyewear #rayban #megaicons #blackedoutcollection #asaprocky #wayfarer #billboard https://lnkd.in/emvdKdtF

Wealthy Americans are driving economic growth as their spending surges, while middle- and lower-income households struggle with inflation. The top 10% of earners, benefiting from stock and real estate gains, now account for nearly half of all U.S. spending, a record high. Their spending outpaced inflation, unlike the bottom 80%, whose purchasing power barely kept up. A downturn in asset values could slow this trend. Luxury goods, travel, and premium services are thriving, while budget retailers struggle. The growing wealth gap highlights economic dependence on affluent consumers, whose confidence and financial security shape broader economic stability. #luxury #luxuryliving #affluence #luxurygoods #consumers #travel #premiumservices #wsj https://lnkd.in/eYgsXffP

Tapestry is selling footwear brand Stuart Weitzman to Caleres, Inc. for $105 million, marking a strategic portfolio shift. Acquired in 2015 for $574 million, Stuart Weitzman now represents just 3.1% of Tapestry’s revenue. CEO Joanne Crevoiserat emphasized focusing on Coach and kate spade new york. Caleres plans to position Stuart Weitzman as a portfolio leader, ensuring profitability. #luxuryliving #luxuryfashion #luxuryfootwear #tapestry #stuartweitzman #caleres #coach #katespade #luxurydaily https://lnkd.in/eE6Dcb9p