Loft Design

Join us this Thursday as we talk to Brett Lovelady & Craighton Berman to learn about their journeys as entrepreneurs, how successful businesses can thrive, and how the unique perspectives of founders and their learnings can galvanize the next wave of innovation. When: 24th April, 12:30 - 1:30 pm ET RSVP here: https://lnkd.in/eSveNuah #innovation #design #entrepreneurship #founders #loftdesign

We are excited to share our new case study with you today! Geoffrey's Toy Box: My First Vacuum Macy's Geoffrey's Toy Box partnered with Loft to create a toy vacuum specially built on these insights. It offers the dual functionality of entertainment and developmental skill enhancement. They have developed a child-sized version of adult vacuums, which are highly valued for their ability to entertain while simultaneously fostering crucial cognitive, motor, and social skills. By engaging young children in playful yet meaningful activities, this toy vacuum helps develop essential life skills enjoyably and engagingly. It serves as an excellent tool for nurturing independence and instilling a sense of responsibility in toddlers. Find out more here: https://lnkd.in/eJe6E4Qn #loftdesign #toy #design #vacuum #gtb #macys

The world is in need of new business ideas, and designers, with their unique attunement to human behavior, are well-positioned to identify subtle human needs and preferences that often go unnoticed. This webinar brings together experts in the field to explore this concept. We will feature designers who have launched multiple businesses while continuing to hone their craft. Join us as we talk to Brett Lovelady & Craighton Berman to learn how successful businesses thrive and how the unique perspectives of successful founders and their lessons can galvanize the next wave of innovation. When: 24th April, 12:30 - 1:30 pm ET RSVP here: https://lnkd.in/eSveNuah #innovation #design #entrepreneurship #founders #loftdesign

Mark your calendars! We are excited to announce that during the month of May, we are hosting Open Studios all around Boston, every Thursday evening. All are welcome to come and enjoy a casual evening of industry networking, learning, and connecting with the design community. Open Studio Month (May) When: Every Thursday night, May 8th - May 31st. Time TBA What: Ever wanted to peek inside your favorite local Boston design studio? Now’s your chance! Thanks to the generosity of 5 local studios, every Thursday night for the month of May we’ll be offering an exclusive tour of some of Boston’s most impressive design spaces. ELEVEN - May 8th Motiv Design - May 15th PA Consulting - May 22nd Loft Design - May 29th (RSVP here: https://lnkd.in/eD3ZMq8P) More details coming soon, so make sure to keep an eye out on our Instagram, LinkedIn, and Eventbrite for upcoming details. #openstudio #designstudio #design #industrialdesign #designers #industrialdesignstudio #Bostondesignstudios

AI and the Future: Insights from SXSW 2025 As the curtains closed on SXSW 2025, the transformative discussions around artificial intelligence and its profound impact on the human experience continued to evolve. The conference showcased cutting-edge technologies and served as a crucible for the evolving narrative around the future of work & play—a future where AI is not just a tool but a transformative force reshaping industries, job roles, and skills at an unprecedented pace. Read more here: https://lnkd.in/ejSwC-Hq #sxsw #recap #loftdesign

We are honored to share that Loft has been awarded a 2025 Green GOOD DESIGN® award for our work with Hanna Instruments This year Loft has have been awarded a 2025 Green GOOD DESIGN® award for our collaboration with Hanna Instruments for the Automatic Swimming Pool Controller! Our heartfelt thanks to the Good Design team for recognizing the efforts poured into these projects and collaborations! We extend our gratitude to our team for their hard work and dedication, as well as our clients and partners who trust us to bring their visions to life. As we continue to push boundaries and explore new frontiers in design, Loft remains committed to solutions that not only captivate the eye but also enrich the human experience. Find out more here: https://lnkd.in/ekHuPdPH

Today we bring to you our conversation with Audrey Lankford Barnes on the topic of Design Resilience and Lifelong Learning. Considering the evolving landscape of design, business, and education, Audrey emphasizes the importance of teaching future thinking and lifelong learning to foster design resilience. She also discusses the need to balance speed and quality when using AI tools and emphasizes the importance of considering the ethical and sustainability implications of AI in design. Read more here: https://lnkd.in/eM3Ct-wK #interview #design #ethics #resilience #loftdesign

We are excited to share a recent project we worked on while Designing for an Unusual audience. A groundbreaking product design studio system tailored for innovative leafcutter ants! This project challenged us to push the boundaries of innovation, blending our product design skillset with the microscopic world of ant physiology. Other design companies offshore or nearshore – we downshore. Because when your users are ants, “close to the ground” isn’t just a strategy; it’s a lifestyle. FInd out more here: https://lnkd.in/eTBNcRQJ

The April edition of Elevate, Loft Design's monthly newsletter, has just landed in your inbox, and it's packed with events and insights that are set to redefine the design landscape and bring our community together! This month, we bring to you: Loft’s CES 2025 Recap: Loft wins a 2025 Green Good Design Award, https://lnkd.in/ekHuPdPH Designing for the Unusual, https://lnkd.in/eTBNcRQJ A fresh Case Study: Geoffrey's Toy Box - My First Vacuum, https://lnkd.in/eTBNcRQJ A Conversation with Audrey Lankford Barnes: Design Resilience and Lifelong Learning An Invite to our Design & Entrepreneurship - Panel Discussion: https://lnkd.in/eSveNuah A Recap of our AI & Design Webinar Recap, https://lnkd.in/eW26Y8s3 If you haven't subscribed yet, sign up to stay informed of Loft events and knowledge repositories. Subscribe now to the Loft Design Newsletter here: www.loft.design/connect

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CAD to low-fidelity sketches using Rhino 3D, Vizcom, and Procreate 💻 The Loft Design team has been exploring how traditional and GenAI design tools work together to find the benefits GenAI tools offer. Today's video shows how the Loft team uses Vizcom to generate low-fidelity sketches using a Rhino CAD! We are always excited to try out new tools, find out more about us here: https://www.loft.design/! #genAI #vizcom #design #visualisation #rhino