Market Performance Group

🌍 Happy Earth Day from MPG! 🌱 Through our MPG GiveBack program, our teams have volunteered their time and energy toward sustainability-focused initiatives — from community cleanups to recycling drives and beyond. This Earth Day, we're proud to celebrate the actions—big and small—that contribute to a more sustainable future. #MPGGiveBack #EarthDay2025 #MPGGiveBack #communityservice #MPGBetterTogether

Analytics that drive smarter decisions…with bigger impact. Data is power—but only if you know how to get the most out of it. MPG’s Strategic Intelligence & Analytics solutions help CPG brands anticipate trends, optimize performance, and make data-backed decisions with confidence. Using proprietary retail tools, AI-powered insights, and customized reporting, we transform complex data into actionable strategies that drive real growth. Unlock the power of data. Reach out to Kristine Gauvreau Urea at Kristine.urea@mpgllc.com to learn how our team can curate insight solutions to accelerate your business growth. #DataAnalytics #CPGInsights #RetailInsights #StrategicIntelligence #MarketPerformanceGroup #MPG

Amazon continues to roll out game-changing AI tools—and brands that get in early are going to win big. 🚀 Rufus & Cosmo AI are shaking up the way consumers search, shop, and interact online. But more importantly for you? They’re unlocking serious potential for visibility, conversion, and growth across your digital shelf. 🛒 We sat down with digital industry leader Rachel Tetreault (ex-P&G, Ferrero, Eastport Sports) to break it all down—from what these tools actually do to how brands like yours can start using them to stay ahead.📈 Curious how to future-proof your Amazon strategy with these AI-powered innovations? Tap into Rachel’s full Q&A 👉 https://bit.ly/4jgN0Cv. Reach out to her at Rachel.tetreault@mpgllc.com for insights to accelerate your brand performance this year. #ecommerce #cpg #amazonstrategy #digitaltransformation #retailmedia #omnichannel #MPG #MarketPerformanceGroup

Last night’s celebration left us feeling inspired and energized! ✨ #MarketPerformanceGroup was proud to sponsor the “Retailer of the Year Awards” gala hosted by #MassMarketRetailers and #ChainDrugReview — an incredible evening honoring leadership, innovation, and excellence across the industry. Marc Greenberger, Chris Skyers, and Kelley O'Day were happy to be there to celebrate so many amazing retail partners! #massmarketretailers #mmr #retaileroftheyear #CDR #RetailExcellence #MarketPerformanceGroup #MPG

Our #MPG team was thrilled to sponsor last night’s gala, celebrating the exceptional honorees recognized by #MassMarketRetailers and #ChainDrugReview’s “Retailer of the Year Awards”! 🎉 Congratulations all of this year’s winners! The innovation, leadership, and customer commitment these companies demonstrate is truly inspiring. We’re so honored to partner with and celebrate you! 🚀 #massmarketretailers #mmr #retaileroftheyear #CDR #Walmart, #GoodNeighborPharmacy, #Wakefern, #DollarGeneral, #HEB, #ThriftyWhite, #Amazon #RetailExcellence #MarketPerformanceGroup #MPG

Traditional TV ads? Not for Gen Z and Millennials. They’re far more likely to see healthcare ads on social media and search engines, where they’re spending increasingly more time.📱💊 For OTC brands, it’s clear: If you’re not investing in digital advertising, you’re missing your next generation of customers. Winning strategies to consider: ✅ Targeted social media campaigns that educate and engage ✅ Search-optimized content and ads to meet consumers at the point of need ✅ Develop influencer partnerships with trusted voices in health and wellness Want to ensure your brand is seen by the right audience, at the right time, on the right platform? 💡Our #MarketPerformanceGroup team excels in optimizing and leveraging influencers and social traffic to retailer.com for exceptional growth. Reach out to Tripp Standa at tripp.standa@mpgllc.com for a conversation tailored to your brand needs. #DigitalMarketing #GenZ #MillennialMarketing #SocialMedia #SocialCommerce #SEO #HealthandWellnessMarketing #MarketPerformanceGroup #MPG

Walmart Connect is leveling up, and brands that embrace the latest DSP and offsite media expansions are seeing serious gains. 🚀 With Walmart’s first-party data, CPG brands can now reach shoppers beyond Walmart.com — on social media, CTV, and top-tier publishers. That means you can retarget lapsed buyers, drive incremental sales, and tell richer brand stories across the full funnel. We’ve helped brands layer DSP retargeting with onsite Sponsored Search, leading to double-digit conversion lifts.🔥Whether it’s reminding a shopper to restock their go-to snacks or launching a new product with immersive CTV ads, the opportunity is significant. The key? Smart strategy that includes retargeting, testing, and optimization. Brands that do this win big.  That’s where we come in. As a Walmart Connect Premium Partner, Market Performance Group is able to provide greater value and more innovative advertising solutions designed to maximize impact. 🚀 Ready to take your game to the next level? Reach out to Lucas Hale at lucas.hale@mpgllc.com for a conversation.     #WalmartConnect #OmnichannelCommerce #RetailMedia #WalmartDSP #MarketPerformanceGroup #MPG 

🚨 The countdown to NACDS Annual 2025 is on!🚨 In just a few weeks, our team will be on the ground at retail’s premier gathering of health, wellness, and CPG leaders—and we couldn’t be more excited. We’re ready to connect, collaborate, and explore new opportunities in omnicommerce, retail innovation, and brand growth. 📩 If you're attending, reach out to Anthony Eagelton at Anthony.eagelton@mpgllc.com to connect. #NACDS2025 @NACDSAnnual #RetailInnovation #Omnicommerce #MarketPerformanceGroup #MPG

We are thrilled to welcome Michelle Arnold to the Market Performance Group as our new Director of Grocery, supporting the Delhaize Team! With extensive experience in Sales, Michelle brings a deep expertise in Category Management and Buying. She spent 27 years at Sam’s Club, where she played a key role in supporting and managing multiple business segments. Most recently, Michelle served as a Category Manager in Health and Beauty Care at Food Lion. We're excited to have Michelle on board and look forward to the valuable insights and leadership she'll bring to the team. Welcome, Michelle — we’re truly delighted to have you with us! #MarketPerformanceGroup #MPG #MPGBetterTogether #Welcome #NewTeamMember

In a true show of teamwork and compassion, members of the MPG Go Ventures Creative Team came together to support those impacted by the recent fires in the Los Angeles area. The team gathered at a local Costco to purchase a large donation of essential food items requested by the LA Food Bank, then personally delivered everything to their downtown LA facility. We’re proud to see our teams stepping up to make a difference in the communities we serve. #MPGGiveBack #MPG #MPGBetterTogether #Volunteer #CommunityService #LAFoodBank