Luxury brands, such as TAG Heuer, Louis Vuitton, Aston Martin F1 Team and Prada, are expanding beyond traditional sports marketing, leveraging mainstream sports for global exposure. Major events like the Olympics offer vast audiences, but brands must balance exclusivity with mass appeal. Social media helps reach new demographics authentically, while strategic partnerships with athletes and teams ensure alignment with brand values, enhancing desirability. #luxuryliving #luxurybrands #luxury #sportsmarketing #tagheuer #louisvuitton #astonmartin #prada #olympics #f1 #eliteathletes https://lnkd.in/eVz9SWQM
